Forbes: AI In Marketing Is Only As Good As The Human Behind It

Forbes: AI In Marketing Is Only As Good As The Human Behind It

Marketers (understandably) wonder how artificial intelligence (AI) might affect their careers. While for some marketers, AI might conjure up images of The Terminator or Westworld, it turns out that AI is already a part of their daily lives, even if they don’t explicitly see it.

We believe that AI will change some day-to-day tasks for marketers, but we also believe that AI will actually help marketers become more human-centric and effective in their work when they use AI in the right ways.

To understand what you need to know as a marketer when it comes to AI and your job, read the full article at Forbes.com.

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