We believe that AI can empower marketers to drive more personalized experiences for website visitors. By driving connective reactions with their brands, marketers can create more opportunities for sales and revenue.
In this video, Intellimize CEO Guy Yalif will walk through several real-world examples that could help your marketing team better personalize experiences so that you can move visitors further through the funnel.
Here are a few important takeaways we cover in the video:
Stoke your visitor’s competitive juices
By showing competitor logos or case studies on your website, you can create serendipity and better convince the visitor that your product or service is catered to their business.
Optimize for downstream leads
With AI, you can create multiple weighted goals for website optimization – not just one – that correspond to how likely a visitor will become a sales-qualified lead.
Treat low-value and high-value leads differently
If you use predictive lead scoring, you can show different experiences on your website for low-value and high-value leads. For instance, you might direct low-value leads to a self-serve option or direct high-value leads directly to a conversation with your sales team.
Try a lot of lead-generating ideas at once
With AI-based personalization, you can test many website optimization ideas in parallel, see insights on hours or days rather than weeks or months, then add or remove ideas at anytime.
Check out the next video in this series: How Machine Learning Supercharges Website Optimization
To find out more about how you can can use AI-based personalization on your website to drive more sales leads, simply click the “Request Demo” button on our website.