The Big Website Optimization Ideas Webinar!

 

Website testing is critical for driving business results.

But there’s no foolproof method that works on every site. And even when an idea “works”, its effectiveness will inevitably change over time as visitors and their behaviors change too.

Hence, CRO professionals and marketers must continually test, and have lots of ideas ready to try.

In this webinar, two website experimentation experts, Guy Yalif, CEO of Intellimize, and Ben Labay, Managing Director of Speero (formerly CXL Agency), share several ideas for you to test on your site, to help you improve the visitor experience and drive the metrics that matter most to you.

Listen in and learn testing ideas for:

  • Driving more form fills on your landing pages
  • Personalizing the home page experience
  • Driving better results from your CTAs
  • Getting your messaging tone & copy to work for you
  • And much more!

If you want to get started with website testing or personalization, or you’re already running experiments but need more inspiration, then this is the webinar for you.

 

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • Ben Labay, Managing Director, Speero

 

Enjoy the discussion!

 

And if you’re interested in learning about how Intellimize can help you test a virtually unlimited number of ideas and variations of those ideas on your website at the same time, then request a demo here. We look forward to chatting with you!

Webinar: Drive Higher ROI on Digital Advertising with Optimized Web Experiences

Machine learning web optimization

B2B advertising and paid media teams are under tremendous pressure to drive traffic from qualified buyers and convert that traffic into pipeline and revenue – all while trying to maximize the ROI on advertising spend. Many B2B advertisers focus on the cost of impressions, clicks, and conversions to achieve higher ROI, but the keys to advertising ROI go beyond optimizing for costs. 

Marketers must also optimize the experience on their website and landing pages to convert qualified traffic into leads and revenue. At Intellimize, we’ve seen that optimizing web experiences can drive an average 46% lift in conversions! 

Listen in to Guy Yalif, CEO of Intellimize, and our guest speaker, Forrester Principal Analyst, John Arnold, as they discuss:

  • [1:35] Key digital advertising trends in 2021
  • [15:55] How to approach ABM digital strategy
  • [19:50] Engaging the buyer from ads to web
  • [31:17] Using machine learning web optimization to drive more leads (example)

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • John Arnold, Principal Analyst, Forrester

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you convert more of your paid traffic through your website and landing pages into new leads for your Sales team, then request a demo here. We look forward to chatting with you!

Webinar: The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Website Personalization Services

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization, but it’s not driving the results you had hoped for.

Let’s change that.

In this webinar, two personalization experts, Guy Yalif, CEO of Intellimize, and Francis Brero, Co-Founder & CRO of MadKudu, discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue.

Listen in and learn:

  • [2:35] 3 approaches to website personalization for you to consider (machine learning takes the cake!)

  • [24:15] Types of personalization – from structural, to messaging, to journey personalization (mix ‘n match these for best results!)
  • [38:19] 5 inspiring website personalization ideas for you to try on your own site

Panelists include:

  • Guy Yalif, CEO, Intellimize
  • Francis Brero, Co-Founder & CRO, MadKudu

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help you convert more leads through your website with machine learning-based website personalization, request a demo here. We look forward to chatting with you!

Video: How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Machine Learning-based Website Optimization

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic. Learn how Sumo Logic transitioned from A/B testing to a machine learning-based approach to website optimization with Intellimize, where they effectively tested 258 variations at once and automatically created over 1 billion page versions. As a result, the Marketing team drove amazing lift in free trial conversions.


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you! 

Webinar: More Conversions, in Less Time: How Sumo Logic Built an Effective CRO Strategy from Scratch

Conversion rate optimization. Website testing.

As marketers, we know these offer tremendous value, but where do you start? What do you test first? Which page do you optimize first? Where’s the biggest opportunity to make a quick impact on your metrics?

When Sam Molmud, Director of Web Strategy at Sumo Logic, joined the organization in 2019, he was tasked with building a website testing and CRO strategy from the ground up. From running A/B tests to ultimately finding success with machine learning-based website optimization with Intellimize, Sam has turned the Sumo Logic website into a lead gen machine and accumulated numerous learnings along the way.

Sam has been there, done that, and he’s ready to share his knowledge to empower other marketers.

In this webinar, Sam speaks about his journey, where he successfully ran 10 years worth of tests in just 6 months.

Listen in and learn:

  • [4:56] The challenges he experienced with A/B testing that have been solved by machine learning-driven website optimization with Intellimize
  • [8:45] How Sam built a CRO strategy from scratch, including pulling together resources, establishing benchmarks, and setting goals
  • [17:57] 6+ website testing ideas that are working right now, that are enabling everything from decreased drop-offs on the home page to increased conversions from paid ad traffic
  • [35:54] Find out the overall incredible lift % that Sumo Logic achieved from working with Intellimize

Panelists include:

  • Sam Molmud, Director, Web Strategy & Operations, Sumo Logic
  • Guy Yalif, CEO, Intellimize


Enjoy the discussion!


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Webinar: How to Drive More Pipeline in 2021 with ABM

Account-Based Marketing (ABM Strategy)

Every B2B marketer knows they should be doing something when it comes to ABM. And with these “unprecedented times” still upon us, there’s no saying when we’ll be able to resume in-person ABM activities.

That said, the pressure is on to ensure your digital channels are working for you to drive enough pipeline to meet your goals. Finding repeatability in these channels and increasing their output over time is paramount.

Our panel walks through setting up a digital ABM strategy that spans intent data, ads, and website optimization, and ultimately drives more targeted accounts to raise their hand for your product or solution.

Listen in for insights on:

  • [1:30-6:40] What ABM is/isn’t
  • [9:13-18:04] Thinking through curating your ABM target account list, beyond just firmographics
  • [18:04-28:23] Taking action on buyer intent signals from ABM accounts
  • [28:24-38:35] Increasing your chances of converting ABM prospects when they come to your website
  • [42:45-46:34] Measuring ABM program effectiveness

Panelists include:

  • Sesame Mish, Growth Marketing Director at Intellimize
  • Jesse Rowe, Head of Growth at G2
  • Mark Huber, Director of Growth at Metadata

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help drive more of your ABM accounts to convert into hand-raisers and demo requests through your website, request a demo here. We look forward to chatting with you!

LevelingUp Podcast with Eric Siu: How Intellimize Increases Conversion Rates By an Average of 46%

levelingup-singlegrain-podcast-eric-siu

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

 
No one’s path in marketing is quite the same. From his early career studying airplane design to product development to website optimization, Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

In a recent interview with Ben Shapiro, host of the MarTech Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO. Here are just a few things that Guy and Ben talk about throughout the webinar:
 
  • Delivering true personalization at scale for websites
  • Storytelling techniques in B2B marketing
  • Scaling marketing teams during explosive company growth
  • Developing your own career path in marketing based on your unique experiences
  • Customer-centric, cross-departmental approaches to marketing
 
 “The customer is True North … it’s guiding us all around at Intellimize, what we build, how we market, and the problems we choose to solve. That last one ends up being really, really important: Whom are we going to be great for? What problems are we going to solve for them? And why are we going to be great at solving those problems?”  
– Guy Yalif, Co-Founder and CEO of Intellimize
 
Listen to the entire podcast by clicking here.

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

2020 Growth Marketing Trends

Webinar: 2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

Listen in to our panel of growth leaders as they discuss the trends that are defining marketing teams in 2020. This panel discusses what they have seen work (and not work) inside and outside of their organizations when it comes to testing new channels, rapidly iterating on existing channels, and ultimately finding ways to continue to drive revenue.

 

Discussion highlights:

[4:38-5:55] 2020 Growth Trend #1: Investing in website optimization to convert more visitors (and increase ROI from paid channels to boot)

[8:43-19:19] 2020 Growth Trend #2: Strategically investing in virtual events

[19:19-28:27] 2020 Growth Trend #3: Incentivizing prospects with gift cards to drive demo requests

[28:27-37:27] 2020 Growth Trend #4: Making intent data actionable

[37:27-42:15] 2020 Growth Trend #5: Rethinking email nurture to drive more hand-raisers

Panelists include:

  • Chris Newton, VP Marketing at Intellimize
  • Rishi Mallik, Head of Growth at Workato
  • Guillaume Cabane, Growth Advisor at G2, Metadata, Gorgias, and more

Enjoy the discussion!

And if you’re interested in learning more about how Intellimize can help turn your website into your #1 lead gen channel this year and beyond, request a demo here. We look forward to chatting with you!

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

In this exclusive LinkedIn Live event, our panel of growth leaders discusses how you can turn your website into your competitive advantage – and win. They explain which optimization tactics they’re using to drive more downloads, more sign-ups, and more high-quality leads, how they’ve re-envisioned the buyer's path through their site, and how they’re getting their CAC down as a result.

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

conversion rate optimization

Webinar: Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

In this fun fireside chat, two conversion rate optimization experts Guy Yalif, CEO of Intellimize, and Jeremy Epperson, Chief Growth Officer at GrowthHit, discuss a range of hot topics in CRO.

Moving forward with a personalization plan can sometimes leave marketers wondering: Where should I begin when optimizing my website?

In this video, Intellimize CEO Guy Yalif will walk through several steps to help marketers determine how to prioritize what they personalize on their website, and discuss strategies around where they should focus their efforts.

Throughout the video, you can learn about about:

  • Creating a website optimization plan around the metrics that move your business
  • Places in the funnel that affect those metrics that have big dropoffs with engagement, and how to put your energy toward those places
  • Determining where your prospects and customers are in their lifecycle with you in the moment so that you can meet them where they are
  • Figuring out what you want to optimize for between speed of iteration vs. conversion
  • Optimizing for metrics that are measurable today
  • Optimizing for behaviors that are close to the tests you’re running

To learn more about how Intellimize can help your marketing team with website optimization efforts, simply click on the “Request Demo” button on our website.