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MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday season

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December 6, 2018

Dec 06, 2018

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For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season. Based on his experience in website optimization, Intellimize CEO Guy Yalif identifies 5 common digital marketing mistakes that cost retailers holiday sales:

  • A lack of website testing
  • Creating "one-size-fits-all" websites
  • Treating customers and repeat visitors the same as first-time visitors
  • No alignment with paid media messaging and website messaging
  • Assuming your customers' online behavior remains the same over time

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