LevelingUp Podcast with Eric Siu: How Intellimize Increases Conversion Rates By an Average of 46%

levelingup-singlegrain-podcast-eric-siu

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

 
No one’s path in marketing is quite the same. From his early career studying airplane design to product development to website optimization, Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

In a recent interview with Ben Shapiro, host of the MarTech Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO. Here are just a few things that Guy and Ben talk about throughout the webinar:
 
  • Delivering true personalization at scale for websites
  • Storytelling techniques in B2B marketing
  • Scaling marketing teams during explosive company growth
  • Developing your own career path in marketing based on your unique experiences
  • Customer-centric, cross-departmental approaches to marketing
 
 “The customer is True North … it’s guiding us all around at Intellimize, what we build, how we market, and the problems we choose to solve. That last one ends up being really, really important: Whom are we going to be great for? What problems are we going to solve for them? And why are we going to be great at solving those problems?”  
– Guy Yalif, Co-Founder and CEO of Intellimize
 
Listen to the entire podcast by clicking here.

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020 Growth Marketing Trends

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

 

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

 

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

 

A lot of marketing channels have disappeared in 2020, but your website isn’t one of them. Your website is here to stay.

But many marketers still aren’t optimizing their site to engage and convert more visitors and fill their pipeline. Does this sound like you? Perhaps you work really hard to drive traffic to your site, but then not hard enough on converting visitors once they get there. Let’s fix that.

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer’s path through their site, and how they’re getting their CAC down as a result.

The panel includes:

  • Guillaume Cabane, CEO, Growth Ex Machina
  • Chris Newton, VP Marketing, Intellimize
  • Martin Gontovnikas, SVP Marketing & Growth, Auth0
  • Darius Contractor, Head of Growth, Airtable

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel, request a demo here. We look forward to chatting with you!

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

conversion rate optimization

In this fun fireside chat, two conversion rate optimization experts Guy Yalif, CEO of Intellimize, and Jeremy Epperson, Chief Growth Officer at GrowthHit, discuss a range of hot topics in CRO, including:

  • How to continue driving leads, revenue, and new customers through your website, even in light of the pandemic
  • 4 common customer blindspots that are hindering your web conversion performance
  • How to choose the right testing methodology to get the result you want
  • They’ll also share some examples of winning CRO experiments in B2B and e-commerce

Guy and Jeremy have two different backgrounds and two different perspectives. So listen in and walk away with lots of fresh insights & ideas to try in your business!

 

 

To learn more about how Intellimize can help your marketing team with your conversion rate optimization efforts, request a demo here.

Webinar: Web Conversion Tactics That Work Right Now

Web Conversion Optimization Ideas

In this interactive webinar, our all-star panel of marketing & conversion rate optimization experts talk web optimization strategy, share 11 winning web conversion examples to inspire you, and provide on-the-fly feedback on two audience members’ landing pages:

-Guy Yalif, CEO of Intellimize
-Matt Heinz, CEO of Heinz Marketing
-Ben Labay, Research Director at CXL
-Sam Molmud, Director of Web Strategy at Sumo Logic

Fun & banter included!

 

So grab a seat and a pen & paper (they share lots of ideas you’ll want to try on your own site), and then click the play button. Enjoy!

 

 

To learn more about how Intellimize can help your marketing team with website optimization efforts, request a demo here.

Intellimize Aims To Help Marketing Teams Personalize Their Websites

Demand Gen Report - B2B Marketing Publication

Demand Gen Report, a B2B marketing publication with over 70,000 subscribers, has featured Intellimize in a Solution Spotlight, where they recognize the latest products that will have an impact on B2B marketing.

Read through the article to get a quick overview of:

  • How Intellimize works
  • Who Intellimize is for
  • What makes Intellimize special

Check out the Solution Spotlight on the Demand Gen Report website.

If you’re intrigued by what you read, contact us for a deeper-dive. Request an Intellimize demo here.

Webinar: Exclusive Tell-All – Growth Leaders Reveal the Investments They’re Personally Making in 2020

2020 has thrown a wrench into all of our plans. Initially, we didn’t know what to do. Now that a few months have passed, many of us have successfully navigated this new landscape and determined what works (and what doesn’t).

Last week at the GMC B2B Growth & Innovation Virtual Summit, Guy Yalif, CEO of Intellimize, Gil Allouche, CEO of Metadata, and Masha Finkelstein, Marketing Technology Innovation Director at Intuit, shared their recent discoveries and successful pivots within their own organizations. (Moderated by Guillaume Cabane, Growth Advisor at several successful start-ups).

Watch the webinar to hear the panelists’ advice on these topics:

  • Which investments are you making in your organization to succeed in 2020?
  • Which channels are working right now? How have you pivoted the under-performing channels?
  • How should you think through experimentation during this time of uncertainty? Is risk worth it?
  • Is ABM still relevant?
  • How can you create personalized experiences across the funnel?

 

Webinar: Exclusive Tell-All - Growth Leaders Reveal the Investments They’re Personally Making in 2020

Webinar: Actionable Insights for Driving More Leads & Revenue with Web Conversion Optimization, Featuring Forrester

Web Conversion Optimization Webinar

Thriving during 2020’s unprecedented market challenges requires online excellence. This means it’s critical to ensure your web pages are optimized to attract, engage, and qualify B2B buyers. In this webinar, our guest speakers Rani Salehi, Principal Analyst at Forrester, and Renee Irion, Principal Analyst at Forrester, will explain how to use the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework to effectively drive more online conversions. We will explore best practices from websites that are doing this well, and we’ll discuss how to operationalize and measure WCO for ongoing success. Your results this year likely depend on it.

In this webinar, you’ll learn:

  • The elements of the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework
  • How to optimize your WCO tactics for each buying phase
  • What best practices are in use today that drive improved results

 

 

 

To find out more about how you can apply web conversion optimization at scale in your organization, contact us by clicking on the “Request Demo” button on our website. We’ll share specific examples of which optimization ideas are working right now in your industry.

RevGrowth Virtual Summit 2020 – Adapting Your CRO Efforts: How to Continue Driving Leads & Revenue in a Changing World

Website Conversion Rate Optimization

RevGrowth Virtual Summit 2020 – Adapting Your CRO Efforts: How to Continue Driving Leads & Revenue in a Changing World

 

During these challenging times, with many budgets and resources cut, our websites remain our most reliable channel for driving new customers. How are we ensuring that we’re making the most of this channel and converting the traffic we do have? Conversion rate optimization (CRO) is more critical than ever.

Hear from Guy Yalif, CEO of Intellimize, and Guillaume Cabane, Growth Advisor at Intellimize, as they share new data on the impact of COVID-19 on website traffic and conversion rates across B2B, e-commerce, and other industries, and explain how marketers are responding by adapting their website conversion rate optimization efforts to ensure their businesses continue to thrive.

 

 

 

To find out more about how you can apply website conversion rate optimization at scale in your organization, contact us by clicking on the “Request Demo” button on our website. We’ll share specific examples of which optimization ideas are working right now in your industry.

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

No one’s path in marketing is quite the same. From his early career studying airplane design to product development to website optimization, Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

In a recent interview with Ben Shapiro, host of the MarTech Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO. Here are just a few things that Guy and Ben talk about throughout the webinar:

  • Delivering true personalization at scale for websites
  • Storytelling techniques in B2B marketing
  • Scaling marketing teams during explosive company growth
  • Developing your own career path in marketing based on your unique experiences
  • Customer-centric, cross-departmental approaches to marketing

 “The customer is True North … it’s guiding us all around at Intellimize, what we build, how we market, and the problems we choose to solve. That last one ends up being really, really important: Whom are we going to be great for? What problems are we going to solve for them? And why are we going to be great at solving those problems?”  – Guy Yalif, Co-Founder and CEO of Intellimize Listen to the entire podcast by clicking here.