Most B2B companies spend lots of money to drive traffic to landing pages that don’t convert enough leads.
Intelligent website optimization allows you to to offer a personalized experience, at scale, without managing a huge number of separate landing pages.
- Continue the same messaging and imagery that you used in your ad or email on the landing page to maintain consistency and avoid confusion
- Optimize your CTAs (including copy, location, color, number, etc) to increase conversions
- Show relevant “proof” such as case studies, customer quotes, reviews for the visitor’s industry