For Snowflake, ABM as a strategy is a no-brainer. But if ABM is inherently about personalizing to each account, what is the best way to automate and scale this online?
Breanna Gaul from Snowflake’s ABM team found the solution in Intellimize.
As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.
- [8:04] “One-to-one” and “one-to-many” ABM
- [14:05] Examples of landing page personalization
- [22:48] Full-funnel ABM strategy
- [27:50] Personalization ideas to try
- Breanna Gaul, Manager of ABM, Snowflake
- Guy Yalif, CEO, Intellimize
Enjoy the discussion!
And if you’re interested in learning about how Intellimize can help you increase the number of ABM target accounts that you’re converting through your website or landing pages, then request a demo here. We look forward to chatting with you!
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