Webinar: How Durex Drove 31% More Conversions and 10x ROI with Intelligent Website Optimization

372 variations tested. 1 billion page versions automatically created. Decades of time saved. 31% lift in conversions. 10x ROI.

This is reality for the team running website optimization at Durex.

Early this year, Reckitt Benckiser’s Durex transitioned from A/B testing to intelligent website optimization, and has experienced better results, faster results, and less work ever since.

Join Amy Vetter, CX Manager Europe at Reckitt Benckiser, and Guy Yalif, CEO of Intellimize, as they discuss how leveraging intelligent website optimization has helped Durex accelerate testing and 1:1 personalization at scale, and increase conversions site-wide as a result.

Listen in to hear:

  • [6:30] The 3 ways that Durex shifted its website optimization strategy to achieve an overall 31% lift
  • [15:06] How Durex converted 48% more of its paid ad traffic
  • [18:07] How Durex drove 43% more home page click-throughs
  • [19:53] How Durex boosted blog page conversions by 41%
  • [29:47] How Scholl’s increased cart checkouts (revenue!) by 12%
  • [32:47] How machine learning can test an unlimited number of ideas and personalize your site for each visitor
  • [37:27] Details of how the Reckitt Benckiser team worked with Intellimize to achieve 10x ROI

Panelists include:

  • Amy Vetter, CX Manager Europe, Reckitt Benckiser
  • Guy Yalif, CEO, Intellimize

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more visitors at each stage in the funnel across your website, request a demo here. We look forward to chatting with you!

Webinar: How to Drive More Pipeline in 2021 with ABM

Account-Based Marketing (ABM Strategy)

Every B2B marketer knows they should be doing something when it comes to ABM. And with these “unprecedented times” still upon us, there’s no saying when we’ll be able to resume in-person ABM activities.

That said, the pressure is on to ensure your digital channels are working for you to drive enough pipeline to meet your goals. Finding repeatability in these channels and increasing their output over time is paramount.

Our panel walks through setting up a digital ABM strategy that spans intent data, ads, and website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.

Listen in for insights on:

  • [1:30-6:40] What ABM is/isn’t
  • [9:13-18:04] Thinking through curating your ABM target account list, beyond just firmographics
  • [18:04-28:23] Taking action on buyer intent signals from ABM accounts
  • [28:24-38:35] Increasing your chances of converting ABM prospects when they come to your website
  • [42:45-46:34] Measuring ABM program effectiveness

Panelists include:

  • Sesame Mish, Growth Marketing Director at Intellimize
  • Jesse Rowe, Head of Growth at G2
  • Mark Huber, Director of Growth at Metadata

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help drive more of your ABM accounts to convert into hand-raisers and demo requests through your website, request a demo here. We look forward to chatting with you!

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020 Growth Marketing Trends

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

 

A lot of marketing channels have disappeared in 2020, but your website isn’t one of them. Your website is here to stay.

But many marketers still aren’t optimizing their site to engage and convert more visitors and fill their pipeline. Does this sound like you? Perhaps you work really hard to drive traffic to your site, but then not hard enough on converting visitors once they get there. Let’s fix that.

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer’s path through their site, and how they’re getting their CAC down as a result.

The panel includes:

  • Guillaume Cabane, CEO, Growth Ex Machina
  • Chris Newton, VP Marketing, Intellimize
  • Martin Gontovnikas, SVP Marketing & Growth, Auth0
  • Darius Contractor, Head of Growth, Airtable

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel, request a demo here. We look forward to chatting with you!