All Resources
Artificial Intelligence
B2B
Press
Press

‎If You Market Podcast: Practical AI for B2B Marketing

Thank You for Registering!

Looking forward to seeing you at the webinar!
Check your inbox for a confirmation email and calendar link.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Brought to you by

Fill out the email field to reveal video.

Pardot Form Goes Here

Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.

Guy highlights how AI is used to personalize websites, continually learning to dynamically adjust each individual visitors’ experience as the market and behavior changes over time. Guy shares that best practice is to meet each visitor wherever they are in their journey, presenting the appropriate flow and experience whether they are a new visitor, long-time customer, or somewhere in between.

Other topics that are raised in this wide-ranging discussion:

  • Rules-based AI vs. machine learning AI
  • The “right problems” for AI vs. the ones that need to be left to humans
  • Best personalization use cases for AI
  • Staying on the right side of the personalization “line of creepiness”
  • How AI can eliminate a lot of marketer rote work
  • The Terminator (several times, not kidding)

Guy hopes B2B marketers everywhere will learn how AI can help us get more done, deliver more value for our companies, and produce better experiences for our customers.

Check out the full episode on Apple Podcasts and directly on the IfYouMarket site.

Featured Speakers:

No Guests for this Webinar

Webinar Details

No items found.

Talk to sales.

Start converting more leads today.

Talk to sales.

Start converting more leads today.