B2B Website Personalization & Landing Page Optimization - Intellimize Skip to content

Too many leads for sales? Didn’t think so.

Intellimize helps B2B marketers improve performance of landing pages, forms, blogs, and the rest of their website to deliver more leads to sales.

Trusted by leading B2B organizations

We drove 322% more leads to sales!

Kate Adams
Vice President of Marketing, Drift

Make your homepage hit home

To maximize engagement and conversion, website visitors must see a dynamic, personalized experience.

  • Show the most relevant headlines, copy, content, images, and calls to action (CTAs) for each unique visitor
  • Feature customer logos and case studies that match their industry
  • Present the right chatbot to meet them where they are in the funnel
  • Greet ABM target accounts with a personalized experience
B2B Personalization

Landing pages have only one job. (Hint: It’s conversion)

B2B Landing Pages

Most B2B companies spend lots of money to drive traffic to landing pages that don’t convert enough leads. 

Intelligent website optimization allows you to to offer a personalized experience, at scale, without managing a huge number of separate landing pages.

  • Continue the same messaging and imagery that you used in your ad or email on the landing page to maintain consistency and avoid confusion
  • Optimize your CTAs (including copy, location, color, number, etc) to increase conversions
  • Show relevant “proof” such as case studies, customer quotes, reviews for the visitor’s industry

Get your forms working for you

Almost all leads go through forms. Intellimize helps you serve the forms that convert best for each individual on your site. 

  • Use the right framing language around the form for this individual visitor
  • Pre-populate form fields based on data you already have about the visitor
  • Try eliminating fields to see how many more conversions you’ll receive
  • Turn one long form into a multi-part form that might feel less onerous to fill out
  • Offer selections as images to give a more inviting feel

Every site is different, and we’d love to discuss your unique use cases and goals.

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How Drift Drove 322% More Leads to Sales and $1M Incremental Revenue from 1 Landing Page