Usually ABM focuses on email, calls, direct mail, dinners, and other personalized interactions. But all this points your target prospect to your website, and that’s where everything tends to fall apart. Marketers are failing to carry out the same personalized experience on their website that had originally compelled the prospect in the first place.
Guy Yalif, CEO of Intellimize, explains how to effectively incorporate your website into your ABM strategy, by turning your website into the final personalized touchpoint for your target prospect to drive conversion.
In this webinar, you’ll learn:
- What, exactly, personalizing your site for ABM target accounts and prospects looks like to drive more conversions
- How to design your website to effectively manage ABM traffic, anonymous traffic, and customer traffic simultaneously
- Real life examples of companies doing website personalization for ABM, and their results
This is not some high-level mumbo jumbo. Hear hands-on, practical advice to help you improve as a marketer.
After watching, let us know if you’d like to see how Intellimize can help you convert more of your ABM accounts through your website, by clicking the Request Demo button on our site.