How Durex Drove 31% Lift with Website Optimization | Intellimize Webinar Skip to content

Webinar: How Durex Drove 31% More Conversions and 10x ROI with Intelligent Website Optimization

Webinar: How Durex Drove 31% More Conversions and 10x ROI with Intelligent Website Optimization

372 variations tested. 1 billion page versions automatically created. Decades of time saved. 31% lift in conversions. 10x ROI.

This is reality for the team running website optimization at Durex.

Early this year, Reckitt Benckiser’s Durex transitioned from A/B testing to intelligent website optimization, and has experienced better results, faster results, and less work ever since.

Join Amy Vetter, CX Manager Europe at Reckitt Benckiser, and Guy Yalif, CEO of Intellimize, as they discuss how leveraging intelligent website optimization has helped Durex accelerate testing and 1:1 personalization at scale, and increase conversions site-wide as a result.

Listen in to hear:

  • [6:30] The 3 ways that Durex shifted its website optimization strategy to achieve an overall 31% lift
  • [15:06] How Durex converted 48% more of its paid ad traffic
  • [18:07] How Durex drove 43% more home page click-throughs
  • [19:53] How Durex boosted blog page conversions by 41%
  • [29:47] How Scholl’s increased cart checkouts (revenue!) by 12%
  • [32:47] How machine learning can test an unlimited number of ideas and personalize your site for each visitor
  • [37:27] Details of how the Reckitt Benckiser team worked with Intellimize to achieve 10x ROI

Panelists include:

  • Amy Vetter, CX Manager Europe, Reckitt Benckiser
  • Guy Yalif, CEO, Intellimize

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more visitors at each stage in the funnel across your website, request a demo here. We look forward to chatting with you!

Share
Share on facebook
Share on twitter
Share on linkedin
Share on email

Download our free guide to Intelligent Website Optimization.

Sign up to download our free guide to Intelligent Website Optimization and receive communications about Intellimize products and services. By entering your email you agree to the Intellimize privacy policy.

Request a Demo

So we can connect you with an Intellimize expert, what's the best work email to reach you?

We will use your work email to determine your company and connect you with your Intellimize representative. We will also send you communications about Intellimize products and services. By clicking submit you agree to Intellimize privacy policy.

How Drift Drove 322% More Leads to Sales and $1M Incremental Revenue from 1 Landing Page