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Prioritizing what to optimize on your website

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May 27, 2020

May 27, 2020

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Before moving forward with a personalization plan, many marketers wonder: Where should I begin when optimizing my website?

In this video, Intellimize CEO Guy Yalif walks through several steps to help marketers determine how to prioritize what they personalize on their website, and discusses strategies for where they should focus their efforts.

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Throughout the video, you will learn what to optimize on your website:

  • Creating a website optimization plan around the metrics that move your business
  • Prioritizing those places in the funnel that affect those metrics, and that have big drop-offs in engagement
  • Considering where your prospects and customers are in their lifecycle so that you can meet them with the right context
  • Figuring out what you want to optimize for: speed of iteration or long-term conversion
  • Optimizing for metrics that are measurable today
  • Optimizing for behaviors that are close to the tests you’re running

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