About Us

Intellimize helps marketers drive conversions and revenue growth by personalizing websites to deliver the right experience to each visitor on any device.  We automate this using machine learning. Leading companies rely on Intellimize to deliver more revenue, faster, and with less work than traditional A/B testing or rules based personalization.

The company was founded in 2016 by an experienced ad tech marketer and two experienced machine learning leaders who had previously worked at Yahoo, Twitter, and BrightRoll.  Intellimize is headquartered in San Mateo, CA and backed by leading early stage investors including Homebrew, Hone Capital, Precursor Ventures, and Pear Ventures.

Marketers care more about results than theories or opinions.

Successful marketers experiment with many ideas to identify ways to improve.

Marketers are great at creating ideas. Computers are great at identifying the best experience for each customer.

Continuous predictive personalization always outperforms A/B tests and rules based personalization.

The ability to explore more ideas and deliver results faster is a significant strategic advantage.

Guy Yalif
CEO

Guy is the CEO and co-founder of Intellimize. Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave. Guy is a recognized marketing expert who has written for various industry publications and has spoken frequently at industry conferences internationally. Guy holds an MBA from Stanford’s Graduate School of Business and a BSE in Mechanical and Aerospace Engineering from Princeton University where his thesis was coding artificial intelligence for airplane design.

Jin Lim
CTO

Jin is the Chief Technology Officer and co-founder of Intellimize. Prior to Intellimize, Jin held various senior engineering positions at Yahoo, including most recently the VP of Engineering role where he led the Personalization Platform group responsible for building large-scale personalized recommendations across the Yahoo network. Prior to Yahoo, Jin co-founded and sold Blue Tiger Networks, a startup that specialized in peer-to-peer trading platform. Jin has a BA in Computer Science from Cambridge University.

Brian Webb
Chief Architect

Brian is the Chief Architect and co-founder of Intellimize. Prior to Intellimize, Brian was a senior principal architect at Yahoo where he was actively involved in building web-scale personalized content recommendation systems for some of the company’s core properties. Brian also founded Sportasy, a fantasy sports site which was acquired by Yahoo. Brian brings 20 years of experience designing and implementing large-scale systems that produce quantitatively better results by combining humans and intelligent systems. Brian did graduate studies in Computer Science at UC San Diego and has a BS in Mathematics from Cal Poly San Luis Obispo.

Office Location

Our office is located in downtown San Mateo, one block from the San Mateo Caltrain station. Ample parking is also available two blocks away at the Main Street garage on 2nd and Main.

500 Second Avenue, Suite A
San Mateo, CA 94401

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