The website is a key channel for lead generation. The challenge is moving more high quality traffic through to conversion.

In this webinar, Pete Hanley and Rodolfo Yiu share the Okta team’s successful transition from traditional A/B testing to Continuous Conversion with Intellimize. This enabled their team to quickly launch new optimizations, see results immediately, and ultimately accelerate free trial conversions and leads to boost their demand gen efforts.

Listen in and learn:

• How Okta has used Intellimize’s Continuous Conversion platform to turn their website into a lead gen machine
• How Okta resolved 2 key issues: form completion and home page drop-off
• 4 successful website tests from Okta to inspire your own testing

Panelists include:

• Pete Hanley, Digital Marketing Manager, Okta
• Rodolfo Yiu, Sr Manager, Digital Marketing & Acquisition, Okta
• Guy Yalif, CEO, Intellimize

Enjoy!

And if you’re interested in learning about how Intellimize can rapidly accelerate and help you scale lead generation through your website, then request a demo here. We look forward to chatting with you!

Five marketing leaders divulge how they’re leveraging AI in their organizations to maximize the ROI of their marketing efforts. Learn how they’re reaping all the reward, without manual work and without losing the human touch.

Topics include:

• Specific examples and use cases of how they’re using and benefiting from AI
• The impact AI has on their marketing pipeline and budget
• Challenges faced when they implemented AI, and how they overcame them

Panelists include:

• Chris Newton, VP Marketing & Business Development, Intellimize
• Mark Kilens, VP Content & Community, Drift
• Randi Barshack, CMO, RollWorks
• Dan Ng, EVP Innovation, PathFactory
• Lucas Welch, VP Corporate Marketing, Highspot

Hear their best advice in this no nonsense, rapid-fire format. Enjoy the discussion!

And if you’re interested in learning about how Intellimize puts AI and machine learning in your hands to rapidly increase your volume of website conversions, then request a demo here. We look forward to chatting with you!

Website testing is critical for driving business results.

But there’s no foolproof method that works on every site. And even when an idea “works”, its effectiveness will inevitably change over time as visitors and their behaviors change too.

Hence, CRO professionals and marketers must continually test, and have lots of ideas ready to try.

In this webinar, two website experimentation experts, Guy Yalif, CEO of Intellimize, and Ben Labay, Managing Director of Speero (formerly CXL Agency), share several ideas for you to test on your site, to help you improve the visitor experience and drive the metrics that matter most to you.

Listen in and learn testing ideas for:

• Driving more form fills on your landing pages
• Personalizing the home page experience
• Driving better results from your CTAs
• Getting your messaging tone & copy to work for you
• And much more!

If you want to get started with website testing or personalization, or you’re already running experiments but need more inspiration, then this is the webinar for you.

Panelists include:

• Guy Yalif, CEO, Intellimize
• Ben Labay, Managing Director, Speero

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you test a virtually unlimited number of ideas and variations of those ideas on your website at the same time, then request a demo here. We look forward to chatting with you!

B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs. 

Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen time and time again that optimizing website experiences can drive incredible revenue growth. 

Listen in to Guy Yalif, CEO of Intellimize, and our guest speaker, Forrester Principal Analyst, John Arnold, as they discuss:

• [1:35] Key digital advertising trends in 2021
• [15:55] How to approach ABM digital strategy
• [19:50] Engaging the buyer from ads to web
• [31:17] Using machine learning web optimization to drive more leads (example)

Panelists include:

• Guy Yalif, CEO, Intellimize
• John Arnold, Principal Analyst, Forrester

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you convert more of your paid traffic through your website and landing pages into new leads for your Sales team, then request a demo here. We look forward to chatting with you!

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization, but it’s not driving the results you had hoped for.

Let’s change that.

In this webinar, two personalization experts, Guy Yalif, CEO of Intellimize, and Francis Brero, Co-Founder & CRO of MadKudu, discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue.

Listen in and learn:

• [2:35] 3 approaches to website personalization for you to consider (machine learning takes the cake!)

• [24:15] Types of personalization – from structural, to messaging, to journey personalization (mix ‘n match these for best results!)

• [38:19] 5 inspiring website personalization ideas for you to try on your own site

Panelists include:

• Guy Yalif, CEO, Intellimize
• Francis Brero, Co-Founder & CRO, MadKudu

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more leads through your website with machine learning-based website personalization, request a demo here. We look forward to chatting with you!

Every B2B marketer knows they should be doing something when it comes to ABM. And with these “unprecedented times” still upon us, there’s no saying when we’ll be able to resume in-person ABM activities.

That said, the pressure is on to ensure your digital channels are working for you to drive enough pipeline to meet your goals. Finding repeatability in these channels and increasing their output over time is paramount.

Our panel walks through setting up a digital ABM strategy that spans intent data, ads, and website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.

Listen in for insights on:

• [1:30-6:40] What ABM is/isn’t
• [9:13-18:04] Thinking through curating your ABM target account list, beyond just firmographics
• [18:04-28:23] Taking action on buyer intent signals from ABM accounts
• [28:24-38:35] Increasing your chances of converting ABM prospects when they come to your website
• [42:45-46:34] Measuring ABM program effectiveness

Panelists include:

• Sesame Mish, Growth Marketing Director at Intellimize
• Jesse Rowe, Head of Growth at G2
• Mark Huber, Director of Growth at Metadata

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help drive more of your ABM accounts to convert into hand-raisers and demo requests through your website, request a demo here. We look forward to chatting with you!