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Case Study

How Okta Drove 1,500 Website Leads and 10% More Free Trials in 90 Days

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August 19, 2021

Aug 19, 2021

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The website is a key channel for lead generation. The challenge is moving more high quality traffic through to conversion.

In this webinar, Pete Hanley and Rodolfo Yiu share the Okta team’s successful transition from traditional A/B testing to Continuous Conversion with Intellimize. This enabled their team to quickly launch new optimizations, see results immediately, and ultimately accelerate free trial conversions and leads to boost their demand gen efforts.


And if you’re interested in learning about how Intellimize can rapidly accelerate and help you scale lead generation through your website, then request a demo here. We look forward to chatting with you!

Featured Speakers:

Pete Hanley

Digital Marketing Manager, Okta

Guy Yalif

CEO and Co-Founder, Intellimize

Rodolfo Yiu

Sr Manager, Digital Marketing & Acquisition, Okta

Webinar Details

Listen in and learn:

  • How Okta has used Intellimize’s Continuous Conversion platform to turn their website into a lead gen machine
  • How Okta resolved 2 key issues: form completion and home page drop-off
  • 4 successful website tests from Okta to inspire your own testing

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