Webinar: The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Website Personalization Services

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization, but it’s not driving the results you had hoped for.

Let’s change that.

In this webinar, two personalization experts, Guy Yalif, CEO of Intellimize, and Francis Brero, Co-Founder & CRO of MadKudu, discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue.

Listen in and learn:

  • [2:35] 3 approaches to website personalization for you to consider (machine learning takes the cake!)

  • [24:15] Types of personalization – from structural, to messaging, to journey personalization (mix ‘n match these for best results!)
  • [38:19] 5 inspiring website personalization ideas for you to try on your own site

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • Francis Brero, Co-Founder & CRO, MadKudu

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more leads through your website with machine learning-based website personalization, request a demo here. We look forward to chatting with you!

Video: How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Machine Learning-based Website Optimization

In this 2-minute video, learn how Sumo Logic transitioned from A/B testing to a machine learning-based approach to website optimization with Intellimize, where they effectively tested 258 variations at once and automatically created over 1 billion page versions. As a result, the Marketing team drove amazing lift in free trial conversions.


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Webinar: More Conversions, in Less Time: How Sumo Logic Built an Effective CRO Strategy from Scratch

Conversion rate optimization. Website testing.

As marketers, we know these offer tremendous value, but where do you start? What do you test first? Which page do you optimize first? Where’s the biggest opportunity to make a quick impact on your metrics?

When Sam Molmud, Director of Web Strategy at Sumo Logic, joined the organization in 2019, he was tasked with building a website testing and CRO strategy from the ground up. From running A/B tests to ultimately finding success with machine learning-based website optimization with Intellimize, Sam has turned the Sumo Logic website into a lead gen machine and accumulated numerous learnings along the way.

Sam has been there, done that, and he’s ready to share his knowledge to empower other marketers.

In this webinar, Sam speaks about his journey, where he successfully ran 10 years worth of tests in just 6 months.

Listen in and learn:

  • [4:56] The challenges he experienced with A/B testing that have been solved by machine learning-driven website optimization with Intellimize
  • [8:45] How Sam built a CRO strategy from scratch, including pulling together resources, establishing benchmarks, and setting goals
  • [17:57] 6+ website testing ideas that are working right now, that are enabling everything from decreased drop-offs on the home page to increased conversions from paid ad traffic
  • [35:54] Find out the overall incredible lift % that Sumo Logic achieved from working with Intellimize

Panelists include:

  • Sam Molmud, Director, Web Strategy & Operations, Sumo Logic
  • Guy Yalif, CEO, Intellimize


Enjoy the discussion!


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

LevelingUp Podcast with Eric Siu: How Intellimize Increases Conversion Rates By an Average of 46%

levelingup-singlegrain-podcast-eric-siu

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

 
No one’s path in marketing is quite the same. From his early career studying airplane design to product development to website optimization, Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

In a recent interview with Ben Shapiro, host of the MarTech Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO. Here are just a few things that Guy and Ben talk about throughout the webinar:
 
  • Delivering true personalization at scale for websites
  • Storytelling techniques in B2B marketing
  • Scaling marketing teams during explosive company growth
  • Developing your own career path in marketing based on your unique experiences
  • Customer-centric, cross-departmental approaches to marketing
 
 “The customer is True North … it’s guiding us all around at Intellimize, what we build, how we market, and the problems we choose to solve. That last one ends up being really, really important: Whom are we going to be great for? What problems are we going to solve for them? And why are we going to be great at solving those problems?”  
– Guy Yalif, Co-Founder and CEO of Intellimize
 
Listen to the entire podcast by clicking here.

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020 Growth Marketing Trends

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

 

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer's path through their site, and how they’re getting their CAC down as a result.

Thanks to advanced algorithms and machine learning, there is a wide range of applications that digital marketers can use to grow their marketing strategies and drive more revenue for their organizations.

There are many branches in the machine learning tree, but we believe that these are the differences that matter most to marketing practitioners, like demand generation marketers or growth marketers. By understanding these problems and the way that this technology can solve them, marketers can get practical value out of machine learning.

In this video, Intellimize CEO will walk through several common problems that marketers face, and how machine learning can help solve them.

What is machine learning good at in marketing?

  • Lead scoring
  • Finding the ideal price to sell your products and services
  • Finding the ideal promotional amount to use for your products and services
  • Determining whether or not a person will click on an ad
  • Determining whether or not an email is spam
    Determining what product or content to show on your website
  • Recognizing the content of an image
  • Writing an email subject line
  • Understanding speech
  • Customer segmentation
  • Finding business insights from data
  • Fraud detection or outlier detection
  • Conversion rate optimization
  • Determining a sequence of emails to send to prospects

Each of these common marketing tasks falls under a specific type of branch in the machine learning tree. To find out more about machine learning and how it influences marketing, watch the video above.

Personalization is another area where machine learning is making a big impact. To understand how you can apply machine learning at scale to optimize your website for each individual customer with Intellimize, simply click on the Request Demo button on our website.

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

conversion rate optimization

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

In this fun fireside chat, two conversion rate optimization experts Guy Yalif, CEO of Intellimize, and Jeremy Epperson, Chief Growth Officer at GrowthHit, discuss a range of hot topics in CRO.

Moving forward with a personalization plan can sometimes leave marketers wondering: Where should I begin when optimizing my website?

In this video, Intellimize CEO Guy Yalif will walk through several steps to help marketers determine how to prioritize what they personalize on their website, and discuss strategies around where they should focus their efforts.

Throughout the video, you can learn about about:

  • Creating a website optimization plan around the metrics that move your business
  • Places in the funnel that affect those metrics that have big dropoffs with engagement, and how to put your energy toward those places
  • Determining where your prospects and customers are in their lifecycle with you in the moment so that you can meet them where they are
  • Figuring out what you want to optimize for between speed of iteration vs. conversion
  • Optimizing for metrics that are measurable today
  • Optimizing for behaviors that are close to the tests you’re running

To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.

Webinar: Web Conversion Tactics That Work Right Now

Web Conversion Optimization Ideas

Webinar: Web Conversion Tactics That Work Right Now

In this interactive webinar, our all-star panel of marketing & conversion rate optimization experts talk web optimization strategy, share 11 winning web conversion examples to inspire you, and provide on-the-fly feedback on two audience members' landing pages.

Moving forward with a personalization plan can sometimes leave marketers wondering: Where should I begin when optimizing my website?

In this video, Intellimize CEO Guy Yalif will walk through several steps to help marketers determine how to prioritize what they personalize on their website, and discuss strategies around where they should focus their efforts.

Throughout the video, you can learn about about:

  • Creating a website optimization plan around the metrics that move your business
  • Places in the funnel that affect those metrics that have big dropoffs with engagement, and how to put your energy toward those places
  • Determining where your prospects and customers are in their lifecycle with you in the moment so that you can meet them where they are
  • Figuring out what you want to optimize for between speed of iteration vs. conversion
  • Optimizing for metrics that are measurable today
  • Optimizing for behaviors that are close to the tests you’re running

To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.

Intellimize Aims To Help Marketing Teams Personalize Their Websites

Demand Gen Report - B2B Marketing Publication

Demand Gen Report, a B2B marketing publication with over 70,000 subscribers, has featured Intellimize in a Solution Spotlight, where they recognize the latest products that will have an impact on B2B marketing.

Read through the article to get a quick overview of:

  • How Intellimize works
  • Who Intellimize is for
  • What makes Intellimize special

Check out the Solution Spotlight on the Demand Gen Report website.

If you’re intrigued by what you read, contact us for a deeper-dive. Request an Intellimize demo here.

Webinar: Exclusive Tell-All – Growth Leaders Reveal the Investments They’re Personally Making in 2020

2020 has thrown a wrench into all of our plans. Initially, we didn’t know what to do. Now that a few months have passed, many of us have successfully navigated this new landscape and determined what works (and what doesn’t).

Last week at the GMC B2B Growth & Innovation Virtual Summit, Guy Yalif, CEO of Intellimize, Gil Allouche, CEO of Metadata, and Masha Finkelstein, Marketing Technology Innovation Director at Intuit, shared their recent discoveries and successful pivots within their own organizations. (Moderated by Guillaume Cabane, Growth Advisor at several successful start-ups).

Watch the webinar to hear the panelists’ advice on these topics:

  • Which investments are you making in your organization to succeed in 2020?
  • Which channels are working right now? How have you pivoted the under-performing channels?
  • How should you think through experimentation during this time of uncertainty? Is risk worth it?
  • Is ABM still relevant?
  • How can you create personalized experiences across the funnel?

 

Webinar: Exclusive Tell-All - Growth Leaders Reveal the Investments They’re Personally Making in 2020