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Predictive Personalization
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Case Study

Guillaume Cabane: Advice for using predictive personalization on B2B websites

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November 7, 2017

Nov 07, 2017

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3 Questions Video Blog Series: Guillaume Cabane, Drift

We sat down recently with Guillaume Cabane, VP Marketing at Drift to discuss using predictive personalization on B2B sites.  He shared advice on predictive personalization, how it improves testing and optimization for sites and some tips for B2B marketers interested in deploying it on their sites.


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