B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs.
Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen that optimizing web experiences can drive an average 46% lift in conversions!
Listen in to Guy Yalif, CEO of Intellimize, and our guest speaker, Forrester Principal Analyst, John Arnold, as they discuss:
- [1:35] Key digital advertising trends in 2021
- [15:55] How to approach ABM digital strategy
- [19:50] Engaging the buyer from ads to web
- [31:17] Using machine learning web optimization to drive more leads (example)
- Guy Yalif, CEO, Intellimize
- John Arnold, Principal Analyst, Forrester
Enjoy the discussion!
And if you’re interested in learning about how Intellimize can help you convert more of your paid traffic through your website and landing pages into new leads for your Sales team, then request a demo here. We look forward to chatting with you!