3 Questions Video Blog Series: Meera Bhatia, Stella & Dot

Key lessons for internet retailers on driving sales lift with predictive personalization

We sat down recently with Meera Bhatia, Chief Product Officer at Stella & DotMeera shared some lessons for internet retailers using predictive personalization.

Her team used predictive personalization to increase shopping cart conversions by 52% and engagement with product pages by 400%.  She notes that sometimes small changes can make a big difference and that it’s difficult to predict which ideas will work for various audiences.  Her advice for other internet retailers is to move beyond traditional A/B testing methods and consider predictive personalization to accelerate testing and drive revenue lift faster.

“Look for machine learning that will allow you to run thousands of variants rather than a predetermined handful.”

– Meera Bhatia
   Stella & Dot