Video guide: Product and content recommendations

If you’re just getting started with personalization, you might be wondering what types of product and/or content recommendations might help you with your marketing team’s web optimization strategy.

To learn more about these approaches and practical ways to apply them to your digital marketing strategy, watch the video below.

There are several reasons why marketers want to share product and content recommendations. They might want to ensure that visitors are seeing more ads, moving further through the sales funnel, or giving marketers some information about them in return.

Marketers might do this through a number or ways, including:

  • Frequency: Using the frequency of relevant activity to drive what you show a prospect. Examples include: visited a category more than X times, frequently visited categories, or viewed a product more than X times.
  • Recency: You might also use recent behavior to help you determine what to show a prospect. Some common examples of this include: showing recently viewed items, showing recently purchased or downloaded items, or showing recently viewed categories.
  • Popularity: Using recent purchases, votes, or positive signals to increase popularity. Older purchases, votes or positive signals count for less than recent ones.

 

For more an even deeper look into advanced product and content recommendations, check out techniques that delve into user-based, item-based, and content-based recommendations, as well as collaborative filtering, in the video below.

Covid’s Impact On Online Business: Insights and Trends

We’re excited to share our latest data on the impact of covid on prospect behavior as seen through the lens of web traffic and conversion rates. We see intuitive changes, like web traffic rising sharply, and non-intuitive changes, like digital-only businesses doing better than digital businesses with a brick and mortar tie in. We see the performance of static websites dropping precipitously and the impact of reacting to your prospects’ changing world blunting that drop materially. We hope you’ll find the trends as interesting as we do, and we hope the data is helpful to you as you manage your business.

A brief bit of context: When we talk about conversion rates, we mean visitors to a company’s website taking the one (or multiple) actions that are defined as important by that company. It’s their own definition. Additionally, all of our comparisons below will use the first half of March as a baseline because most covid related lockdowns began in mid March.

 

People are online more and more

Across all of our customers, traffic is up significantly post-covid, and this trend continues to build. Overall traffic is now up 54% compared to the first half of March.

Web traffic (change since first half Mar ‘20)

As so often happens when traffic goes up, you get less qualified traffic and conversion rates go down, and that is exactly what we’re seeing across our customers

 

Conversion rates remain lower as traffic rises

Conversion rates have stabilized, albeit 15% lower than the first half of March.

Web conversion rates (change since first half Mar ‘20)

Importantly, the net result remains positive for these businesses since the growth in traffic more than offsets the decrease in conversion rates. However, the effect is far from uniform.

 

Mobile Traffic Soaring

We are spending more time on our phones. A lot more time. Mobile phone usage is up 65% compared to the first half of March, and tablets are up 63%. Desktop usage is up too (40%), but we seem more glued than ever to our mobile devices… and the trend is accelerating, with mobile usage growth picking up steam while desktop growth tapering off.

Web traffic (change since first half Mar ‘20)

 

Desktop conversion rates increasing

However, desktop traffic has performed far better than mobile on conversion rates, more than offsetting the difference in traffic growth. We can speculate that we are entertaining ourselves and browsing more to kill the time on our phones while taking more directed action when we sit down to work on a desktop.

Web conversion rates (change since first half Mar ‘20)

 

Marketers investing in email and paid search

Marketers appear to be investing heavily in email as the increase in website traffic coming from emails is 240%, far greater than the increase in any other source of website traffic. Marketers appear to continue investing in paid search and are enjoying the benefits of their organic search optimization as both source of traffic are up materially since early March as well.

Web traffic (change since first half Mar ‘20)

 

Organic search conversion rates remain strong

Organic search and direct navigation traffic, when a visitor types in your URL directly into the browser, are showing stronger conversion rates compared to other traffic sources. Visitors from these traffic sources often have the greatest intent, so their relative performance is not surprising.

Web conversion rates (change since first half Mar ‘20)

 

Traffic up throughout the day

We were surprised, however, to find traffic up roughly equally throughout the day. We hypothesized that website traffic would be up materially during the day as in person meetings were replaced. Another theory was that traffic would explode during the evening and weekends as we all sought more leisure time online. Instead, we are all increasing our time online throughout the day, roughly evenly.

Web traffic (change since first half Mar ‘20)

 

Early evening conversion rates down the most

Despite the even growth in website traffic throughout the day, early evening has seen the biggest drop in conversion rates. We believe this is due to an increase in browsing online for entertainment, with lower purchase intent, in the evening.

Web conversion rates (change since first half Mar ‘20)

 

We’re online a lot more during the week

Because we already had more leisure time before covid on the weekend, we were not surprised to see weekday website traffic up materially more than weekend. Our hypothesis is that many of us are online virtually all the time now, and weekday time online was simply catching up to weekend time online.

Web traffic (change since first half Mar ‘20)

 

Conversion rates are slightly better on weekdays

Despite the significant increase in weekday website traffic, conversion rates on weekdays have gone down less than on weekends. So we are spending more time online and converting more on weekdays. That’s a significant shift in behavior.

Web conversion rates (change since first half Mar ‘20)

 

West coast traffic not growing as much

Looking across the US, we were surprised to discover that the increase in website traffic from the west coast is less than the rest of the country. Perhaps the west coast was already online more? Or perhaps the west coast is finding other ways to spend time? If you have ideas or data about why, please engage with us and let us know.

Web traffic (change since first half Mar ‘20)

 

West coast conversion rates not down as much

Since the west coast traffic increased less, it is not surprising that west coast conversion rates decreased the least. Why? Just as we saw with overall global traffic, more traffic typically brings in less qualified visitors and lowers conversion rates.

Web conversion rates (change since first half Mar ‘20)

 

Safari traffic growing rapidly

We also saw that web traffic from Safari is increasing more than Chrome, Firefox, or IE/Edge. We hypothesized this had to do with more iOS traffic since mobile traffic is up more, but when we looked at the data, iOS and Android traffic are up similarly. Perhaps this signal is temporary noise or perhaps there is some other dynamic that we’re missing.

Web traffic (change since first half Mar ‘20)

 

Conversion rates varying significantly by browser

Not surprisingly, as Safari traffic has increased the most, Safari conversion rates have decreased the most. In the second half of April, Chrome’s conversion rate change was the best among all major browsers.

Web conversion rates (change since first half Mar ‘20)

 

Conversion rate impact remains lumpy by industry

When we look at how conversion rates have changed pre- and post-covid by industry, the results vary a lot, and those differences are remaining relatively consistent as the crisis continues.

Web conversion rates (change since first half Mar ‘20)

B2C SaaS continues to have the largest increases in conversion rates. This category is heavily weighted to “stay at home” B2C SaaS offerings, like personal video conferencing and online education.

B2B conversion rates are also up, though the increase has moderated since the initial surge. We hypothesize that the increase may be reflective of the many businesses that are actively seeking solutions to help them perform during these difficult market conditions.

 

Digital-only businesses’ conversion rates remain strong

At a time when so many people are at home with strong incentives to buy online, we were surprised to see data showing ecommerce conversion rates falling. As we dug deeper, we found a major difference between conversion rates of digital-only and brick-and-mortar connected businesses, which has continued since mid March.

Web conversion rates (change since first half Mar ‘20)

Businesses that have been digital-only from the start are seeing 26% higher conversion rates that have trended upwards, even as traffic continued to rise. Traffic going up typically means conversion rates go down, so this is a surprisingly strong signal.

The businesses that are tied to in-person activities saw conversion rates drop significantly, and the conversion rates are staying down. In a time when in-person engagement isn’t possible, engaging prospects differently is proving to be a critical capability.

 

Base websites need updating

We’re seeing the importance of engaging prospects differently born out in other data as well. What worked on our websites just a few short weeks ago isn’t working nearly as well now.

As we described at the start of this blog post, overall global conversion rates continue to drop as traffic rises. That same data is the yellow line in the chart immediately below.

Web conversion rates (change since first half Mar ‘20)

We discovered a big difference, though, when comparing performance changes in pre-existing websites vs. the conversion rate changes on those same websites for visitors presented with a dynamically personalized experience.

Adjusting to changes in visitor behavior blunted the drop in conversion rates: this chart shows the conversion rate dip to be consistently 55% to 78% better. As prospects behavior rapidly changes, a lot of existing messaging, experiences, and content are not nearly as effective as they had been before covid.

This data reinforces that marketers must be nimble, especially so when the world is changing rapidly. We can increase experimentation to learn what really works now, and adapt our online engagement tactics as we learn. To effectively counteract the overall decline in conversion rates on websites, we believe that this approach must be baked into your ongoing marketing strategy.

 

One month ago, we published An Early Look At Covid’s Impact On Doing Business Online to share the impact Covid has had on our customers’ digital businesses, and two weeks ago, we published UPDATE: Another Look At Covid’s Impact On Doing Business Online.

We hope these ongoing updates through the first months of a covid-impacted world continue to be helpful as you consider where to drive your business during shelter in place. We invite you to believe, as we do, that prospect behavior is always changing, even more rapidly now, and that your prospect engagement should change with it. Finding the right way to engage will help each of our businesses weather this difficult environment better.

UPDATE: Another Look At Covid’s Impact On Doing Business Online

Two weeks ago, we published An Early Look At Covid’s Impact On Doing Business Online to share the impact Covid has had on our customers’ digital businesses.

We’ve updated the observations to now also cover the first half of April. We are continuing to use the first half of March as our baseline for comparison because this is before most lockdowns began in mid-March.

Overall, we see that the initial shifts in online behavior have continued and, in most cases, deepened. Let’s take a look at the details.

 

People are online more and more

Across all of our customers, traffic is up significantly post-covid, and this trend is increasing rapidly. Traffic was up by 18% in the first two weeks of lockdown, and is now up 34% in the second two weeks.

Web traffic (change since first half Mar ‘20)

As so often happens when traffic goes up, you get less qualified traffic and conversion rates go down, and that is exactly what we’re seeing across our customers

 

Conversion rates continue to drop as traffic rises

Conversion rates in the second half of March are 11% lower than the first half of March, and in the first half of April, they’re down even further to 19% below the first half of March. Conversion, in this context, is defined as the online action or actions that our customers said are important to their businesses.

Web conversion rates (change since first half Mar ‘20)

Importantly, the net result remains positive since the growth in traffic more than offsets the decrease in conversion rates. However, the effect is far from uniform.

 

Conversion rate impact remains lumpy

When we look at how conversion rates have changed pre- and post-covid by industry, the results vary quite a bit.

Web conversion rates (change since first half Mar ‘20)

We still see B2C SaaS continues to have the largest increases in conversion rates. This category is heavily weighted to “stay at home” B2C SaaS offerings, like personal video conferencing and education.

B2B conversion rates are also up, but the increase has dipped back closer to the baseline. Two weeks ago, we guessed that B2B buyers have more time at home and are more open to potential solutions. Perhaps that hypothesis was off, or perhaps that free time has dried up as B2B buyers settle in to a new normal. Other B2C conversion rates remain flat’ish.

Both ecommerce and finance conversion rates continue to fall. This didn’t make any more sense to us now than it did two weeks ago, so we dug deeper.

 

Digital-only businesses’ conversion rates remain strong

It didn’t make sense to see data showing ecommerce conversion rates falling when we know that so many more people are at home with strong incentives to buy online. When we dug deeper, we saw a major difference in the conversion rates between digital only and in-person-connected businesses.

Web conversion rates (change since first half Mar ‘20)

Businesses that have been digital only from the start are seeing conversion rates go up and stay up, even as traffic goes up and continues to rise. Traffic going up typically means conversion rates go down, so this is a strong signal.

The businesses that are tied to in person activities are seeing conversion rates go down by a lot, and it’s getting worse. In a time when in person engagement isn’t possible, engaging prospects differently is really important.

In fact, we’re seeing that principle, of adapting to this changed environment, true across the board

 

Base websites need updating

As we described above, conversion rates continue to drop as traffic rises.  That’s shown in the yellow line in the chart below.

Web conversion rates (change since first half Mar ‘20)

Existing messaging and base websites are underperforming this by a wide margin. When we look at those same websites in the portion of traffic that is dynamically personalizing, automatically adjusting to changes in visitor behavior, the dip is 55% to 78% better.

This implies that as prospects behavior rapidly changes, a lot of existing messaging, experiences, and content are not nearly as effective as they had been just a few weeks ago.

The signal we took from this data is that we, as marketers, should adjust our digital engagement with prospects to mirror their rapidly changing behavior. It’s not immediately obvious what new engagement will resonate, so trying out multiple hypotheses quickly seems valuable. We believe this investment is critical given the decline in conversion rates on base websites.

 

Customers are more active, reacting to changes

We see this investment among our customers. They are trying out roughly one third more ideas than they did before covid to adjust to the new behaviors of their prospects.

New tests / ideas being run (change since first half Mar ‘20)

Our customers are actively responding to this rapidly changing environment by testing significantly more new content and online experiences to engage their prospects. As we saw in the previous section, this increased experimentation and dynamic personalization is paying off through better conversion rates.

 

We hope these updated insights from the first month of a post-covid environment continue to be helpful as you consider where to focus to drive your business during shelter in place. We invite you to believe, as we do, that prospect behavior is always changing, even more rapidly now, and that your prospect engagement should change with it. Finding the right way to engage will help each of our businesses weather this difficult environment better.

Video: “Winner take all” testing vs. personalization

Website Personalization

When you’re optimizing websites, it’s important for marketers to understand the different approaches you can take in an effort to drive more revenue and conversions. You can use data to continually improve the experiences that you’re showing on your website.

 

There are generally two ways you can do this: following a “winner take all” approach, or personalizing (either by segment or individual). Here’s a breakdown of each approach:

Fork in the road: “Winner take all” vs. personalization

 

Winner take all

This is essentially picking just one experience to show on your website. This is useful when it’s important to have only one experience. For example, you might have one onboarding flow with a specific type of technology vs. another on your website that you want to direct visitors to.

 

Personalization

  • Personalizing by segment: You might want to treat your customer segments differently on your websites. For example, you might want to send enterprise prospects to a website experience optimized for a chat with your sales team compared to lower-value prospects that you want to direct to a self-serve website experience.
  • Personalizing by individual: You take this approach a step further and tune the website experience for each individual website user — this is where machine learning personalization tools like Intellimize are quite helpful.

Because individuals behave differently on your website, we believe it’s important to not treat everyone the same. Perhaps even more importantly, people’s behaviors don’t stay the same on your website over time. Having the ability to tune your website to individual customers in the moment is a key advantage for marketers looking to grow revenue and conversions. Watch the video above to find out more about why we recommend personalization as a key driving force for website optimization.

 

To find out more about how you can apply website personalization to scale at your organization, contact us by clicking on the “Request Demo” button on our website.

‎If You Market Podcast: Practical AI for B2B Marketing

Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.

Guy highlights how AI is used to personalize websites, continually learning to dynamically adjust each individual visitors’ experience as the market and behavior changes over time. Guy shares that best practice is to meet each visitor wherever they are in their journey, presenting the appropriate flow and experience whether they are a new visitor, long-time customer, or somewhere in between.

Other topics that are raised in this wide-ranging discussion:

  • Rules-based AI vs. machine learning AI
  • The “right problems” for AI vs. the ones that need to be left to humans
  • Best personalization use cases for AI
  • Staying on the right side of the personalization “line of creepiness”
  • How AI can eliminate a lot of marketer rote work
  • The Terminator (several times, not kidding)

Guy hopes B2B marketers everywhere will learn how AI can help us get more done, deliver more value for our companies, and produce better experiences for our customers.

Check out the full episode on Apple Podcasts and directly on the IfYouMarket site.

Video: Main applications of machine learning in marketing

Machine Learning Personalization

Thanks to advanced algorithms and machine learning, there is a wide range of applications that digital marketers can use to grow their marketing strategies and drive more revenue for their organizations.

 

 

There are many branches in the machine learning tree, but we believe that these are the differences that matter most to marketing practitioners, like demand generation managers and growth marketers. By understanding which algorithms are appropriate for which business problems, marketers can get practical value out of machine learning.

In this video, Intellimize CEO Guy Yalif will walk through several common problems that marketers face, and how machine learning can help solve them.

What is machine learning good at in marketing?

  • Lead scoring
  • Finding the ideal price to sell your products and services
  • Finding the ideal promotional amount to use for your products and services
  • Determining whether or not a person will click on an ad
  • Determining whether or not an email is spam
    Determining what product or content to show on your website
  • Recognizing the content of an image
  • Writing an email subject line
  • Understanding speech
  • Customer segmentation
  • Finding business insights from data
  • Fraud detection or outlier detection
  • Conversion rate optimization
  • Determining a sequence of emails to send to prospects

Each of these common marketing tasks falls under a specific type of branch in the machine learning tree. To find out more about machine learning and how it influences marketing, watch the video above.

 

Personalization is another area where machine learning is making a big impact. To understand how you can apply machine learning at scale to optimize your website for each individual customer with Intellimize, simply click on the Request Demo button on our website.

An Early Look At Covid’s Impact On Doing Business Online

Novel Coronavirus (COVID-19)

The global impact of COVID-19 has been felt by everyone. In the spirit of wanting to help everyone adjust to this new environment, we are sharing what we’ve seen on driving business digitally across Intellimize’s customer base. Marketers are working through new challenges in their online businesses every day. This is a “first take,” and the conclusions may very well shift over time.

 

We’ve seen a lot by observing our Intellimize customers

We are fortunate to work with a lot of great marketers. They are moving quickly to adapt to these unprecedented market conditions. Here are just a few of the changes they’ve made in the initial weeks of widespread shelter-in-place orders that have changed the environment for almost every business.

  • Focusing the website homepage on products and special offers that support working from home, content that was previously not present on the site or not on the homepage
  • Shifting to virtual consultations, either with a human or with AI, to replace interactions that were previously conducted in-person
  • Promoting content relevant to remote workforces up from landing pages to the homepage
  • Highlighting home delivery services and special COVID-19 offers
  • Being more proactively transparent about delayed shipping than in the past
  • Highlighting new ‘free shipping’ offers

This rapidly changing online environment isn’t just something we see anecdotally. This change is also showing up quantitatively in the behavior of our customers and their prospects.

For the analysis below, we compared Mar 1 – 15 to Mar 16 – 31 to understand the effect of covid. We chose these dates since most lockdowns happened mid-month. And what did we find?

 

People are online more, and conversion rates are down

Not surprisingly, across all of our customers, traffic was up as more people sheltered in place. In the second half of March, traffic was up 18% compared to the first half of March.

However, as so often happens when traffic goes up, you get less qualified traffic, and conversion rates go down. That is what we’re seeing across our customers. Conversion rates in the second half of March are 11% lower than the first half of March.

The net result for marketers is in positive territory, though, since the growth in traffic more than offsets the decrease in conversion rates.

Change in the Mar 16-31 period vs. Mar 1-15 period
Low Conversion Rates

However, the conversion rate impact of covid is far from uniform.

 

Conversion rate impact appears lumpy

When we look at how conversion rates have changed pre- and post-covid by industry, the results vary quite a bit.

Change in web conversion rates Mar 16-31 vs. what they were Mar 1-15
Industry Conversion Rates
  • We see B2C SaaS up by the largest amount. This makes sense for a category that is heavily weighted to “stay at home” offerings such as education and personal video conferencing.
  • B2B is also up. Perhaps B2B buyers have more time to look at potential solutions.
  • Other B2C conversion rates are flat.
  • Ecommerce is down. Really? That’s not what we expected as people spend more time online. So we looked deeper.
  • Finance is also down, and we learned more about why in the next set of analyses.

 

Exploring ecommerce and finance more

It didn’t make sense to see data that ecommerce conversion rates fell when we know that so many more people are at home with strong incentives to buy online, so we dug deeper.

Change in web conversion rates Mar 16-31 vs. what they were Mar 1-15
Ecommerce and Finance Conversions

When we explored ecommerce further we saw that ecommerce that was only available online is up a fair bit. Ecommerce that was explicitly tied to brick and mortar activities was down. This could be selling something online that is also sold in a store or selling something online that is tied to an in person meeting.

We looked further and saw the same thing in finance. Digital only financial services’ conversion rates are up while financial services that involves in person activities, like creating a coupon online that you redeem in person, have much lower conversion rates post-covid.

This was interesting and unexpected, so we cut the data further.

 

Digital-only businesses conversion rates rising

It turns out that there’s an underlying trend that wasn’t obvious to us in advance. The companies with digital-only business models are seeing conversion rates go up, even as traffic goes up. Since conversion rates typically go down as traffic increases, this is a big deal.

However, the businesses that are tied to in-person activities have seen conversion rates go down by a lot. They have not yet adapted to this unprecedented and rapid preference shift toward online interaction. When in-person engagement isn’t possible, success probably requires the ability to engage differently with prospects.

Change in web conversion rates Mar 16-31 vs. what they were Mar 1-15
Digital-only Business Models

This suggests that the importance of engaging differently with prospects in a time when in person engagement isn’t possible is really important for online businesses that have an in person component. In fact, we’re seeing that principle, of adapting to this changed environment, true across the board.

 

Status quo web pages need updating

While we earlier saw how conversion rates overall are down 11% post-covid, we’re seeing that existing messaging, experiences, and content in status quo websites are underperforming that substantially.

When we look at those same websites in the portion of traffic that is dynamically personalizing, automatically adjusting to changes in visitor behavior, the dip is 78% better.

Change in web conversion rates Mar 16-31 vs. what they were Mar 1-15
Dynamic Personalization Platform

Prospect behavior is changing rapidly. This made a lot of existing messaging, experiences, and content not nearly as effective as they were just a few weeks ago. This reinforces that marketers should adjust their digital engagement to mirror rapidly changing visitor behavior.

 

Marketers are more active

How are Intellimize’s customers investing their time post-covid? Rather than close up shop or go quiet with covid, our customers increased the number of tests that they ran by 35% in the second half of March vs. what they were doing in the first half of the month (before most lockdowns happened).

As the pandemic became more widespread and the reliance on digital engagement increased, the need to optimize digital experiences became even more important. Every new idea is another chance to discover a better performing approach.

Our customers are actively responding to this rapidly changing environment by trying new ideas, new content, and new ways to engage their prospects

New tests being run (aka ideas being tried)
Website Optimization

We hope these insights  from the first weeks of a post-covid environment are helpful as you consider where to invest your time and money to drive your business during shelter in place. We invite you to believe, as we do, that prospect behavior is always changing, even more rapidly now, and that your prospect engagement should change with it. Finding the right way to engage will help each of our businesses weather this difficult environment better.

 

Join us at the RevGrowth Virtual Summit to discuss these ideas and findings live. We’ll have additional content with deeper looks and some updated data, so don’t miss it. Register Today!

Webinar: Personalizing Your Most Underutilized ABM Asset – Your Website!

Usually ABM focuses on email, calls, direct mail, dinners, and other personalized interactions. But all this points your target prospect to your website, and that’s where everything tends to fall apart. Marketers are failing to carry out the same personalized experience on their website that had originally compelled the prospect in the first place.

Guy Yalif, CEO of Intellimize, explains how to effectively incorporate your website into your ABM strategy, by turning your website into the final personalized touchpoint for your target prospect to drive conversion.

In this webinar, you’ll learn:

  • What, exactly, personalizing your site for ABM target accounts and prospects looks like to drive more conversions
  • How to design your website to effectively manage ABM traffic, anonymous traffic, and customer traffic simultaneously
  • Real life examples of companies doing website personalization for ABM, and their results

This is not some high-level mumbo jumbo. Hear hands-on, practical advice to help you improve as a marketer.

After watching, let us know if you’d like to see how Intellimize can help you convert more of your ABM accounts through your website, by clicking the Request Demo button on our site.

Video: Amitree sees 40% improvement in metrics that matter with Intellimize

About Amitree

Amitree is a tool that uses AI to automatically organize email, attachments, contacts and key dates, and put them at your fingertips. With Amitree’s Folio, which effectively works as a digital email assistant, users don’t have to search endlessly for important emails and documents. For business teams, Folio is especially effective because the platform clearly displays timelines to keep everyone on track with important projects, syncs with apps they are already using like DocuSign and Google Drive, and offers team-based controls to create more visibility.

Jonathan Aizen, CEO and Founder, knew that he wanted the Amitree website to be a vehicle for educating prospects about Folio and driving free trial signups, and that process started with their landing pages.

Why Amitree chose Intellimize as a website optimization solution

Landing page conversion rates are very important for marketing teams, especially with high-growth companies like Amitree. However, in Jonathan’s case, they hadn’t really engaged with website optimization strategies before besides running a few minimal A/B tests.

While they were doing a good job of getting people to the Amitree website and facilitating conversions, the pages were hardcoded and static, so it was hard to see which optimizations were working on the website, and which were not working.

Jonathan knew he needed something more robust to get better insights about landing page performance and step up their game. He also wanted to automate their website personalization efforts to scale in a more programmatic and static way: That’s where Intellimize stepped in.

By running 144 different variations across Amitree’s GSuite and Office365 landing pages with the Intellimize platform, Amitree was able to:

  • See a 40% lift in the metrics that mattered most to the business
  • Net more trial customers, setting up the company for more revenue
  • Facilitate more learnings around their online audience and customers who were already using the product

Watch the video above to see more details about how Intellimize helped Jonathan achieve his landing page optimization goals with predictive personalization. If you’re interested in how Intellimize can fuel more revenue opportunities with automated website optimization, simply click on the “Request Demo” button on our website.

Forbes: What’s Next For UX Design? 14 Tech Experts Share Their Predictions

As a member of the Forbes Technology Council, Intellimize CEO Guy Yalif has his finger on the pulse of tech and UX design trends. Guy predicts that over the next few years advances in technology will enable UX to provide deeper personalization and greater efficiency to create the best possible customer experience.

Check out Guy’s prediction (#14) as well as other predictions for UX design in this article on Forbes.com.