3 Questions Video Blog Series: Shane Steele, Chime

How Chime uses predictive personalization to drive new customer signups

We sat down recently with Shane Steele, VP Marketing at Chime to discuss using predictive personalization on financial services sites.  Shane shared how it helped her lean marketing team better focus their efforts on the ideas that mattered most.  She shared advice for other financial services marketers on predictive personalization and how it can help create different messages for different kinds of banking customers.