Head of B2B Demand Generation - Openings at Intellimize Skip to content

Head of B2B Demand Generation

San Mateo, CA or remote (US and Canada only)

Please send resumes to: careers@intellimize.com

We look forward to meeting you, and sharing more about our revenue-generating machine learning solution, our successful A-list customers, and our incredible culture.

Want to drive a rocketship?

Everybody wants to ride. We need a driver.

If you can drive pipeline for a growing B2B Saas sales machine, then this is your chance to take the stick and accelerate the climb for our fastest growing vertical at Intellimize.

Your deep demand gen experience will guide your selection of tactics, as your reliance on data-driven experimentation will allow you to rapidly iterate and increase success. By eyeballing conversion rates in your cockpit and optimizing campaigns at each stage, you will lead us to repeatable, scalable demand gen that creates enterprise MQLs all day long.

As you consider new innovative, multi-channel campaigns, you’ll partner with Sales and BDRs to streamline our handoffs and maximize impact from the leads you’ve discovered.

If you’re the kind of person that looks at other great B2B growth stories and understands how marketing and demand gen led the way, then we’d like to meet you. 🙂

Bring your experience, creativity, and spacesuit.

Company

Intellimize intelligently optimizes each buyer’s path to drive more revenue, more customers, or more leads to sales from websites. Our unique solution enables experimentation and personalization at an unparalleled scale.

You’ll be marketing the real deal. Our average customer sees 46% lift in the web page conversion metrics that matter to them. We work with leading companies including Unilever, Sumo Logic, Drift, Looker, Emburse, and more.

We offer the opportunity to:

  • Make your mark: you’ll be part of an agile and fast moving team
  • Advance your career: take on key projects you might not get in larger firms
  • Interact daily with founders and company execs
  • Earn a competitive salary, plus benefits and equity
  • Experience working in leading edge AI and Machine Learning space

Responsibilities

  • Drive demand gen strategy for the B2B vertical market, based on a deep understanding of the ideal customer profile and the and tactics and messages that reach them
  • Develop and execute innovative, multi-channel, multi-touch campaigns that generate enterprise MQLs and build enough sales pipeline to crush revenue targets — includes programs such as ABM, response to intent, nurtures, etc.
  • Collaborate with BDRs to ensure smooth and thorough follow-up on created leads, seeking out feedback to understand what’s working best, and what needs to change
  • Embrace a data-driven culture that continually highlights successes and opportunities to improve through your tailored reports and dashboards

Experience & Skills

  • Success as a B2B Demand Gen marketer that usually exceeds your pipeline goals
  • Deep understanding of modern, multi-channel B2B lead generation channels, tactics, and strategies
  • A passion for testing new ideas, learning fast, and iterating
  • Creativity and an appreciation for the role of copy and design in marketing effectiveness
  • Analytical skills to determine marketing effectiveness and ROI of programs
  • Experience using Marketo, Salesforce, Google Analytics, data providers, paid media platforms, and other marketing solutions
  • Familiarity marketing to marketers, and with the overall MarTech domain
  • B2B Saas experience at the early stage and through high growth
  • Bachelor’s degree in marketing or relevant field

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