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Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

by Bryan Law, VP Marketing at Tableau  As the world’s leading analytics platform, Tableau’s mission is to help people see and understand data. When I …

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Video: How Okta Used Intellimize to Scale Lead Gen and Drive 1,500 Website Leads in 90 Days

 In this 3-minute video, learn how Okta’s digital marketing team combined their creative ideas with Intellimize’s Continuous Conversion technology to scale their website lead …

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How Snowflake Works Smarter and Faster While Personalizing Our Customer Experience

by Hillary Carpio, Director of Account Based Marketing at Snowflake  Marketers do everything possible to understand their target audience, but the amount of data available …

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Landing Page Conversion Optimization

Video: How Snowflake’s ABM Team Used Intellimize to Boost Landing Page Conversions by 60%

 In this 2-minute video, learn how Hillary Carpio, Director of ABM at Snowflake, and her account-based marketing (ABM) team leveraged dynamic website personalization with …

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The Power of Insight: Optimizing Website Conversions at Bonusly with Continuous Machine Learning

by Elisse Lockhart, VP Marketing at Bonusly Online marketing is critical in the world of B2B SaaS. You need content that resonates with your target …

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Machine Learning-based Website Optimization

Video: How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

 Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic. Learn how Sumo Logic transitioned from A/B …

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How Drift Drove 322% More Leads to Sales and $1M Incremental Revenue from 1 Landing Page