Key lessons for internet retailers on driving sales lift with predictive personalization

3 Questions Video Blog Series: Meera Bhatia, Stella & Dot

We sat down recently with Meera Bhatia, Chief Product Officer at Stella & Dot. Meera shared some lessons for internet retailers using predictive personalization.

Her team used predictive personalization to increase shopping cart conversions by 52% and engagement with product pages by 400%.  She notes that sometimes small changes can make a big difference and that it’s difficult to predict which ideas will work for various audiences.  Her advice for other internet retailers is to move beyond traditional A/B testing methods and consider predictive personalization to accelerate testing and drive revenue lift faster.

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