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Conversion Rate Optimization
B2B
Webinar
Webinar

1 HOUR

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May 14, 2020

May 14, 2020

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Thriving during 2020’s unprecedented market challenges requires online excellence. This means it’s critical to ensure your web pages are optimized to attract, engage, and qualify B2B buyers. In this webinar, our guest speakers Rani Salehi, Principal Analyst at Forrester, and Renee Irion, Principal Analyst at Forrester, will explain how to use the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework to effectively drive more online conversions. We will explore best practices from websites that are doing this well, and we’ll discuss how to operationalize and measure WCO for ongoing success. Your results this year likely depend on it.

Featured Speakers:

Guy Yalif

CEO and Co-Founder, Intellimize

Rani Salehi

Principal Analyst, Forrester

Renee Irion

Principal Analyst, Forrester

Webinar Details

In this webinar, you’ll learn:

  • The elements of the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework
  • How to optimize your WCO tactics for each buying phase
  • What best practices are in use today that drive improved results

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