Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

by Bryan Law, SVP, Marketing & GM of eCommerce at Tableau 

As the world’s leading analytics platform, Tableau’s mission is to help people see and understand data. When I joined Tableau as Vice President of Marketing in 2019, marketing’s primary funnel-related focus was on driving lead volumes. We have shifted that approach to maximizing pipeline and deal size, while also optimizing the self-service experience to support smaller deals.

A meaningful portion of our transactions at Tableau are small, whether because a large account is adding a few licenses or a smaller company is becoming a new customer. These sales are important to serve our customers and further our mission. While they do not meaningfully contribute to our revenue, they can require a relatively heavy lift from our sales team. To both better serve our customers and enable our sales team to focus on larger deals and customers, we have invested in building out our eCommerce capabilities.

Platform Limitations Reduced eCommerce

Placing an emphasis on self-service came with its own challenges, though. To start, the experience for our eCommerce site was reflective of how we thought about our products, not how potential clients intuitively wanted to buy them. Additionally, only a subset of our products was available online, and existing customers could not add to their deployments. Given these limitations, we did not actively promote eCommerce on our website in case it turned into a suboptimal experience for users.

To address this, we had to focus on three areas:

  1. Enhancing the baseline functionality
  2. Improving the user experience
  3. Increasing traffic from our overall website to our eCommerce engine

For #2 and #3, we needed to ramp up our capabilities in testing and personalization.

For testing, a significant challenge came down to people—my team did not have dedicated testing resources. Part of the reason was that it was harder to justify a new full-time headcount for testing than to obtain funding for technology and third-party assistance. On top of that, making changes to our eCommerce experience meant going through our central IT team, who were responsible for the platform. The team is incredible, but they did not have the bandwidth to make constant improvements to the eCommerce user experience. This reality meant we ran very few tests.

We needed extra help, and I knew just where to find it.

Turning to Machine Learning Website Optimization

I had first heard of Intellimize when I met Guy Yalif, their co-founder and CEO, at a conference several years ago. I wanted to adopt Intellimize at the company where I was working at the time, but the timing was not right.

When I arrived at Tableau and saw that we had some aggressive targets to hit, I thought of Intellimize right away. It seemed like a great opportunity because of the strengths of their platform as well as their professional services. They are very flexible, which made for quick and easy implementation. With Intellimize on board, we were ready to try new things and ramp up the performance of our eCommerce platform.

Plenty of platforms handle A/B testing, and do it well. But where Intellimize differentiates itself is with its machine learning platform that automatically shows every visitor their own personalized web experience. With traditional A/B testing, half of users get Variant A, half get Variant B, and then you declare a “winner” based on the results.

What Intellimize brings to the table is the understanding that not every visitor to our site is the same. Variant A might be better for 70% of our site visitors, but Variant B is better for the remaining 30%. So if we choose only Variant A, we are losing out on that 30%. Intellimize can recognize and capitalize on this opportunity to show each web visitor a personalized experience that is best for them. Further, the platform can run many simultaneous tests, and will perpetually optimize the site experience as our visitors change over time.

That unique melding of testing and personalization means we are able to constantly run tests to optimize our outcome, while also enabling distinct, relevant experiences. It is a powerful combination.


Insights from Machine Learning

We are constantly trying to figure out what about Tableau resonates the most with our customers. We frequently have a number of opinions in the company about what should appear on the website and testing provides a way to let data and customers speak.

This situation comes up most in relation to the top banner of our homepage, which makes sense since that banner is the first impression for a decent portion of our site traffic. These differences of opinion have inspired near-religious debates within the company: Should we exclusively talk about the products? Should we talk about how Tableau enables companies to develop a data culture? Should we use it to highlight events or key announcements? With proactive personalization, that debate becomes moot: Message A is better for some users, Message B for others. Message C is better for another group.

This helped us during the initial days of the pandemic, as we wanted to know what concerned our customers the most. Were they in reactive mode, trying to make sense of how the pandemic affected their industry? Or were they already looking forward to rebuilding even stronger? We assumed that people would be looking ahead to the recovery process, but our testing told us that this was not the case for most people for quite some time. As the pandemic progressed, we also saw regional differences: Asia Pacific was much faster to rebound than the U.S. But then, even as large parts of the U.S. locked down, companies began to focus on their reopening strategy. When we acted on these insights with a change to our homepage, we saw 5x the engagement.

Through other testing, we also discovered that we needed to simplify our message in a way that facilitated self-service. When visitors received a message tailored to their user profile, potential customers felt confident in using self-service because they did not have to ask questions of a salesperson.

Overlaying Intellimize enabled us to have a lot more volume in our testing muscle and make the changes we needed to drive significant growth.


Excellent Support Leads to Greater Velocity

Intellimize is incredibly intuitive, both in its user interface, as well as how easily we can share results with other people. Beyond the platform itself, Intellimize sets itself apart by the strength of its professional services, excellent customer support, and the wealth of knowledge and best practices they bring to the table. Because they work with so many other companies, their thought leadership on expanding eCommerce was a great supplement to what we already had planned. Especially since we did not have a point person responsible for testing, Intellimize’s expertise helped us make progress quickly.

There are other ways Intellimize helped us ramp our experimentation velocity. Before Intellimize, we used to have multiple meetings just to decide what to test. Now, we have been able to significantly streamline that process. We know we are going to test every reasonable hypothesis to find what works best, which ultimately leads to faster decision-making. Previously, I needed to be much more involved in the process, and getting approvals would take time. Now I receive regular updates while our team works hand in hand with Intellimize, moving through the process much faster, so we all learn more quickly.

One challenge I have encountered at several companies is the approach toward costs for full-time headcount vs contractors and agencies. Finance departments are normally more comfortable with the latter, but that does not work well for ongoing programs such as testing. Once the contract is done, the team on that project moves on to something else, and the program may falter.

Also, most testing and personalization technology companies do not provide professional services. Here again, Intellimize met our needs through their fully integrated team that both advises us on tests as well as helps build them out. They have been excellent partners and truly an extension of our team. On top of that, based on the significant positive financial impacts of our testing, we have been able to hire internal testing resources, which has further accelerated our combined impact.

Intellimize Significantly Improved Our Performance

When we first started with Intellimize in 2019, our eCommerce experience was subpar, to the point we made it hard to find as we worried about conversion. We decided we had to significantly increase traffic going to eCommerce, which initially dropped our conversion rate. Through accelerated testing with Intellimize, we have gotten better at personalizing and bringing the right kinds of people into our eCommerce funnel, which has both increased traffic and enabled us to double our conversion rate as the eCommerce experience improved.

We have built upon this success, and so far this year, we have more than doubled eCommerce revenue YoY. As far as the value of Intellimize, we have seen over a 9:1 return on our spend with them.


Ready to Take on New Goals Like We Never Could Before

Today, we know that the vast majority of a potential customer’s research is done before they ever officially reach out to learn about our service. We also know that for many, their preferred method of finding out about our offering is through self-service rather than a salesperson. My macro goal is to ensure that anyone, from a small customer to an enterprise one, can get everything they need through self-service. Of course, salespeople will still be available to support anyone who wants it, but continually improving our self-service experience will benefit everyone.

Intellimize has significantly improved Tableau’s performance and brought analytical rigor to how we approach our website and eCommerce. It has also significantly improved the speed of change within our organization. Now, we understand our customers better thanks to insights that we did not have in the past. Looking back, I wish that I had the opportunity to use Intellimize sooner. It truly has made such a huge difference to us at Tableau!

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Video: How Okta Used Intellimize to Scale Lead Gen and Drive 1,500 Website Leads in 90 Days

In this 3-minute video, learn how Okta’s digital marketing team combined their creative ideas with Intellimize’s Continuous Conversion technology to scale their website lead generation efforts and drive a whopping 1,500 web leads in just 90 days.

And if you’re interested in learning how Intellimize can help you drive more website visitors to high-value pages and convert them into viable leads for your business, request a demo here. We look forward to chatting with you!

How Snowflake Works Smarter and Faster While Personalizing Our Customer Experience

by Hillary Carpio, Director of Account Based Marketing at Snowflake 

Marketers do everything possible to understand their target audience, but the amount of data available can be overwhelming. As a result, most organizations haven’t yet cracked the code to transform all available insights into an experience that makes sense for a customer. Instead, many marketers end up providing a generic experience to everyone.

Account-based marketing (ABM) on the other hand, is all about personalization and applying all knowledge of a person or group of people in a way that resonates with them and their specific needs. Most companies have phenomenal marketing capabilities. With ABM, you can filter the information from these activities to serve the most relevant nuggets to a particular account. And from there, you open the door for a meaningful conversation.

Snowflake is a data cloud that allows organizations to easily unify, integrate, and analyze their data. The data cloud creates a network effect, so customers can leverage data from other organizations to make better business decisions. The unique structure of Snowflake’s data cloud allows our business to connect and quickly unlock new business value.

We’re a software company, but we’re also a spirited and humanized brand, with a lot of personality. As Director of ABM, I’m responsible for ABM as a global center of excellence, as well as strategy and execution in North America. My team is split between enterprise and “majors,” who support our sales team focused on our Fortune 1000 accounts.

We have about 2,000 1:1 campaigns live today, plus some programmatic and strategic ABMs as well. These 1:1 campaigns are personalized pages for each of our accounts. We use these to deepen relationships, create new opportunities and look for new lines of business to expand within a single account. That’s one differentiator between ABM and demand generation: Demand gen creates the lead while ABM works together with them to build out long-term relationships.

The Difficulty with Scaling the Human Touch

Creating personalized, 1:1 web experiences for customers was extremely effective for Snowflake, but there was a downside. In 2020, Snowflake made the largest-ever software IPO, and growth has taken off ever since. But scaling our ABM to match this growth was dependent on humans—we needed more people to build more landing pages, and building those pages that were so central to our marketing efforts was a highly manual task.

Regularly updating 2,000 1:1 campaigns was a major challenge. Each landing page has custom imagery and messaging, with content hand-curated for the individual account. This customization helps us identify what each account wants to see when they come to Snowflake to learn more about our offerings. We were doing our best to replace content when it was out of date, but we were so tied into the daily tasks of keeping everything organized that it was difficult to focus on how to up-level these campaigns. We didn’t have enough bandwidth, and that took away from our ability to work with other team members and provide more strategic value to everyone.

I knew we could work smarter. To be most effective and scale at the rate Snowflake was—and is—growing, I thought it best to reserve the humans for the things humans can do best, and offload those things that technology can do more efficiently. It was time to add a layer of automation to our ABM efforts.

A Solution with Experience and Flexibility

I ran into the same issue when I was working at a previous company. To solve it, I’d built a solution between cloud-based content experience platform Uberflip and account engagement platform 6sense. I didn’t want to build that solution from scratch again at Snowflake, but I knew that was what we needed: a way to take the dynamically updated accounts from 6sense and connect that to Uberflip to automatically update our content for that personalized experience beyond the out-of-box integration they offer.

We explored other ABM personalization vendors, but Intellimize emerged as the best option for us for two reasons. One, any solution we chose had to connect our different sources, integrating fields from 6sense and Salesforce. I didn’t want to just segment by industry, but to maintain a higher level of personalization. Two, only Intellimize could support our entire organization, including demand gen and the marketing operations team. With a broader use case for the entire company, not just the ABM team, it was easier to get approval.

Intellimize offers so many possibilities that I was concerned the platform wouldn’t get used at all due to overcomplicating execution. It’s so open ended, how would we know where to start? But I didn’t need to worry. Intellimize promised that they would help us get started, supporting us as we generated personalization ideas, and they delivered.

Before we even connected to 6sense, Intellimize suggested that we consider small changes like shifting the color of our CTA buttons and changing the copy. We started with these little iterations to figure out how we could optimize the page, and ultimately rolled out a new page template. Erica, our CSM at Intellimize, constantly brings her optimization expertise to the table. And even though Intellimize works for the entire organization, they have separate meetings with us in ABM than with demand gen. Having separate, department-specific conversations means Intellimize can support everyone’s different needs.

Snowflake is at a pivotal point in our history, and the challenge of choosing a vendor now is as much about finding a genuine partner as it is about technical specifications. Intellimize strikes the right balance between being experienced enough to meet Snowflake’s professional needs, but also flexible with a human touch.

Other big-name competitors gave us standard pitches and didn’t reflect our unique needs. Whereas Guy Yalif, the CEO of Intellimize, always answers the phone if I call him. They prioritize us as a customer, their customer success organization is top-notch, and they keep asking what we need. And when those needs change, they respond.

A Boost to Our Capabilities and Performance

We’ve used Intellimize for a year and have developed two approaches to ABM. Our first approach still involves 1:1 pages for our Tier 1 accounts, but we produce them better than ever before by leveraging dynamic personalization with Intellimize. Quarter over quarter, we’ve seen a 49% lift in meetings booked for these accounts since deploying Intellimize as part of a refresh of our strategy cross-functionally. We also now practice 1:many ABM, or what we call “ABM at scale,” creating pages for subsets of accounts by use case and industry. With these pages and accompanying outbound efforts, we’ve seen a 3X boost to our meeting rate.

Overall, Snowflake has experienced a 60% increase in engagement in Q2 FY22 alone, and the best part is that these wins are shared across the company. Intellimize not only helped my ABM team achieve more personalized experiences for our customers, it also provided us the time to become more aligned internally and improve our collaboration. In ABM, we don’t create anything in isolation; we incorporate elements from our marketing and sales counterparts. Demand gen runs webinars and creates content, field marketing creates events, SDRs do outreach, and we curate it with hyper-personalized messaging for top accounts. We’re cross-functionally integrated, so our wins are these other teams’ wins too.

Snowflake is highly regarded for our boutique treatment of accounts. It’s what sets us apart from everyone else. Some people hear “increased automation” and think we’re wiping out that human element with machines, but that’s not the case at all. A better description of our transformation might be “improved orchestration”: a boost in capability to carry out our strategy and achieve our vision. We haven’t had to sacrifice what ABM is all about. We still have personalized campaigns that deliver the 1:1 experience, but they’re created by Intellimize as the page loads, relieving my team of labor-intensive work.

A Hybrid Model for the Future

With Intellimize, I have the peace of mind that all the landing pages will be updated with one click. Ours is now a hybrid model: People still curate the pages, but Intellimize ensures all the components that need updating get updated. I get to step back from the day-to-day creation of campaigns and trust that everything is taken care of brand-wise.

As marketers, our business is understanding our viewers and delivering more value, and we always think we have what we need to do that. But when you have the data in front of you via Intellimize and can see how people engage and what’s statistically relevant, it’s a revelation. Intellimize takes the guesswork out of what we thought we knew about our audience. It allows my ABM team to focus on the data Snowflake is known for and connect that with our customers in a way that captures their interest.

Snowflake has cracked the code, and we use Intellimize to do it.

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Video: How Snowflake’s ABM Team Used Intellimize to Boost Landing Page Conversions by 60%

Landing Page Conversion Optimization

In this 2-minute video, learn how Hillary Carpio, Director of Account-Based Marketing (ABM) at Snowflake, and her team leveraged dynamic website personalization with Intellimize to drive a 60% lift in landing page conversions. Intellimize was also a key component to the team’s success with driving a 49% lift in meetings booked with target accounts.

And if you’re interested in learning more about how Intellimize can help you convert more of your ABM prospects through your landing pages or website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Webinar: How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Landing Page Personalization

For Snowflake, ABM as a strategy is a no-brainer. But if ABM is inherently about personalizing to each account, what is the best way to automate and scale this online?

Breanna Gaul from Snowflake’s ABM team found the solution in Intellimize.

As part of their ABM strategy, Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. As a result, Intellimize has been a key driver in Snowflake increasing their meetings booked with ABM accounts by 49% with a full-funnel integrated ABM program, not to mention saving the team countless hours of manual work.

Discussion points:

Panelists include:

  • Breanna Gaul, Manager of ABM, Snowflake
  • Guy Yalif, CEO, Intellimize

Enjoy the discussion!

And if you’re interested in learning about how Intellimize can help you increase the number of ABM target accounts that you’re converting through your website or landing pages, then request a demo here. We look forward to chatting with you!

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

The Power of Insight: Optimizing Website Conversions at Bonusly with Continuous Machine Learning

by Elisse Lockhart, VP Marketing at Bonusly

Online marketing is critical in the world of B2B SaaS. You need content that resonates with your target audience, even though audience needs shift over time. Savvy marketers understand that last week’s headlines, calls to action, and imagery may not entice this week’s visitors. Sometimes, we have to adjust our strategy—and do so quickly.

I’m the VP of Marketing at Bonusly. Bonusly is a recognition and rewards platform that makes work better for everyone. Our software empowers teams across the world to recognize and reward one another for the great work they do day in and day out. We also give our users detailed analytics and reporting to help leaders and managers identify trends and improve the employee experience.

I oversee our marketing efforts, from content and product marketing to demand generation and brand awareness initiatives. As a marketing team, we help our sales team start great conversations with prospects who want to learn more about Bonusly. In all that we do, we strive to back our hunches with data and adjust our messaging and campaigns accordingly. This, however, is really hard to do effectively without the right tools.

Raising Product Awareness but Not Driving Conversions

When I joined Bonusly three years ago, we were laser-focused on content marketing. Our output was primarily educational material and resources that explained how recognition and rewards programs boost employee engagement and solidify company cultures. It was a great strategy; we built awareness and trust that has served us well and had long-lasting positive impacts.

We then expanded our marketing foundation to better understand our audience, find the right ways to communicate the value of Bonusly, and ensure that our site was set up to engage and capture leads. From there, we worked to optimize our funnel, engaging those leads and priming them to have conversations with our sales teams. We made huge strides in these areas, but we still weren’t converting as much of our traffic to leads as we knew we could.

As the marketing team worked to optimize our funnel, we wanted our website to both drive more engagement and help us learn what was working and what wasn’t in terms of messaging. To do this, we started running A/B tests using Google Optimize.

Without data, it’s hard to make the case to invest more in marketing activities.

Our marketing team is very iterative and we learn fast. Testing with Google Optimize was too slow for what we needed. It requires traffic volume to generate meaningful insights, and we didn’t have enough site visitors to gather the results we wanted in a short time period. Rather than Google Optimize providing the data we needed to move forward, it held us back.

We wanted to iterate and try out more ideas, but it was hard to make our way through them and know what was making an impact on our bottom line. I started to look for tools that could help tie our marketing efforts to our business goals and pave the way for increased advertising spend and continued investment in the right marketing activities.

Making the Most of Machine Learning

I first heard about Intellimize on an online forum. Intellimize is an intelligent website optimization platform that automatically optimizes the user journey to drive web conversions. That sounds great, but what really drew me to the platform was how that optimization happens: machine learning.

People often use machine learning to deal with vast quantities of data. Machines can be taught to comb through and categorize data much faster than people. This means that meaningful insights can be realized much sooner.

But you can also go in the opposite direction and use machine learning to glean actionable data from very little information. Intellimize can determine the most effective marketing strategies over a given period, even if there are no statistical winners. It automatically makes adjustments and improves conversions by redirecting traffic to areas that are performing well without waiting for the conclusive results of an A/B trial.

This was key. We saw how Intellimize could support our iterative approach to marketing, help us implement new strategies, and justify additional marketing spend.

Desired Actions and Fast Results

We began working with Intellimize in December 2019. As a first step, their campaign optimization team asked us to put a dollar value on our two most desired actions: demo requests and trial signups.

It can take several years for A/B testing to achieve what machine learning can achieve in months.

We pushed people toward demos because they have a higher business value, opening the door to conversations with our sales team. Trial signups are also valuable to us, as these leads get to experience our product and get a sense for how it can help their company. Intellimize helped us set up variations and rate tests on different website pages so the platform could learn to optimize for both demos and trials in the right situations.

It didn’t take long to see results. We generated 67% more product demo requests from our homepage in our first three months with Intellimize, and tested 85 new ideas in just under four months. It would have taken decades of A/B testing to achieve these results.

Tweaking Layouts and Testing Hypotheses

Once we got the ball rolling, we started to play around with various elements of our website. We began by changing headlines and buttons on our homepage. We then tweaked the layout to test several hypotheses. For example, we wanted to measure the impact of social proof on demo requests, so we altered the placement of testimonials on our homepage.

In early 2020, we engaged in a fruitful collaboration with our design team to adjust imagery and white space in various parts of our site. We tested complex images versus simple ones and condensed information versus more white space. At the beginning of 2020, our site featured a photograph in the background of the hero, overlaid with a color gradient and text. To simplify the visuals, our design team eliminated the background image and lightened the gradient. It worked. We saw a spike in conversions but continued to serve both versions of the homepage to observe the ongoing results.

By April 2020, we noticed that the simplified homepage was no longer generating more conversions. By then, COVID lockdowns were in full swing, and we surmised that visitors who were cut off from family, friends, and coworkers were drawn to pictures of other people. We confirmed this hypothesis by adding background images to other pages on our site and comparing them to versions with the simplified gradient. Sure enough, Intellimize showed that people engaged more and moved further along their customer journey when they saw faces in the background.

A Constant Stream of New Insights

At Bonusly, we never stop learning, and Intellimize provides our marketing team with a constant stream of new insights we can share with other teams. Every month, the marketing team meets to discuss themes that currently resonate with our audience. We look at Intellimize data and share it with other teams to inform messaging across the company. Among other things, we help our sales team structure conversations with prospects and suggest new blog topics to our content marketing team.

We also share Intellimize learnings that can impact other marketing activities. For example, we adapted the learning that visitors are drawn to pictures of people, and we built display ads around photographs instead of illustrations. It’s just one example of how we can transfer what we learned in one area to inform new marketing activities and quickly adapt to our current and potential customers’ needs.

While we’ve generated many insights from Intellimize, we also bring learnings from other parts of the business into Intellimize tests. In March, April, and May of 2020, our remote work blog posts resonated most with visitors, so we incorporated that theme into as much of our messaging as possible. As the pandemic wore on, however, people’s interest evolved into other topics. Instead, they began to ask our sales reps about ways to maintain employee motivation and morale. We ran some tests with Intellimize to confirm that we’d found our next hot topic.

A Marketing Department Transformed

We’re a small but mighty marketing team. We have a lot to juggle, and need to move faster than prolonged A/B testing allows. We also don’t have the internal resources to code website variations. Now, we don’t have to worry—we leave the heavy lifting to the team at Intellimize. We rely on their analytic tools and ongoing support to drive insights that have optimized buyers’ paths and lifted website conversions.

Intellimize changed the game for Bonusly’s marketing team. We’ve had great results over the past year, and there’s so much more to come. In Intellimize, we found a trusted partner who understands what’s important to Bonusly and keeps coming up with ideas to help us reach our marketing goals.

Join the Conversion Revolution Today

For B2B SaaS marketers, Intellimize is the premier website optimization solution that delivers superior results in a fraction of the time.

Discover for yourself what other B2B SaaS leaders like Snowflake, Looker, Okta, Sumo Logic and Drift already know.

Receive a customized demo, tailored specifically for your use case and business challenges.

Please enter your work email below & we will be in touch soon to discuss your questions.

Video: How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Machine Learning-based Website Optimization

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic. Learn how Sumo Logic transitioned from A/B testing to a machine learning-based approach to website optimization with Intellimize, where they effectively tested 258 variations at once and automatically created over 1 billion page versions. As a result, the Marketing team drove amazing lift in free trial conversions.


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you! 

Webinar: More Conversions, in Less Time: How Sumo Logic Built an Effective CRO Strategy from Scratch

Conversion rate optimization. Website testing.

As marketers, we know these offer tremendous value, but where do you start? What do you test first? Which page do you optimize first? Where’s the biggest opportunity to make a quick impact on your metrics?

When Sam Molmud, Director of Web Strategy at Sumo Logic, joined the organization in 2019, he was tasked with building a website testing and CRO strategy from the ground up. From running A/B tests to ultimately finding success with machine learning-based website optimization with Intellimize, Sam has turned the Sumo Logic website into a lead gen machine and accumulated numerous learnings along the way.

Sam has been there, done that, and he’s ready to share his knowledge to empower other marketers.

In this webinar, Sam speaks about his journey, where he successfully ran 10 years worth of tests in just 6 months.

Listen in and learn:

  • [4:56] The challenges he experienced with A/B testing that have been solved by machine learning-driven website optimization with Intellimize
  • [8:45] How Sam built a CRO strategy from scratch, including pulling together resources, establishing benchmarks, and setting goals
  • [17:57] 6+ website testing ideas that are working right now, that are enabling everything from decreased drop-offs on the home page to increased conversions from paid ad traffic
  • [35:54] Find out the overall incredible lift % that Sumo Logic achieved from working with Intellimize

Panelists include:

  • Sam Molmud, Director, Web Strategy & Operations, Sumo Logic
  • Guy Yalif, CEO, Intellimize


Enjoy the discussion!


And if you’re interested in learning more about how Intellimize can help you convert more visitors through your website with machine learning-based website optimization, request a demo here. We look forward to chatting with you!

Video: How Intellimize Helps Dermalogica Grow Its Online Business Across 6 Global Markets

Video: How Intellimize Helps Dermalogica Grow Its Online Business Across 6 Global Markets

Watch this video with Dermalogica CEO Aurelian Lis to learn how Intellimize helps the global ecommerce brand rapidly optimize their website & boost revenue.
Dermalogica CEO Aurelian Lis shares how his team has leveraged Intellimize to test over 450 variations on their website, increase revenue, and grow their business across 6 global markets. Want to see how your organization can benefit from the power of Intellimize? Simply request a demo.

Video: How Drift used Intellimize to get 322% more qualified sales leads

Sara Pion shares her experience as a growth marketer at Drift, a fast-growing company that makes a chat software and conversation marketing platform used by over 150,000 companies around the world. Sara was faced with many of the same stumbling blocks that many growth marketers struggle with, including:

  • The never-ending pressure to deliver more signups on Drift’s website and more leads to a hungry sales team.
  • Sara knew she wanted to test ideas and optimize Drift’s website to cater to these needs, but was faced with continual backlogs with their design and web development teams.
  • Sara’s team didn’t have the ability to run tests on their own with their content management system.

Drift had to find a solution that allowed them to experiment with website optimization ideas quickly and easily without bogging down their internal teams.
Enter Intellimize. By using our predictive personalization platform, Sara was able to:

  • Drive more leads
  • Drive higher quality leads
  • Drive cross-channel learnings

In two quarters, Drift’s team was able to test what they called “big swings” for one of their most important pages, tried out 25,000 different variations of the page, and ended up seeing a 322% improvement. Drift was also able to drive more high-quality leads since they ran different experiences for their lead channels, and were able to set the right website optimization goals for the right people visiting their website in the moment.
To see more about Sara’s experience with using the Intellimize platform, check out the video above.
Want to see how your organization can benefit from predictive personalization? Simply click on the “Request Demo” button on our website.