We sat down recently with Meera Bhatia, Chief Product Officer at Stella & Dot. Meera shared some lessons for internet retailers using predictive personalization.
Her team used predictive personalization to increase shopping cart conversions by 52% and engagement with product pages by 400%. She notes that sometimes small changes can make a big difference and that it’s difficult to predict which ideas will work for various audiences. Her advice for other internet retailers is to move beyond traditional A/B testing methods and consider predictive personalization to accelerate testing and drive revenue lift faster.