The revenue and leads that come from conversions on web pages are life blood for many businesses. We like the pragmatic framework that SiriusDecisions has developed for web conversion optimization, and thought you might find it helpful too. Let us know what you think of their three phase framework!

In this report, you’ll learn: 

• Web conversion optimization (WCO) is a process that increases the conversion of Web site visitors from unknown and unengaged to known, engaged, and qualified
  
  
• By integrating the Web site with other delivery mechanisms used for inbound and outbound marketing, WCO improves the web experience
  
  
• WCO is a critical element of digital transformation, helping to align the visitor’s digital experience to the desired buying experience