So. Many. Possibilities.
It’s time to let your marketing creativity shine! Here are a bunch of idea starters that you can combine to deliver a truly personalized experience.
There’s no limit to the personalization ideas we can try with Intellimize. We tested 85 new ideas in under 4 months, and generated 67% more product demos and trials.
Elisse Lockhart
VP Marketing, Bonusly
Web Copy & Layout
Personalize copy, images, layouts, CTAs, and more
There’s always more than one message to try, image to show, or layout to present. We can’t know which will drive lift with certainty, and “one-size-fits-all” answers leave money on the table. Let machine learning test your ideas simultaneously and find winning combinations for each individual in the moment.
Personalize headlines
Swap images
Show images that can boost conversion as they resonate with the individual.
Modify calls to action
Try new page layouts
Optimize page elements for different customers so they get what they need.
Shake up your standard forms
Break the monotony, or engage at a deeper level with visual forms.
Dynamic Content
Insert dynamic content that resonates
Grab a visitor’s attention when they see their own location, company name, or industry inserted in a headline or page copy. With a little more subtlety, you can swap in reviews, industry-specific case studies, logos, or quotes that offer a personal connection.
Recognize the visitor’s location
Using a personalized region, state, or city can increase site engagement.
Show industry-specific pages
With 3rd party data, the visitor’s industry can be determined to show headlines and copy that are right on target.
Update featured customers
Display customer logos within the visitor’s own market to communicate there’s a strong fit!
Swap case studies
Show the most relevant customer success stories to capture a prospect’s imagination.
Returning Visitors
Recognize returning visitors to show targeted content
With predictive personalization, marketers can serve up content based on what a returning visitor previously did on your site. If a visitor recently purchased, viewed, or abandoned items, you can make sure those items are highlighted for easy access.
Show buyers
stage-relevant content
Share ideal content as prospects move through the funnel toward a purchasing decision.
Remind about items left in cart
Highlight recently viewed items
Feature upsell opportunities
All customers should see the things they might need next!
Target Free Trial customers
A special offer might be just the thing that inspires a trial customer to make a commitment.
Check out more great ideas under the other tabs above!
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The Big Book of Website Optimization Ideas
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