Achieving Experimentation Maturity
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Experimentation is key to understanding your target audience and is a powerful lever for driving meaningful results for your business. But in order to do all of this well and at scale, you need to progress through the levels of experimentation maturity.
In this eBook, we explore:
- The 5 levels of experimentation maturity
- The 4 pillars of experimentation maturity and the various activities within each pillar
- How to assess and improve the maturity of your experimentation program