Intellimize named a Cool Vendor by Gartner

Intelligent website optimization recognized in 2020 Cool Vendors in Personalization report

 

Intellimize has been included in the list of Cool Vendors in Personalization1 by Gartner. This year’s vendors “focus more on delivering personalization that has a discrete connection to revenue.” Gartner’s Cool Vendor research is designed to highlight interesting, new and innovative vendors, products, and services.

Gartner recommended that digital marketing leaders responsible for technology “align their personalization strategy and investments to business objectives like revenue growth,” and “track key performance indicators (KPIs) like conversion and average order value to measure the impact of tactics like personalized on-site search and product recommendations on product discovery and purchase.”

“We’re honored by the Cool Vendor recognition from Gartner,” said Guy Yalif, CEO and co-founder of Intellimize. “We intelligently optimize each unique buyer’s journey to drive more revenue, more customers, or more leads to sales, based on our customers’ business objectives. Our machine learning solution unlocks this value for our customers by providing a personalized experience for each of their web visitors. Intellimize delivers an average of 46 percent lift in online conversions.”

 

Gartner Disclaimer:

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

1 Gartner, “Cool Vendors in Personalization,” Jennifer Polk and Jason McNellis, October 8,2020.

Intellimize Raises Additional $12M To Accelerate Intelligent Website Optimization

Addition leads the round as new customers Snowflake, Sumo Logic, and Unilever Prestige sign on and former Tableau CMO Elissa Fink joins Board of Directors

Intellimize, the leader in AI-driven, intelligent website optimization, has raised $12 million in additional funding to help medium- to enterprise-scale businesses increase revenue, customers, and sales leads by using machine learning to tailor visitor experiences on their websites.

Addition led the round, with participation from previous investors Amplify Partners, Homebrew, and Precursor Ventures. This Series A-1 round brings the company’s total raised to $22 million.

“Addition’s partnership will enable us to rapidly expand our intelligent website optimization solution and deliver on our mission to optimize buyer journeys everywhere,” said Intellimize co-founder and CEO Guy Yalif. “It’s in our name – Intellimize means intelligent optimization.”

Intellimize uses machine learning to optimize the individual steps of each unique buyer’s journey in real time and automatically adjusts web pages in response to changes in the buyer behavior over time, delivering an average of 46 percent lift in online conversions.

“Intellimize is a revenue-driving game-changer for marketers,” said Aaron Schildkrout, Investor at Addition and former Head of Growth at Uber. “The company puts real AI directly into the hands of CMOs, allowing them to unlock the world’s most sophisticated experimentation and personalization capabilities with minimal effort. We invested because we think pretty much every digital company that’s operating at scale would see significant lift by running Intellimize.”

Yalif added, “With these funds, we are accelerating our investment in machine learning so that we can holistically personalize each unique buyer’s full journey from start to finish and improve conversion rates for B2B, ecommerce and financial services customers. Together, we’ll revolutionize the prospect experience and deliver more revenue, more new customers, and more leads to revenue-focused marketing leaders.”

 

New customers sign on and achieve lift with Intellimize

Word about Intellimize is traveling fast among senior marketers with Snowflake, Sumo Logic, Bill.com, Tableau, Unilever Prestige, and Chrome River joining the growing list of Intellimize’s customers.

Denise Persson, CMO at Snowflake, said, “With Intellimize, my demand gen team is empowered to scale and optimize our web personalization to keep up with our increasing web traffic.” Persson continued, “We can now capitalize on each engagement and convert quality leads for our ever-growing sales team. Intellimize is intelligently optimizing the experience for each unique prospect, from account-based-marketing-driven named enterprise accounts to anonymous small businesses.”

Aurelian Lis, CEO of Dermalogica, shared how Intellimize is helping Dermalogica tailor the customer experience, “Intellimize helps my team focus on our deep, innate creativity by automating much of the rote work of experiment management, and that’s important to me as part of our brand.” Lis said Intellmize has helped Dermalogica achieve 100 percent lift on adding items to bag with subscription, where customers sign up to receive products at regular intervals. Lis added that his teams have run more than one thousand tests which, in combination, have created more than one billion possible personalized buyer experiences. “Intellimize has delivered incredible conversion increases while helping my teams around the world better understand our prospects,” he concluded.

Suku Krishnaraj, CMO at Sumo Logic echoed Lis saying “With Intellimize, we were able to scale years of testing into several months, across 192 experiments and more than one billion possible page versions.” Krishnaraj continued “Digital channels, including our website, are a top source of high-quality leads and pipeline for our sales teams. The rapid testing process is delivering significant improvements in conversion rates across our site.”

Yael Zheng, CMO at Bill.com, broke it down this way. “We are focused on getting more prospects to discover, sign on and benefit from our AP and AR automation solutions,” she said. “We sell directly to small and medium sized businesses and partner with accounting firms, financial institutions and technology partners, so it’s essential our website be customized for different visitors. Intellimize has not only helped us make paid search campaigns much more efficient but also compressed what would have been years of testing efforts into months.”

Bryan Law, VP Marketing Operations at Tableau added “We’ve achieved over 40 percent lift in digital transactions with Intellimize. They are an incredible partner with both amazing technology and services that allow us to increase the velocity and impact of our optimizations.” Law continued, “With Intellimize, we’ve compressed decades of traditional testing into a single year. We’ve run more than 300 tests which, in combination, meant we optimized across more than 1.2 million unique versions of our site.”

 

Former Tableau CMO Elissa Fink joins Intellimize board of directors

Intellimize welcomed former Tableau CMO Elissa Fink as the newest member of its board of directors. Under Fink’s leadership, Tableau grew from roughly $5 million to over $1 billion in revenue.

Echoing the new customers, Fink said companies realize the value and benefits of Intellimize immediately. “I really wish I had Intellimize when I was at Tableau. It would have made driving revenue much easier and helped me better understand the prospects I was working so hard to woo. Intellimize is becoming a foundational part of any marketer’s tech stack. I’m excited every time I introduce new CMOs to Intellimize because they immediately realize what a growth lever it will be for their business. Having personally experienced tremendous scale, I think this company is going to go the distance.”

“Elissa’s experience as a successful operator and marketing leader make her a tremendous addition to the Board at Intellimize,” said Mike Dauber, General Partner at Amplify Partners.

Yalif added, “Elissa and I hit it off from the very first time we spoke. Her counsel has already proved invaluable to our company as an advisor, and we feel incredibly fortunate to have her now join us as a member of our board.”

 

About Intellimize

Intellimize intelligently optimizes each buyer’s path to drive more revenue, more customers, and more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale. On average, our customers achieve 46 percent lift. We work with great companies like Drift, Looker, Unilever, Sumo Logic, Tableau, Emburse, and many more. We’re headquartered in San Mateo, CA. We’re backed by leading early-stage investors including Addition, Amplify Partners, Homebrew, and Precursor Ventures.

Video: How Intellimize Helps Dermalogica Grow Its Online Business Across 6 Global Markets

Dermalogica CEO Aurelian Lis shares how his team has leveraged Intellimize to test over 450 variations on their website, increase revenue, and grow their business across 6 global markets. Want to see how your organization can benefit from the power of Intellimize? Simply request a demo.

7 Ideas to Test Before Starting Your Website Redesign

Website Redesign Must-Haves

When their marketing budget gets cut (which happens every time, doesn’t it?), many marketers instinctively refocus on lower cost channels and on getting more out of the assets they already have. The website is typically an organization’s biggest marketing asset, so it’s always a focus for improvement in these times. Since the list of things to fix or add to the site is never short, the conversation can quickly slide into a full website redesign discussion.

Website redesigns are exciting projects, and most of us love to dive right in. However, we’d be much better off to first do some real research and experimentation to learn what content and experiences are most valuable to incorporate. DON’T build the new site and THEN test it to see if it achieves the desired outcomes. Test first! Then build. (And keep on testing.) Let me explain.

 

Where should I begin with a website redesign?

Start with what you want to accomplish through the redesign. You have probably lived with your current site for a long time. You know what’s great about it and what’s not so great. You have a clear idea of how the new site must perform better, and you can visualize the value of these improvements clearly. You may be looking to drive more traffic deeper into the site or to get an immediate conversion on the homepage or initial landing page. Make this clear to everyone involved. Establish straightforward, measurable objectives for the redesign project in terms of the desired outcomes from the new site. Once the project is complete, this will be critical to evaluate your level of success.

[As a quick aside, I’ll share that whatever the goal, my favorite trick to ensure you don’t lose this focus through the redesign is to insert this objective into the name of the project itself. “The ‘more leads for sales’ website update,” or “The ‘more buyer conversions’ website refresh.”  Helps every time for maintaining focus and building internal project support.]

 

What types of web experiments should I consider?

With the redesign goals clearly established, it’s not always immediately clear how to achieve them with a new design. You need to learn which foundational experiences to bake into your site to support the goals. This is why data from experimentation is critical. Here are just a few things that you may need to test:

  1. Headlines and copy – There is more than one way to tell your story, so try several approaches that emphasize different phrases and perspectives, then measure which ones lead to greater engagement.
    Website Conversion Optimization
     
  2. Images and colors – The interplay between colors and images can offer an entirely different look and feel to your site visitors, and testing is the only way to really know which combination works best most often. Should the site feel playful and simple or serious and academic?
     
  3. Navigational menu layout – Should the menu be short and succinct or go deep? Should you place it on the left or right side of the header? These choices impact every potential buyer’s ability to interact with your site.
    Navigation Menu Design
     
  4. Page structure, including order of elements – Every page offers an infinite number of possibilities for structure, content, and layout. Is it better to put social proof elements above or below a descriptive content block? Should you replace that content with a  featured video? Or infographic?
     
  5. Buyer flows through the site – Are buyers expected to conduct all of their business on a single page, or do they need to visit different areas to get what they need? Should the navigational menus be their primary means to move about, or are there better ways to lead them along the ideal path?
     
  6. Calls to Action (CTAs) – The words, graphics, placement, and even colors of your CTAs will have a huge impact on their performance. Testing many possibilities is the only way to know which combinations work better for more visitors.
    CTA Placement
     
  7. Social proof content and placement – Helping your buyers understand what their peers think and how they have appreciated your offerings is more important than ever.  But what’s the best way to share this information without putting it in the way?
     

As you learn from each experiment, you’ll gain confidence on which approaches will offer the best experiences for your site visitors today, in terms of the business objectives that you set.

 

Once the website redesign is complete, am I done testing?

Of course, experimentation is not a “once and done” tactic. Best-in-class organizations integrate experimentation and testing as a perpetual approach to iteratively managing and optimizing their website. Testing and experimentation also enable you to personalize the base experience for different individuals, and adapt to changing visitor behavior over time.

Whether or not you are considering a site redesign right now, it’s common for website testing to reveal a few surprises. Site features that are well liked may not actually help achieve the desired outcomes. Replace “HIPPO” (highest paid person’s opinion) decision making with decisions based on data. Your site and business results will be better for it.

So, what are you waiting for? It’s time to run some tests!

 

To find out more about how you can apply website experimentation and web conversion optimization techniques to your website redesign project, contact us by clicking on the “Request Demo” button on our website. We’ll share specific examples of which optimization ideas are working right now in your industry.