Video: How Snowflake’s ABM Team Used Intellimize to Boost Landing Page Conversions by 60%

Landing Page Conversion Optimization

In this 2-minute video, learn how Hillary Carpio, Director of Account-Based Marketing (ABM) at Snowflake, and her team leveraged dynamic website personalization with Intellimize to drive a 60% lift in landing page conversions. Intellimize was also a key component to the team’s success with driving a 49% lift in meetings booked with target accounts.

And if you’re interested in learning more about how Intellimize can help you convert more of your ABM prospects through your landing pages or website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

The Power of Insight: Optimizing Website Conversions with Continuous Machine Learning

by Elisse Lockhart

Online marketing is critical in the world of B2B SaaS. You need content that resonates with your target audience, even though audience needs shift over time. Savvy marketers understand that last week’s headlines, calls to action, and imagery may not entice this week’s visitors. Sometimes, we have to adjust our strategy—and do so quickly.

I’m the VP of Marketing at Bonusly. Bonusly is a recognition and rewards platform that makes work better for everyone. Our software empowers teams across the world to recognize and reward one another for the great work they do day in and day out. We also give our users detailed analytics and reporting to help leaders and managers identify trends and improve the employee experience.

I oversee our marketing efforts, from content and product marketing to demand generation and brand awareness initiatives. As a marketing team, we help our sales team start great conversations with prospects who want to learn more about Bonusly. In all that we do, we strive to back our hunches with data and adjust our messaging and campaigns accordingly. This, however, is really hard to do effectively without the right tools.

 

Raising Product Awareness but Not Driving Conversions

When I joined Bonusly three years ago, we were laser-focused on content marketing. Our output was primarily educational material and resources that explained how recognition and rewards programs boost employee engagement and solidify company cultures. It was a great strategy; we built awareness and trust that has served us well and had long-lasting positive impacts.

We then expanded our marketing foundation to better understand our audience, find the right ways to communicate the value of Bonusly, and ensure that our site was set up to engage and capture leads. From there, we worked to optimize our funnel, engaging those leads and priming them to have conversations with our sales teams. We made huge strides in these areas, but we still weren’t converting as much of our traffic to leads as we knew we could.

As the marketing team worked to optimize our funnel, we wanted our website to both drive more engagement and help us learn what was working and what wasn’t in terms of messaging. To do this, we started running A/B tests using Google Optimize.

Without data, it’s hard to make the case to invest more in marketing activities.

Our marketing team is very iterative and we learn fast. Testing with Google Optimize was too slow for what we needed. It requires traffic volume to generate meaningful insights, and we didn’t have enough site visitors to gather the results we wanted in a short time period. Rather than Google Optimize providing the data we needed to move forward, it held us back.

We wanted to iterate and try out more ideas, but it was hard to make our way through them and know what was making an impact on our bottom line. I started to look for tools that could help tie our marketing efforts to our business goals and pave the way for increased advertising spend and continued investment in the right marketing activities.

 

Making the Most of Machine Learning

I first heard about Intellimize on an online forum. Intellimize is an intelligent website optimization platform that automatically optimizes the user journey to drive web conversions. That sounds great, but what really drew me to the platform was how that optimization happens: machine learning.

People often use machine learning to deal with vast quantities of data. Machines can be taught to comb through and categorize data much faster than people. This means that meaningful insights can be realized much sooner.

But you can also go in the opposite direction and use machine learning to glean actionable data from very little information. Intellimize can determine the most effective marketing strategies over a given period, even if there are no statistical winners. It automatically makes adjustments and improves conversions by redirecting traffic to areas that are performing well without waiting for the conclusive results of an A/B trial.

This was key. We saw how Intellimize could support our iterative approach to marketing, help us implement new strategies, and justify additional marketing spend.

 

Desired Actions and Fast Results

We began working with Intellimize in December 2019. As a first step, their campaign optimization team asked us to put a dollar value on our two most desired actions: demo requests and trial signups.

It can take several years for A/B testing to achieve what machine learning can achieve in months.

We pushed people toward demos because they have a higher business value, opening the door to conversations with our sales team. Trial signups are also valuable to us, as these leads get to experience our product and get a sense for how it can help their company. Intellimize helped us set up variations and rate tests on different website pages so the platform could learn to optimize for both demos and trials in the right situations.

It didn’t take long to see results. We generated 67% more product demo requests from our homepage in our first three months with Intellimize, and tested 85 new ideas in just under four months. It would have taken decades of A/B testing to achieve these results.

 

Tweaking Layouts and Testing Hypotheses

Once we got the ball rolling, we started to play around with various elements of our website. We began by changing headlines and buttons on our homepage. We then tweaked the layout to test several hypotheses. For example, we wanted to measure the impact of social proof on demo requests, so we altered the placement of testimonials on our homepage.

In early 2020, we engaged in a fruitful collaboration with our design team to adjust imagery and white space in various parts of our site. We tested complex images versus simple ones and condensed information versus more white space. At the beginning of 2020, our site featured a photograph in the background of the hero, overlaid with a color gradient and text. To simplify the visuals, our design team eliminated the background image and lightened the gradient. It worked. We saw a spike in conversions but continued to serve both versions of the homepage to observe the ongoing results.

By April 2020, we noticed that the simplified homepage was no longer generating more conversions. By then, COVID lockdowns were in full swing, and we surmised that visitors who were cut off from family, friends, and coworkers were drawn to pictures of other people. We confirmed this hypothesis by adding background images to other pages on our site and comparing them to versions with the simplified gradient. Sure enough, Intellimize showed that people engaged more and moved further along their customer journey when they saw faces in the background.

 

A Constant Stream of New Insights

At Bonusly, we never stop learning, and Intellimize provides our marketing team with a constant stream of new insights we can share with other teams. Every month, the marketing team meets to discuss themes that currently resonate with our audience. We look at Intellimize data and share it with other teams to inform messaging across the company. Among other things, we help our sales team structure conversations with prospects and suggest new blog topics to our content marketing team.

We also share Intellimize learnings that can impact other marketing activities. For example, we adapted the learning that visitors are drawn to pictures of people, and we built display ads around photographs instead of illustrations. It’s just one example of how we can transfer what we learned in one area to inform new marketing activities and quickly adapt to our current and potential customers’ needs.

While we’ve generated many insights from Intellimize, we also bring learnings from other parts of the business into Intellimize tests. In March, April, and May of 2020, our remote work blog posts resonated most with visitors, so we incorporated that theme into as much of our messaging as possible. As the pandemic wore on, however, people’s interest evolved into other topics. Instead, they began to ask our sales reps about ways to maintain employee motivation and morale. We ran some tests with Intellimize to confirm that we’d found our next hot topic.

 

A Marketing Department Transformed

We’re a small but mighty marketing team. We have a lot to juggle, and need to move faster than prolonged A/B testing allows. We also don’t have the internal resources to code website variations. Now, we don’t have to worry—we leave the heavy lifting to the team at Intellimize. We rely on their analytic tools and ongoing support to drive insights that have optimized buyers’ paths and lifted website conversions.

Intellimize changed the game for Bonusly’s marketing team. We’ve had great results over the past year, and there’s so much more to come. In Intellimize, we found a trusted partner who understands what’s important to Bonusly and keeps coming up with ideas to help us reach our marketing goals.

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Video: How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Machine Learning-based Website Optimization

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic. Learn how Sumo Logic transitioned from A/B testing to a machine learning-based approach to website optimization with Intellimize, where they effectively tested 258 variations at once and automatically created over 1 billion page versions. As a result, the Marketing team drove amazing lift in free trial conversions.

 

And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you! 

Webinar: More Conversions, in Less Time: How Sumo Logic Built an Effective CRO Strategy from Scratch

Conversion rate optimization. Website testing.

As marketers, we know these offer tremendous value, but where do you start? What do you test first? Which page do you optimize first? Where’s the biggest opportunity to make a quick impact on your metrics?

When Sam Molmud, Director of Web Strategy at Sumo Logic, joined the organization in 2019, he was tasked with building a website testing and CRO strategy from the ground up. From running A/B tests to ultimately finding success with machine learning-based website optimization with Intellimize, Sam has turned the Sumo Logic website into a lead gen machine and accumulated numerous learnings along the way.

Sam has been there, done that, and he’s ready to share his knowledge to empower other marketers.

In this webinar, Sam speaks about his journey, where he successfully ran 10 years worth of tests in just 6 months.

Listen in and learn:

  • [4:56] The challenges he experienced with A/B testing that have been solved by machine learning-driven website optimization with Intellimize
  • [8:45] How Sam built a CRO strategy from scratch, including pulling together resources, establishing benchmarks, and setting goals
  • [17:57] 6+ website testing ideas that are working right now, that are enabling everything from decreased drop-offs on the home page to increased conversions from paid ad traffic
  • [35:54] Find out the overall incredible lift % that Sumo Logic achieved from working with Intellimize

Panelists include:

  • Sam Molmud, Director, Web Strategy & Operations, Sumo Logic
  • Guy Yalif, CEO, Intellimize

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Video: How Intellimize Helps Dermalogica Grow Its Online Business Across 6 Global Markets

Video: How Intellimize Helps Dermalogica Grow Its Online Business Across 6 Global Markets

Watch this video with Dermalogica CEO Aurelian Lis to learn how Intellimize helps the global ecommerce brand rapidly optimize their website & boost revenue.
Dermalogica CEO Aurelian Lis shares how his team has leveraged Intellimize to test over 450 variations on their website, increase revenue, and grow their business across 6 global markets. Want to see how your organization can benefit from the power of Intellimize? Simply request a demo.

Video: How Drift used Intellimize to get 322% more qualified sales leads

Sara Pion shares her experience as a growth marketer at Drift, a fast-growing company that makes a chat software and conversation marketing platform used by over 150,000 companies around the world. Sara was faced with many of the same stumbling blocks that many growth marketers struggle with, including:

  • The never-ending pressure to deliver more signups on Drift’s website and more leads to a hungry sales team.
  • Sara knew she wanted to test ideas and optimize Drift’s website to cater to these needs, but was faced with continual backlogs with their design and web development teams.
  • Sara’s team didn’t have the ability to run tests on their own with their content management system.

Drift had to find a solution that allowed them to experiment with website optimization ideas quickly and easily without bogging down their internal teams.
Enter Intellimize. By using our predictive personalization platform, Sara was able to:

  • Drive more leads
  • Drive higher quality leads
  • Drive cross-channel learnings

In two quarters, Drift’s team was able to test what they called “big swings” for one of their most important pages, tried out 25,000 different variations of the page, and ended up seeing a 322% improvement. Drift was also able to drive more high-quality leads since they ran different experiences for their lead channels, and were able to set the right website optimization goals for the right people visiting their website in the moment.
To see more about Sara’s experience with using the Intellimize platform, check out the video above.
Want to see how your organization can benefit from predictive personalization? Simply click on the “Request Demo” button on our website.

Webinar: AI that really works: How Drift drove 322% more leads to sales with predictive personalization

Modern B2B marketers are under never ending pressure to deliver more leads to Sales. Sara Pion, Growth Marketer at Drift, will share actionable examples on how they personalized their website using AI-powered predictive personalization to drive 322% more leads to Sales, 82% higher quality leads, and generate cross channel learnings – in less time and with less work than before, making for a better “day in the life” of any B2B marketer!

Check out the webinar below and learn:

  • How to make AI and predictive personalization tangible for growth and demand gen marketers
  • Nitty gritty details on Drift’s digital marketing campaign strategy, set-up, and results
  • How Drift drove nearly $1 million of incremental revenue from 1 landing page
  • Ideas for testing and implementing personalization on your site

 

We’d love to explore these and other personalization ideas for your website. Simply click the “Request Demo” button on our site to get in touch with our team!

Webinar: Growth and AI at Looker: How Looker delivered 44% more qualified downstream leads with AI and web optimization

Shilpa Narwade - Head of Global Demand Generation, Looker

Webinar: Learn how B2B SaaS company Looker uses AI to automatically personalize the website experience for each individual visitor, resulting in a strong funnel of high-quality, sales-ready leads

 

In this webinar, Guy Yalif, Co-Founder & CEO of Intellimize, and Shilpa Narwade, Director of Digital Marketing at Looker, share how Looker has leveraged AI to automate a seamless customer journey across its website that has fueled the funnel and delighted its Sales team, driving 44% more qualified downstream leads YoY.

Watch now and learn:

  • How to practically use AI to drive lead growth
  • How to optimize your website for driving high-quality, sales-ready leads
  • Why the speed of your testing & learning process on your website is directly related to the health of your funnel
  • 3 ways Looker has personalized its website that have produced real results

 

Webinar: How Drift doubled its homepage conversion rate via personalization

Webinar: Drift improved conversion rates by 265% on its homepage by personalizing its onboarding experience using lead scoring data. 

Drift is the leading conversational marketing platform that is changing the way companies interact and communicate with their prospects and customers. The growth team at Drift has more than doubled conversion rates on its homepage generating more meetings and account sign ups.

As part of its commitment to its customers’ experience, Drift uses Intellimize to personalize its onboarding experience for each prospective customer based on a lead score from MadKudu. Drift has created content and tools to enable prospects with lower lead scores to onboard themselves efficiently and quickly. This allows the company to focus its sales team’s time on prospects with the highest lead scores. In this webinar, Sara Pion, Growth Marketing Specialist for Drift, describes their approach with examples, results, and lessons learned.

Webinar Transcript:

Introduction

First things first. Hi, I’m Sara. My current title is Growth Marketing Specialist at Drift. And I was previously a Conversational Marketing Specialist, and before that I was a Customer Advocate. So I’ve been at Drift for about a year and nine months, and I’ve been working on the growth team since late August of 2018. So I’ve been on the team for a few months and we focus on touchless activation, which includes free user signups and activation, as well as demand gen, and we own our own lead segments. I work on both teams, but today I’m talking about how we approach onboarding for our free users.

Today I’ll show you how we use lead scoring to create different onboarding experiences for our free signups. So before someone even signs up for Drift, their onboarding starts when they come onto our website. We already want to create a custom experience for those people. We create website variations based on MadKudu score. We leverage MadKudu and Intellimize as two different tools to help us perform these fun experiments.

The Technology Drift Uses

MadKudu is a lead scoring tool that leverages AI and customer data to score your leads in a dynamic and ever-changing way based on their firmographic information, but also their behavior inside your application and on your website to really help you and your sales reps understand how “good” your leads are.

Intellimize is a platform that allows you to create website variations and target them based on a lot of different criteria. We use Clearbit to help us understand the visitor’s company and then we target based on MadKudu score. We create a lot of different website variations for the different kinds of traffic that we have coming onto our website. So, we have created a bunch of Intellimize variations on three super high converting pages on our website, to kind of help leverage the pages where we want people to sign up versus chat with us.

Personalization Examples

On the right, you’ll see our Simple Ass Homepage variation versus the control which is on the left. On our homepage we really want our bad leads to create a free account first. We want to create a more touchless experience and have them go right on forward with creating a free account. With our good leads, we want to leverage a conversation before we push to a free account. And the reason why we do that is because for us, meetings booked generally helps with higher MRR than a free account converting to a paid account. So, for good leads, we try and leverage meetings, for bad leads we try and leverage free sign ups almost immediately. And the Simple Ass Homepage has a 1.79 conversion rate, versus the control which converts at a 0.49 conversion rate. So we’re actually doing better at getting the people that we want to sign up to sign up with this variation.

We also leverage headline changes to give people a little bit more information on what they’re actually signing up for and what Drift can actually do for them, so we want to give them a little bit more information on why they should sign up for Drift and add a little bit of social proof in there. So 150,000-plus businesses are using Drift to connect with their customers now. See how Drift tryout works on your site right now. And we also like to play around with the hero image and the rolling logos that we show, to see if we can try and drive some more signups and some more signups from that social proof.

So, we then have our powered by page, and the way that you get to drift.com/powered-by is through our widget referral. We have done a lot of work on creating viral loops through the Drift branding that shows on our chat widget, and when you click on that chat, powered by Drift hyperlink, you actually come to our powered by page. And about 18% of our signups happen on our powered by page, so we’re driving a lot of freemium traffic to the power by page that then drives freemium signups. It’s a fun little viral loop that we’ve worked really hard on in 2018 for sure. These powered by variations convert way higher than the control, and we think the reason why is the control is a super long form page, really text heavy, and it talks a lot about what conversational marketing is. Versus these power by variations, which are a single split screen, there’s nothing below the fold. We do a product highlight, so we’ll highlight our bot or our meetings tool or our Drift profiles image or a tool, or we’ll do a social proof.

We’ll highlight a customer that’s having a lot of success using Drift. And we also leverage the website that they came from. Do you want the experience you just saw on Drift.com on your own site? Get started with drift. It’s totally free. Create a free account now. So we kind of give them enough information and give them enough leverage to then feel the need to create a free account. And these perform very well.

And then we have our pricing page, which obviously has a higher converting page as well. This is our top variation right now. It’s actually being shown to about 80% of our traffic versus the control, which is sent to about 20% of the traffic. And the reason why that’s happening versus a 50/50 is Intellimize actually does a Bayesian split. So instead of just continuing to send traffic to 50% of your variations versus the other, once your variation starts outperforming the control, that will be shown to more and more traffic to try and drive more conversions. So if you go to drift.com/pricing chances are you will see this variation and not the control, which is what we want because it converts at a 7% for signups against 3.46% of traffic that signs up on the control. I didn’t even put the control image on this page. It’s honestly not very pretty. This one is definitely better and we’re really excited to see that it does also aid in conversions.

Making Intent Part of Onboarding

So awesome. High five. Someone signed up for a free account, now what do we do? So we make intent part of onboarding. This is so that we can ask them what they’re interested in using Drift for so that we can create a more custom experience along the way. So this is the final step of the onboarding process before you install Drift. And we really wanted to know if people were looking at these, checking all that apply, or if they were just checking random ones.

We tested it and we switched around the order of things and we saw that people were actually looking at the options and checking all that did apply. We found that the top two reasons people were signing up for our free plan was talk to leads and live chat for support, which is perfect. That’s what we’re made for. We’re super excited. We were very interested to see that chat bots was lower down in the … Like number three as part of the intent rather than number one or number two, which makes sense because our free plan is just live chat, it doesn’t include bots. So it kind of helped with some of the inferences we were making and it helped solidify those.

Another good example of a company that asks for intent when they’re onboarding is Amplitude. So I was invited to our Amplitude account this week, and right after I was done filling out my personal information, it asked me what team I worked on. So I said that I worked on our product team because technically our growth team falls under product, and the next page was specifically tailored to what I put in that previous step. So product managers love Amplitude for these three reasons, time for you to get started, just like them. So I wanted to highlight another good example of just how people are really easily asking for intent, and immediately customizing the onboarding experience. So shout out Amplitude. Big fan of your product.

The Onboarding Process

So someone signed up, they’ve installed Drift, or they may not have installed Drift, but now the onboarding starts. So they are dropped into the product and this is when we start sending them nurture emails. The first section here is what we will send to people if they have not installed Drift yet. So, from days one until 30, if they haven’t installed Drift, we send them a nurturing email every couple of days to kind of bump, let them know what they’re missing out on when they don’t have Drift installed on their site. But the fact that they can get those things, all they have to do is install.

If someone does install Drift, they’re then enrolled in our activation sequence, which again goes from day one until day 30. And our goal here is really to activate Drift. So get fully onboarded, fully understand the product, to get your calendar connected, integrate your help center, all of that fun stuff that really helps show the value of Drift. And we also want them to start a conversation with our support team, because we know if they’re asking questions about how to use the product, they’re going to be a little bit more into using Drift versus someone who doesn’t have any questions about using Drift. We’ll be a little bit more worried. We want them to activate, we want them to have questions so we can get them deeper into the product.

And that’s what we send bad leads. We are really trying to help them help themselves. So we want them to onboard themselves, we want them to install themselves, we want them to understand and find parts of Drift that they wouldn’t have found otherwise, and then ask questions to us later. With good leads, we send them an email sequence from day one until day 30, where we want them to actually talk to our team. So instead of showing them how to activate Drift and how to use Drift, we leverage the intent data that they’ve given us and tell them how they can level that up if they’re on our higher paid plans.

And the CTA for all of that is to talk to our team. Let’s talk about this. Let’s talk about your strategy. What CRM are you using? Let’s chat. So that goes from day one until day 30. If they go all the way through and they don’t talk to us, we’ll enroll them in another email sequence that’s similar to the activation sequence, but the final CTA at the end of these is still to chat with our team to learn more about how they can leverage Drift. So the clear CTA for good leads is to talk to us, and the clear CTA for bad leads is to help us help you, and help you become more successful by activating yourself.

So people have gotten our emails, they’re onboarding themselves onto Drift. I wanted to highlight some successes that we’ve seen with these sort of experiences. We have this onboarding path for non-ICP customers. ICP is ideal customer profiles, so these are people who aren’t necessarily the perfect fit for Drift. We don’t want them to not sign up, we just want them to be more successful without us having to handhold them the whole time. This flow chart is a little bit scary to look at, so I broke down basically what we do.

We have automated onboarding sequences for these non-ideal customers, and we look at how long they’ve been using Drift, are they currently live? Do they currently have a playbook running? Or do they need some pushes? Do they need a little bit of extra oomph to really help them go live? We have pre-recorded on demand webinars for these leads to tune into. We have office hours held by dedicated Customer Success Managers that focus solely on this touchless segment. And we have Async reviews of instances before customers go live, so that they can get an inside view into how they’re doing without having to schedule a call with our Customer Success Managers, they just get it directly sent to their inbox and they can watch it whenever they’re free. It helps our Customer Success Managers dedicated to those people to kind of do more Async reviews, and it helps enable our customers so that they can help themselves on their own time.

Results

So what are the results from this specific onboarding experience? In 2018 we had 62 total office hour sessions. We had 531 accounts fully onboarded automatically. We had 700 total webinar registrants for those on demand webinars. And the biggest point here is that we reduced the average time to go live from 54 days to 14 days. So people were getting the answers that they needed faster and on their own time, and then they were able to understand the product better for themselves, without anyone hopping on a call and walking them through it, which was a huge, huge win.

Lessons Learned

But nobody’s onboarding experiences are perfect. And we definitely learned a lot of lessons while experimenting with our onboarding experience. So I wanted to highlight two failures that we had that did not perform well, even though we really wanted them to. So the first was our ICP Fork. So if a good lead signed up for Drift, they were an ideal customer fit. We wanted them immediately to book a meeting rather than go through the rest of the onboarding flow. So we had this split screen go for people before onboarding even started. So we just wanted them to book a meeting immediately. But unfortunately it just didn’t work. And the reason why we think it didn’t work is because they didn’t understand that they could interact with the bot on the right.

The bottom on the right is actually a conversational landing page, which is a Drift product that you can embed as an iframe into a web page. But it’s a relatively new product, people don’t really know about it when they’re signing up. And it wasn’t obvious that we wanted them to interact with it, so people would just skip this step. So it booked almost no meetings. It was such a failure. And our sales team was so excited about it, and unfortunately it just didn’t work.

Another thing that we did was we leveraged that MadKudu lead scoring and we only sent this bot free trial to our bad leads, so Madkudu lead score is bad. And it was positioned as a surprise, like congrats, you’ve been selected to have a bot free trial. You can have it for this amount of time and I’ll flip the switch for you and you can do it all by herself. People were definitely interested, but people who are a bad fit for us are a bad fit for reason, and unfortunately we didn’t give them the bot free trial for long enough for them to actually see results and want to upgrade.

This also was an experiment that we didn’t tell enough of our sales reps about and our sales directors about, where people were coming into chat and our sales reps had no idea why this free account had a bot. So it led to an internal friction, so we definitely learned about how to communicate with our team better about experiments that we were running and also understand what parts of the product will show our customers success no matter the website traffic that they have. So this was definitely another good learning experience of what does not work for our free users who are not a great fit.

As I wrap up, I just want to leave you with this message. No product qualified lead is exactly the same, so their onboarding experience should reflect that. We really want to tailor our customer experiences to how they’ll work with us, and so we make sure that they’re onboarding experiences are almost entirely custom made for them.

 

Want more ideas on how to personalize your website? We’ve seen what works and what doesn’t work across various industries. Simply click the “Request Demo” button on our website.

Video: How Perkville drove 13% improvement in loyalty program registrations

3 Questions Video Blog Series: Sunil Saha, Perkville

We had an opportunity to sit down recently with Sunil Saha, Chief Executive Officer at PerkvilleHe shared that using predictive personalization enabled them to drive a 13% lift in new loyalty program registrations. 

The team at Perkville initially focused on two flows: customer referrals and loyalty program registrations.  He noted that at first he was skeptical they would see results given their relatively small traffic and was excited to see a 13% lift in registrations and a 70% lift in customer referrals. His advice for other marketers is to use predictive personalization to test more ideas.  For example, he notes, personalizations related to device type and geography can help drive results. “There’s probably a lot you’re not testing today. There’s a lot of value you can get from using technology like this.”