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AI in retail: Testing & personalizing customer experiences for e-business growth

Mar 12, 2019

Webinar: Stella & Dot improved its website conversion rate by 52% by automatically personalizing its check-out page for each site visitor, using AI

AI can be a powerful tool for retailers to accelerate learning, personalize experiences, and drive incremental revenue. But tackling this tech space can be a daunting task for any retailer. Stella & Dot, the global social selling fashion and accessories brand, leverages strategic experimentation to dynamically personalize the journey for their stylists, hostesses, and shoppers on its mobile and desktop sites. With a test-and-learn philosophy, the brand has allowed analytics, increased revenue, and consumer engagement determine future strategy.

As a result, Stella & Dot has driven a 400% increase in website engagement and a 52% increase in shopping cart check-outs.