Webinar: How Okta Drove 1,500 Website Leads and 10% More Free Trials in 90 Days

The website is a key channel for lead generation. The challenge is moving more high quality traffic through to conversion.

In this webinar, Pete Hanley and Rodolfo Yiu share the Okta team’s successful transition from traditional A/B testing to Continuous Conversion with Intellimize. This enabled their team to quickly launch new optimizations, see results immediately, and ultimately accelerate free trial conversions and leads to boost their demand gen efforts.

Listen in and learn:

  • How Okta has used Intellimize’s Continuous Conversion platform to turn their website into a lead gen machine
  • How Okta resolved 2 key issues: form completion and home page drop-off
  • 4 successful website tests from Okta to inspire your own testing

Panelists include:

  • Pete Hanley, Digital Marketing Manager, Okta
  • Rodolfo Yiu, Sr Manager, Digital Marketing & Acquisition, Okta
  • Guy Yalif, CEO, Intellimize

 

Enjoy!

And if you’re interested in learning about how Intellimize can rapidly accelerate and help you scale lead generation through your website, then request a demo here. We look forward to chatting with you!

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Webinar: AI for Marketing: What It Is, Why You Need It & What You’ll Lose Without It

Artificial Intelligence in Marketing

Five marketing leaders divulge how they’re leveraging AI in their organizations to maximize the ROI of their marketing efforts. Learn how they’re reaping all the reward, without manual work and without losing the human touch.

Topics include:

  • Specific examples and use cases of how they’re using and benefiting from AI
  • The impact AI has on their marketing pipeline and budget
  • Challenges faced when they implemented AI, and how they overcame them

Panelists include:

  • Chris Newton, VP Marketing & Business Development, Intellimize
  • Mark Kilens, VP Content & Community, Drift
  • Randi Barshack, CMO, RollWorks
  • Dan Ng, EVP Innovation, PathFactory
  • Lucas Welch, VP Corporate Marketing, Highspot

Hear their best advice in this no nonsense, rapid-fire format. Enjoy the discussion!

And if you’re interested in learning about how Intellimize puts AI and machine learning in your hands to rapidly increase your volume of website conversions, then request a demo here. We look forward to chatting with you!

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Webinar: How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Landing Page Personalization

For Snowflake, ABM as a strategy is a no-brainer. But if ABM is inherently about personalizing to each account, what is the best way to automate and scale this online?

Breanna Gaul from Snowflake’s ABM team found the solution in Intellimize.

As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.

Discussion points:

  • [8:04] “One-to-one” and “one-to-many” ABM
  • [14:05] Examples of landing page personalization
  • [22:48] Full-funnel ABM strategy
  • [27:50] Personalization ideas to try

Panelists include:

  • Breanna Gaul, Manager of ABM, Snowflake
  • Guy Yalif, CEO, Intellimize

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you increase the number of ABM target accounts that you’re converting through your website or landing pages, then request a demo here. We look forward to chatting with you!

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

The Big Website Optimization Ideas Webinar!

Intelligent Website Optimization

 

Website testing is critical for driving business results.

But there’s no foolproof method that works on every site. And even when an idea “works”, its effectiveness will inevitably change over time as visitors and their behaviors change too.

Hence, CRO professionals and marketers must continually test, and have lots of ideas ready to try.

In this webinar, two website experimentation experts, Guy Yalif, CEO of Intellimize, and Ben Labay, Managing Director of Speero (formerly CXL Agency), share several ideas for you to test on your site, to help you improve the visitor experience and drive the metrics that matter most to you.

Listen in and learn testing ideas for:

  • Driving more form fills on your landing pages
  • Personalizing the home page experience
  • Driving better results from your CTAs
  • Getting your messaging tone & copy to work for you
  • And much more!

If you want to get started with website testing or personalization, or you’re already running experiments but need more inspiration, then this is the webinar for you.

 

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • Ben Labay, Managing Director, Speero

 

Enjoy the discussion!

 

And if you’re interested in learning about how Intellimize can help you test a virtually unlimited number of ideas and variations of those ideas on your website at the same time, then request a demo here. We look forward to chatting with you!

Webinar: Drive Higher ROI on Digital Advertising with Optimized Web Experiences

Machine learning web optimization

B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs. 

Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen time and time again that optimizing website experiences can drive incredible revenue growth. 

Listen in to Guy Yalif, CEO of Intellimize, and our guest speaker, Forrester Principal Analyst, John Arnold, as they discuss:

  • [1:35] Key digital advertising trends in 2021
  • [15:55] How to approach ABM digital strategy
  • [19:50] Engaging the buyer from ads to web
  • [31:17] Using machine learning web optimization to drive more leads (example)

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • John Arnold, Principal Analyst, Forrester

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you convert more of your paid traffic through your website and landing pages into new leads for your Sales team, then request a demo here. We look forward to chatting with you!

Webinar: The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Website Personalization Services

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization, but it’s not driving the results you had hoped for.

Let’s change that.

In this webinar, two personalization experts, Guy Yalif, CEO of Intellimize, and Francis Brero, Co-Founder & CRO of MadKudu, discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue.

Listen in and learn:

  • [2:35] 3 approaches to website personalization for you to consider (machine learning takes the cake!)

  • [24:15] Types of personalization – from structural, to messaging, to journey personalization (mix ‘n match these for best results!)
  • [38:19] 5 inspiring website personalization ideas for you to try on your own site

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • Francis Brero, Co-Founder & CRO, MadKudu

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more leads through your website with machine learning-based website personalization, request a demo here. We look forward to chatting with you!

Webinar: More Conversions, in Less Time: How Sumo Logic Built an Effective CRO Strategy from Scratch

Conversion rate optimization. Website testing.

As marketers, we know these offer tremendous value, but where do you start? What do you test first? Which page do you optimize first? Where’s the biggest opportunity to make a quick impact on your metrics?

When Sam Molmud, Director of Web Strategy at Sumo Logic, joined the organization in 2019, he was tasked with building a website testing and CRO strategy from the ground up. From running A/B tests to ultimately finding success with machine learning-based website optimization with Intellimize, Sam has turned the Sumo Logic website into a lead gen machine and accumulated numerous learnings along the way.

Sam has been there, done that, and he’s ready to share his knowledge to empower other marketers.

In this webinar, Sam speaks about his journey, where he successfully ran 10 years worth of tests in just 6 months.

Listen in and learn:

  • [4:56] The challenges he experienced with A/B testing that have been solved by machine learning-driven website optimization with Intellimize
  • [8:45] How Sam built a CRO strategy from scratch, including pulling together resources, establishing benchmarks, and setting goals
  • [17:57] 6+ website testing ideas that are working right now, that are enabling everything from decreased drop-offs on the home page to increased conversions from paid ad traffic
  • [35:54] Find out the overall incredible lift % that Sumo Logic achieved from working with Intellimize

Panelists include:

  • Sam Molmud, Director, Web Strategy & Operations, Sumo Logic
  • Guy Yalif, CEO, Intellimize

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Webinar: How to Drive More Pipeline in 2021 with ABM

Every B2B marketer knows they should be doing something when it comes to ABM. And with these “unprecedented times” still upon us, there’s no saying when we’ll be able to resume in-person ABM activities.

That said, the pressure is on to ensure your digital channels are working for you to drive enough pipeline to meet your goals. Finding repeatability in these channels and increasing their output over time is paramount.

Our panel walks through setting up a digital ABM strategy that spans intent data, ads, and website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.

Listen in for insights on:

  • [1:30-6:40] What ABM is/isn’t
  • [9:13-18:04] Thinking through curating your ABM target account list, beyond just firmographics
  • [18:04-28:23] Taking action on buyer intent signals from ABM accounts
  • [28:24-38:35] Increasing your chances of converting ABM prospects when they come to your website
  • [42:45-46:34] Measuring ABM program effectiveness

Panelists include:

  • Sesame Mish, Growth Marketing Director at Intellimize
  • Jesse Rowe, Head of Growth at G2
  • Mark Huber, Director of Growth at Metadata

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help drive more of your ABM accounts to convert into hand-raisers and demo requests through your website, request a demo here. We look forward to chatting with you!

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020 Growth Marketing Trends

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

 

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer's path through their site, and how they’re getting their CAC down as a result.