FullContact: Effective personalization across the buyer’s journey

Some marketers struggle with finding ways to interact with customers through every stage of the buyer’s journey. In this article from FullContact, Director of Lifecycle Marketing Megan Kratzman talks through the different stages of the buyer’s journey and how personalized communication can help marketers create more targeted messaging, and see more lift.
Click on the link below to see how AI tools like Intellimize fit into the buyer’s journey so that you can get more out of your website optimization and personalization efforts.