Intelligent website optimization recognized in 2020 Cool Vendors in Personalization report
Intellimize has been included in the list of Cool Vendors in Personalization1 by Gartner. This year’s vendors “focus more on delivering personalization that has a discrete connection to revenue.” Gartner’s Cool Vendor research is designed to highlight interesting, new and innovative vendors, products, and services.
Gartner recommended that digital marketing leaders responsible for technology “align their personalization strategy and investments to business objectives like revenue growth,” and “track key performance indicators (KPIs) like conversion and average order value to measure the impact of tactics like personalized on-site search and product recommendations on product discovery and purchase.”
“We’re honored by the Cool Vendor recognition from Gartner,” said Guy Yalif, CEO and co-founder of Intellimize. “We intelligently optimize each unique buyer’s journey to drive more revenue, more customers, or more leads to sales, based on our customers’ business objectives. Our machine learning solution unlocks this value for our customers by providing a personalized experience for each of their web visitors. Intellimize delivers an average of 46 percent lift in online conversions.”
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1 Gartner, “Cool Vendors in Personalization,” Jennifer Polk and Jason McNellis, October 8,2020.