2020 has thrown a wrench into all of our plans. Initially, we didn’t know what to do. Now that a few months have passed, many of us have successfully navigated this new landscape and determined what works (and what doesn’t).
Last week at the GMC B2B Growth & Innovation Virtual Summit, Guy Yalif, CEO of Intellimize, Gil Allouche, CEO of Metadata, and Masha Finkelstein, Marketing Technology Innovation Director at Intuit, shared their recent discoveries and successful pivots within their own organizations. (Moderated by Guillaume Cabane, Growth Advisor at several successful start-ups).
Watch the webinar to hear the panelists’ advice on these topics:
- Which investments are you making in your organization to succeed in 2020?
- Which channels are working right now? How have you pivoted the under-performing channels?
- How should you think through experimentation during this time of uncertainty? Is risk worth it?
- Is ABM still relevant?
- How can you create personalized experiences across the funnel?