About Intellimize - B2C & B2B Personalization with Machine Learning Skip to content

What We Do

Intellimize intelligently optimizes each buyer’s path to drive more revenue, more customers, and more leads from websites. We helped Drift increase leads to sales by 322%, and helped Dermalogica achieve 100% lift on adding items to cart with subscriptions. On average, our customers achieve 46% lift.

Our unique solution enables experimentation and personalization at an unparalleled scale, and it replaces traditional approaches to optimization such as A/B testing and rules-based personalization. These methods are too slow, require daily attention, and don’t automatically adapt to changes in behavior over time. Intellimize is simple to deploy and far easier to run. Plus, it is fully supported by optimization experts and web developers that guide and implement your campaigns.

The company was founded in 2016 by an experienced ad tech marketer and two experienced machine learning experts who had previously worked at Yahoo, Twitter, and BrightRoll. Intellimize is headquartered in San Mateo, CA and backed by leading early-stage investors including Amplify Partners, Homebrew, and Precursor Ventures


Intellimize is honored to receive the following recognition:

Intellimize is a leader in A/B Testing on G2
Intellimize is a leader in Personalization on G2
Intellimize is a leader in A/B Testing on G2
Intellimize is a leader in Personalization on G2

And we love it when our customers are recognized for their excellence!


Leadership Team

Guy is the CEO and co-founder of Intellimize. Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave. Guy is a recognized marketing expert who has written for various industry publications and has spoken frequently at industry conferences internationally. Guy holds an MBA from Stanford’s Graduate School of Business and a BSE in Mechanical and Aerospace Engineering from Princeton University where his thesis was coding artificial intelligence for airplane design.

Guy Yalif - CEO, Intellimize
Guy Yalif


Jin Lim - CTO, Intellimize
Jin Lim


Jin is the Chief Technology Officer and co-founder of Intellimize. Prior to Intellimize, Jin held various senior engineering positions at Yahoo, including most recently the VP of Engineering role where he led the Personalization Platform group responsible for building large-scale personalized recommendations across the Yahoo network. Prior to Yahoo, Jin co-founded and sold Blue Tiger Networks, a startup that specialized in peer-to-peer trading platform. Jin has a BA in Computer Science from Cambridge University.

Brian is the Chief Architect and co-founder of Intellimize. Prior to Intellimize, Brian was a senior principal architect at Yahoo where he was actively involved in building web-scale personalized content recommendation systems for some of the company’s core properties. Brian also founded Sportasy, a fantasy sports site which was acquired by Yahoo. Brian brings 20 years of experience designing and implementing large-scale systems that produce quantitatively better results by combining humans and intelligent systems. Brian did graduate studies in Computer Science at UC San Diego and has a BS in Mathematics from Cal Poly San Luis Obispo.

Brian Webb - Chief Architect, Intellimize
Brian Webb

Chief Architect

David Singh - VP Sales, Intellimize
David Singh
VP Sales
David is Vice President of Sales at Intellimize. He has been in sales leadership for over 18 years. Before joining Intellimize, David was VP of Sales at People.ai leading the sales organization to 5x growth in his first year. At Lattice Engines, David helped develop that organization into the leading predictive marketing vendor and introduced predictive lead scoring to the mainstream. Prior to that, David was on the executive teams at Demandforce and Backbase, was a Technical Sales Leader at iRise and Rational Software, and was in enterprise sales at Salesforce Marketing Cloud. David has a MS in Aerospace Engineering from the University of Michigan.
Chris is Vice President of Marketing and Business Development at Intellimize. Prior to Intellimize, he held multiple leadership roles at Influitive, most recently as Chief Revenue Officer and SVP Marketing and Sales. Prior to that, he led Marketing at Xactly, Ketera, and M-Factor, with a consistent focus on sharing amazing customer stories to drive pipeline growth. Chris was inspired to tackle marketing leadership after leading Siebel Marketing’s product management teams. In his life before software, Chris was a pilot in the U.S. Navy and earned an electrical engineering degree at Rice University and an MBA at Harvard.
Chris Newton - VP Marketing & BD, Intellimize
Chris Newton
VP Marketing & BD
Jarvis Mak - VP Customer Success, Intellimize
Jarvis Mak

VP Customer Success

Jarvis is Vice President of Customer Success at Intellimize. Prior to Intellimize, he was the Chief Customer Officer at Alphonso. Earlier, at Rocket Fuel, Jarvis served as senior vice president of business affairs and customer success, as well as a three-year stint as vice president of analytics. Before that, he was SVP and global director of research and insight for Havas Digital. Earlier, he was with DS-IQ, a marketing services firm in retail digital media, translating in-store campaign results into recommended targeting and optimization strategies. Jarvis received his bachelor’s degree in molecular and cell biology from UC Berkeley.


Intellimize is honored to be trusted by the following investors:

Homebrew Package Management
Precursor Ventures


Intellimize integrates with the following products:

Google Analytics
Mixpanel User Interaction
MaxMind Digital Mapping
Hull Customer Data Platform
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How Drift Drove 322% More Leads to Sales and $1M Incremental Revenue from 1 Landing Page