LevelingUp Podcast with Eric Siu: How Intellimize Increases Conversion Rates By an Average of 46%

levelingup-singlegrain-podcast-eric-siu

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

 
No one’s path in marketing is quite the same. From his early career studying airplane design to product development to website optimization, Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

In a recent interview with Ben Shapiro, host of the MarTech Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO. Here are just a few things that Guy and Ben talk about throughout the webinar:
 
  • Delivering true personalization at scale for websites
  • Storytelling techniques in B2B marketing
  • Scaling marketing teams during explosive company growth
  • Developing your own career path in marketing based on your unique experiences
  • Customer-centric, cross-departmental approaches to marketing
 
 “The customer is True North … it’s guiding us all around at Intellimize, what we build, how we market, and the problems we choose to solve. That last one ends up being really, really important: Whom are we going to be great for? What problems are we going to solve for them? And why are we going to be great at solving those problems?”  
– Guy Yalif, Co-Founder and CEO of Intellimize
 
Listen to the entire podcast by clicking here.

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020-growth-marketing-trends

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

 

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

 

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

 

A lot of marketing channels have disappeared in 2020, but your website isn’t one of them. Your website is here to stay.

But many marketers still aren’t optimizing their site to engage and convert more visitors and fill their pipeline. Does this sound like you? Perhaps you work really hard to drive traffic to your site, but then not hard enough on converting visitors once they get there. Let’s fix that.

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer’s path through their site, and how they’re getting their CAC down as a result.

The panel includes:

  • Guillaume Cabane, CEO, Growth Ex Machina
  • Chris Newton, VP Marketing, Intellimize
  • Martin Gontovnikas, SVP Marketing & Growth, Auth0
  • Darius Contractor, Head of Growth, Airtable

 

Enjoy the discussion!

 

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel, request a demo here. We look forward to chatting with you!

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

conversion rate optimization

In this fun fireside chat, two conversion rate optimization experts Guy Yalif, CEO of Intellimize, and Jeremy Epperson, Chief Growth Officer at GrowthHit, discuss a range of hot topics in CRO, including:

  • How to continue driving leads, revenue, and new customers through your website, even in light of the pandemic
  • 4 common customer blindspots that are hindering your web conversion performance
  • How to choose the right testing methodology to get the result you want
  • They’ll also share some examples of winning CRO experiments in B2B and e-commerce

Guy and Jeremy have two different backgrounds and two different perspectives. So listen in and walk away with lots of fresh insights & ideas to try in your business!

 

 

To learn more about how Intellimize can help your marketing team with your conversion rate optimization efforts, request a demo here.

Webinar: Web Conversion Tactics That Work Right Now

Web Conversion Optimization Ideas

In this interactive webinar, our all-star panel of marketing & conversion rate optimization experts talk web optimization strategy, share 11 winning web conversion examples to inspire you, and provide on-the-fly feedback on two audience members’ landing pages:

-Guy Yalif, CEO of Intellimize
-Matt Heinz, CEO of Heinz Marketing
-Ben Labay, Research Director at CXL
-Sam Molmud, Director of Web Strategy at Sumo Logic

Fun & banter included!

 

So grab a seat and a pen & paper (they share lots of ideas you’ll want to try on your own site), and then click the play button. Enjoy!

 

 

To learn more about how Intellimize can help your marketing team with website optimization efforts, request a demo here.

7 Ideas to Test Before Starting Your Website Redesign

Website Redesign Must-Haves

When their marketing budget gets cut (which happens every time, doesn’t it?), many marketers instinctively refocus on lower cost channels and on getting more out of the assets they already have. The website is typically an organization’s biggest marketing asset, so it’s always a focus for improvement in these times. Since the list of things to fix or add to the site is never short, the conversation can quickly slide into a full website redesign discussion.

Website redesigns are exciting projects, and most of us love to dive right in. However, we’d be much better off to first do some real research and experimentation to learn what content and experiences are most valuable to incorporate. DON’T build the new site and THEN test it to see if it achieves the desired outcomes. Test first! Then build. (And keep on testing.) Let me explain.

 

Where should I begin with a website redesign?

Start with what you want to accomplish through the redesign. You have probably lived with your current site for a long time. You know what’s great about it and what’s not so great. You have a clear idea of how the new site must perform better, and you can visualize the value of these improvements clearly. You may be looking to drive more traffic deeper into the site or to get an immediate conversion on the homepage or initial landing page. Make this clear to everyone involved. Establish straightforward, measurable objectives for the redesign project in terms of the desired outcomes from the new site. Once the project is complete, this will be critical to evaluate your level of success.

[As a quick aside, I’ll share that whatever the goal, my favorite trick to ensure you don’t lose this focus through the redesign is to insert this objective into the name of the project itself. “The ‘more leads for sales’ website update,” or “The ‘more buyer conversions’ website refresh.”  Helps every time for maintaining focus and building internal project support.]

 

What types of web experiments should I consider?

With the redesign goals clearly established, it’s not always immediately clear how to achieve them with a new design. You need to learn which foundational experiences to bake into your site to support the goals. This is why data from experimentation is critical. Here are just a few things that you may need to test:

  1. Headlines and copy – There is more than one way to tell your story, so try several approaches that emphasize different phrases and perspectives, then measure which ones lead to greater engagement.
    Website Conversion Optimization
     
  2. Images and colors – The interplay between colors and images can offer an entirely different look and feel to your site visitors, and testing is the only way to really know which combination works best most often. Should the site feel playful and simple or serious and academic?
     
  3. Navigational menu layout – Should the menu be short and succinct or go deep? Should you place it on the left or right side of the header? These choices impact every potential buyer’s ability to interact with your site.
    Navigation Menu Design
     
  4. Page structure, including order of elements – Every page offers an infinite number of possibilities for structure, content, and layout. Is it better to put social proof elements above or below a descriptive content block? Should you replace that content with a  featured video? Or infographic?
     
  5. Buyer flows through the site – Are buyers expected to conduct all of their business on a single page, or do they need to visit different areas to get what they need? Should the navigational menus be their primary means to move about, or are there better ways to lead them along the ideal path?
     
  6. Calls to Action (CTAs) – The words, graphics, placement, and even colors of your CTAs will have a huge impact on their performance. Testing many possibilities is the only way to know which combinations work better for more visitors.
    CTA Placement
     
  7. Social proof content and placement – Helping your buyers understand what their peers think and how they have appreciated your offerings is more important than ever.  But what’s the best way to share this information without putting it in the way?
     

As you learn from each experiment, you’ll gain confidence on which approaches will offer the best experiences for your site visitors today, in terms of the business objectives that you set.

 

Once the website redesign is complete, am I done testing?

Of course, experimentation is not a “once and done” tactic. Best-in-class organizations integrate experimentation and testing as a perpetual approach to iteratively managing and optimizing their website. Testing and experimentation also enable you to personalize the base experience for different individuals, and adapt to changing visitor behavior over time.

Whether or not you are considering a site redesign right now, it’s common for website testing to reveal a few surprises. Site features that are well liked may not actually help achieve the desired outcomes. Replace “HIPPO” (highest paid person’s opinion) decision making with decisions based on data. Your site and business results will be better for it.

So, what are you waiting for? It’s time to run some tests!

 

To find out more about how you can apply website experimentation and web conversion optimization techniques to your website redesign project, contact us by clicking on the “Request Demo” button on our website. We’ll share specific examples of which optimization ideas are working right now in your industry.

Intellimize Aims To Help Marketing Teams Personalize Their Websites

Demand Gen Report - B2B Marketing Publication

Demand Gen Report, a B2B marketing publication with over 70,000 subscribers, has featured Intellimize in a Solution Spotlight, where they recognize the latest products that will have an impact on B2B marketing.

Read through the article to get a quick overview of:

  • How Intellimize works
  • Who Intellimize is for
  • What makes Intellimize special

Check out the Solution Spotlight on the Demand Gen Report website.

If you’re intrigued by what you read, contact us for a deeper-dive. Request an Intellimize demo here.

Video: Prioritizing what to optimize on your website

Website Optimization

Before moving forward with a personalization plan, many marketers wonder: Where should I begin when optimizing my website?

In this video, Intellimize CEO Guy Yalif walks through several steps to help marketers determine how to prioritize what they personalize on their website, and discusses strategies for where they should focus their efforts.

Throughout the video, you will learn what to optimize on your website:

  • Creating a website optimization plan around the metrics that move your business
  • Prioritizing those places in the funnel that affect those metrics, and that have big drop-offs in engagement
  • Considering where your prospects and customers are in their lifecycle so that you can meet them with the right context
  • Figuring out what you want to optimize for: speed of iteration or long-term conversion
  • Optimizing for metrics that are measurable today
  • Optimizing for behaviors that are close to the tests you’re running

 

To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.

Webinar: Actionable Insights for Driving More Leads & Revenue with Web Conversion Optimization, Featuring Forrester

Web Conversion Optimization Webinar

Thriving during 2020’s unprecedented market challenges requires online excellence. This means it’s critical to ensure your web pages are optimized to attract, engage, and qualify B2B buyers. In this webinar, our guest speakers Rani Salehi, Principal Analyst at Forrester, and Renee Irion, Principal Analyst at Forrester, will explain how to use the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework to effectively drive more online conversions. We will explore best practices from websites that are doing this well, and we’ll discuss how to operationalize and measure WCO for ongoing success. Your results this year likely depend on it.

In this webinar, you’ll learn:

  • The elements of the Forrester SiriusDecisions Web Conversion Optimization (WCO) framework
  • How to optimize your WCO tactics for each buying phase
  • What best practices are in use today that drive improved results

 

 

 

To find out more about how you can apply web conversion optimization at scale in your organization, contact us by clicking on the “Request Demo” button on our website. We’ll share specific examples of which optimization ideas are working right now in your industry.

‎If You Market Podcast: Practical AI for B2B Marketing

Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.

Guy highlights how AI is used to personalize websites, continually learning to dynamically adjust each individual visitors’ experience as the market and behavior changes over time. Guy shares that best practice is to meet each visitor wherever they are in their journey, presenting the appropriate flow and experience whether they are a new visitor, long-time customer, or somewhere in between.

Other topics that are raised in this wide-ranging discussion:

  • Rules-based AI vs. machine learning AI
  • The “right problems” for AI vs. the ones that need to be left to humans
  • Best personalization use cases for AI
  • Staying on the right side of the personalization “line of creepiness”
  • How AI can eliminate a lot of marketer rote work
  • The Terminator (several times, not kidding)

Guy hopes B2B marketers everywhere will learn how AI can help us get more done, deliver more value for our companies, and produce better experiences for our customers.

Check out the full episode on Apple Podcasts and directly on the IfYouMarket site.