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Which is better for me? A/B testing, rules-based personalization, or predictive personalization?

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May 27, 2020

May 27, 2020

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In this video, Intellimize CEO Guy Yalif explains the core differences between 3 methods of website optimization: A/B testing, rules-based personalization, and machine learning predictive personalization.

Featured Speakers:

Guy Yalif

CEO and Co-Founder, Intellimize

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As you think about which method to implement to drive conversion rate lift, consider the following questions:

  • Is my audience all the same?
  • How many tests do I do in a week?
  • Do I know when visitor behaviors change on my website?
  • Am I able to deliver the right experience to each individual visitor at the right time?


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