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Website Optimization

The Buyer's Guide to Website Conversion Optimization Solutions ebook

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The Buyer's Guide to Website Optimization explores 4 common website optimization approaches: A/B testing, multivariate testing (MVT), rules-based personalization, and Continuous Conversion. In this eBook, we'll discuss:

  • How each optimization approach works and their pros/cons
  • Questions for buyers to reflect on when speaking with potential website optimization vendors
  • How Continuous Conversion can help your business drive more conversions, leads, and revenue

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