Chain Store Age: 2019 is the ‘Year of the Customer’ in digital marketing

 

While customers have always been the focal point of marketing efforts, digital marketing teams now have more tools to help them connect with customers than ever before. For 2019, which has been called the “Year of the Customer” by Chain Store Age, Intellimize CEO Guy Yalif predicts that machine learning will automate more rote marketing tasks and free up marketing teams to take more creative approaches to persuade prospects to convert. See more of his and other executives’ digital marketing predictions by clicking on the link below.