Ecommerce Website Personalization & Conversion Optimization-Intellimize

Because shopping carts don’t fill themselves

By personalizing for each individual in the moment, Intellimize helps ecommerce marketers turn browsers into buyers.

Aurelian Lis - CEO, Dermalogica

Intellimize helped us achieve 100% lift on adding items to bag with auto-replenishment.

Aurelian Lis
CEO
Dermalogica

Drive customers toward completing purchase, increasing cart size, or signing up for a subscription

Whether you’re selling products, services, or subscriptions, the buyer experience on your site is crucial to driving visitors to purchase.

With predictive personalization, visitors will see the right merchandising to help them press the coveted “Buy” button more often.

We believe you can and should optimize each step in the buyer journey.

Start with optimizing the content and layout on the first landing page to most effectively move a visitor to a product detail or subscription page. Then help an individual confidently confirm their purchase decision. Intellimize’s predictive personalization can help boost conversion rates at every step.

Ecommerce Conversion Optimization

Try more merchandising ideas, and quit leaving money on the table.

Machine learning empowers you to try all of your merchandising ideas at the same time without creating work overload for you or your engineering team.

Ecommerce Personalization Software

Here are a few tactics that often work well in personalization campaigns to increase performance of an existing site:

  • Price framing that highlights sharp discounts to emphasize value for promotion oriented brands
  • Countdowns and inventory call-outs that create a sense of urgency or scarcity
  • Incentives, such as free shipping above a certain cart size, to encourage buying more and/or buying now
  • Visual layouts that highlight product details or more appealing imagery
  • Social proof, such as ratings and reviews, that validate value and quality

Work through your (cart) abandonment issues

If a visitor looks like they are going to abandon your site, you can offer a discount or free shipping.

If they are leaving after putting items in their cart, serve up a personalized reminder of those recently viewed items that are still waiting to be purchased.

If they’ve already left, trigger an email that lets them know know you’ve missed them. Re-engaging a few of these site visitors can have a big impact on site performance.

(Some of these tactics, such as launching bespoke abandon modals, require a bit of web developer magic. Our solution engineering team exists to bring these things to life on your site!)

Shopping Cart Abandonment Solutions

Every site is different, and we’d love to discuss your unique use cases and goals.

Ecommerce brands we work with include:

Dermalogica
Stella & Dot
LaserAway

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