AI in retail: Testing & personalizing customer experiences for e-business growth

Stella & Dot improved its website conversion rate by 52% by automatically personalizing its check-out page for each site visitor, using AI

AI can be a powerful tool for retailers to accelerate learning, personalize experiences, and drive incremental revenue. But tackling this tech space can be a daunting task for any retailer. Stella & Dot, the global social selling fashion and accessories brand, leverages strategic experimentation to dynamically personalize the journey for their stylists, hostesses, and shoppers on its mobile and desktop sites. With a test-and-learn philosophy, the brand has allowed analytics, increased revenue, and consumer engagement determine future strategy.

As a result, Stella & Dot has driven a 400% increase in website engagement and a 52% increase in shopping cart check-outs.

Want similar success from your website efforts? Listen in to this webinar where Meera Bhatia, COO of Stella & Dot, and Guy Yalif, CEO of Intellimize, explain how AI can revolutionize your website testing & optimization efforts, how you can skyrocket the volume of testing you’re doing—but with less time and less work, and why it’s easier than you think to get started with AI now.