As marketers learn which messages and experiences work better for different audiences, they can apply new insights to other marketing channels such as email, digital ads, direct mail, organic search, and social media.
The Intellimize dashboard’s filtering capabilities enable natural investigation into what’s working with different audiences. Slice results by any data Intellimize can see including traffic source, location, time of day/week, device, URL parameters, and/or any shared first- or third-party data.
Those who want to dig deeper in their own in-house analytics system can receive full visibility, down to the impression level, of every intelligent website optimization decision. No black box here!