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These days it’s nearly impossible to scroll through LinkedIn and Twitter without seeing a mention of ChatGPT. Launched in November 2022, the AI chatbot quickly rose to popularity for its shockingly articulate answers to complicated questions. In addition to the overwhelmingly positive response towards the AI tool, the release of ChatGPT has also raised an important question regarding the future of work:
Will AI replace humans?
In her recent interview with Demand Gen Report, Intellimize CMO, Tracy Sestili, says no! “AI isn’t out to replace jobs, it’s there to augment remedial and manual tasks to free up a marketer’s time and make their jobs easier,” Sestili claims. If this isn’t the green light to start using ChatGPT to elevate your conversion rate optimization strategy—we don’t know what is!
As such, we’ve put together a list of 5 ChatGPT prompts every CRO practitioner should use to make their lives easier. To gather these suggestions we chatted with our internal CRO experts and members of CRO Geeks, our Slack community for conversion-obsessed professionals.
Keep reading to check out our 5 ChatGPT prompts for CRO practitioners.
Kickstart Your Next Experiment
When it comes to CRO, coming up with new website experimentation ideas can take up a big chunk of time. If you’re feeling stuck, we recommend turning to ChatGPT for help! Ask the AI to pretend to be a CRO expert, and provide enough information about your brand to ensure that the experimentation ideas the chatbot provides are super relevant to your company.
If you’re already an Intellimize customer, in addition to ChatGPT, be sure to check out our one-click playbooks located directly in the Intellimize app. With one-click playbooks, you can check out inspirational website examples from real brands and implement them on your site ASAP.
Get Expert Advice on Marketing and CRO
At larger organizations, marketing leaders may not be as accessible to answer strategic questions as you’d like. While AI can’t entirely replace guidance from a mentor in your field, it can serve as a great stop-gap while you wait for your busy CMO to respond to your Slack. Ask ChatGPT to pretend to be a marketing executive to understand how those leading your marketing department might be thinking about website goals for the year.
Create Simple Excel Formulas
As CRO experts we’re often tasked with wearing just about every hat under the digital sun. As such, it’s likely that an Excel file or Google Sheet has hit your desk before that required mathematical expertise beyond your initial know-how. When it comes to crunching numbers, there’s no shame in relying on AI for a bit of help. Ask ChatGPT to create excel formulas for you so you can get back to your to-do list.
Write Interview Questions
A recruiter from your company has just put a meeting on your calendar to interview a Conversion Rate Optimization Associate…now what? With all of the tests you’re running and the analysis you’re doing, it can be hard to come up with unique and thought-provoking job interview questions. Let ChatGPT do the work for you!
Get Copywriting Inspiration
When running copy tests across your website it can be tiresome to come up with countless copy variations. When the well has run dry with headline and CTA ideas, head over to ChatGPT for some fresh inspiration. While not every suggestion ChatGPT provides will be a winner, the chatbot’s response will give you the inspiration you need to beat your writer’s block!
In fact, this use case for AI is so powerful that we’ve built it directly into our product! Our AI-powered copy suggestions are built on the same solution as ChatGPT (GPT-3) and can help you write headlines, CTAs, and other types of website copy.
When it comes to AI, there’s no need to worry about your job security. AI-driven tools like ChatGPT and our very own AI Content Studio are here to make your job easier so you can elevate your work, increase your productivity, and convert more!
If you’re interested in learning more about how we use AI to power our platform, book a demo now!
