In this video, Intellimize CEO Guy Yalif explains the core differences between 3 methods of website optimization: A/B testing, rules-based personalization, and machine learning predictive personalization.
As you think about which method to implement to drive conversion rate lift, consider the following questions:
- Is my audience all the same?
- How many tests do I do in a week?
- Do I know when visitor behaviors change on my website?
- Am I able to deliver the right experience to each individual visitor at the right time?
To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.