Resource Hub

Blog

December 7, 2023

Infographic: Website Trends and Tips for the Beauty Industry

Check out our beauty industry infographic to get a deeper understanding of the digital trends shaping the world of beauty and how you can change your website accordingly.

Blog

December 5, 2023

Filling the Gaps of Your ABM Program

Fill in the Blanks of Your ABM Program covers ABM best practices, emerging trends, ABM success stories, plus four common ABM program gaps and how to fill them. Download now!

Blog

November 30, 2023

Website Personalization for Beauty Brands

Wondering how to get started with website personalization for beauty brands? Download our latest eBook, 15 Website Experiments for Beauty Brands for a jumpstart!

Blog

November 28, 2023

Running an AI-powered ABX Program with Intellimize

Get a full overview of how Intellimize enables B2B markers to seamlessly orchestrate personalized experiences across every touchpoint in the buyer’s journey with AI-driven optimization.

Blog

November 21, 2023

3 Tips for Creating a Great Product Recommendation Quiz

Interested in creating a product recommendation quiz for your ecommerce website? Read this post to get three tips for creating your own product recommendation quiz.

Blog

November 16, 2023

How to Leverage Modals in Ecommerce

In this blog, we cover what modals are and why you should use them, along with nine examples of modals from real ecommerce brands. Get started with modals on your website today!

Blog

November 14, 2023

How to Leverage Modals on Your B2B Website

Interested in experimenting with modals on your B2B website? This crash course on B2B modals will give you the foundation you need to confidently add modals to your B2B website strategy.

Blog

November 9, 2023

Product Bundling 101: Benefits, Types, and Examples

Interested in experimenting with product bundling on your ecommerce website? This crash course will give you the tools you need to start product bundling today.

Blog

November 7, 2023

Infographic: Retail Technology in 2024

What does the future of retail technology look like? We partnered with Worldwide Business Research (WBR) and eTail on a survey of 100 retail leaders to see where it's headed in 2024.

Blog

November 2, 2023

The Power of Intent Data

Intent data isn't just another buzzword—it’s a strategic powerhouse that has the potential to transform how businesses understand and drive conversions. Learn more in this blog!

Blog

October 31, 2023

How to Leverage Intellimize Landing Pages

Read this blog post to discover how to leverage Intellimize landing pages to reduce bounce rates, create personalized pages to support your ABM efforts, and much more!

Blog

October 27, 2023

3 Website Ideas for Consumer Electronics Brands

Check out this blog with real-world examples to learn about three website ideas for consumer electronics brands that can help you convert more visitors this quarter and beyond!

Blog

October 24, 2023

AI Use Cases for B2B Marketers

Are you a B2B marketer looking for ways to incorporate AI into your strategy? This blog post outlines nine AI use cases for B2B marketers you can start implementing ASAP!

Blog

October 19, 2023

2024 Retail Technology Predictions

To get an understanding of 2024 retail technology predictions we we partnered with Worldwide Business Research (WBR) and eTail on a survey of 100 retail leaders.

Blog

October 17, 2023

The Most Popular Emerging Retail Technologies in 2023

Check out this blog to learn about the three most popular emerging retail technologies: payment technology, augmented reality (AR), and Internet of Things (IoT) sensors or “computer vision.”

Blog

October 12, 2023

5 Social Proof Strategies for Luggage Brands

To illustrate various social proof strategies you can leverage on your company's site we’ve pulled together five examples from leading luggage brands like Calpak, Tumi and Away.

Blog

October 10, 2023

5 Travel Brand CTA Examples

Looking for travel brand CTA examples to give you website inspiration for your own company? We've got you covered with screenshots from Airbnb, BigBus, Booking.com, Club Med, and Royal Caribbean.

Blog

October 5, 2023

Infographic: 2023 Website Trends and Tips for the Travel Industry

To give you a better understanding of website trends shaping the travel industry, we’ve put together an infographic filled with stats to help guide you towards website success.

Blog

October 3, 2023

Website Optimization Ideas for Travel Brands

Our new guide, 21 Website Experiments for Travel Brands, will take you on a journey through great website optimization ideas that major players in the travel industry are having success with.

Blog

September 28, 2023

Marketing in 2023: Insights from CMOs on the Latest Trends

We gathered leading CMOs for a lively discussion about state and future of marketing. Read this blog post to get a sneak preview of what leaders from Daxko, Splash, Intellimize, and more discussed.

Blog

September 26, 2023

B2B Personalization Tips from Drift

During her session at Convertapalooza, Caitlin Seele, Head of Digital Marketing at Drift, covered countless B2B personalization tips. Read about a few of them in this blog!

Blog

September 21, 2023

Ecommerce Website Experimentation Tips from Dermalogica

Read this blog to snag some expert ecommerce website experimentation tips that can improve your CRO program from Eddie Dunk, ecommerce manager at Dermalogica.

Blog

September 18, 2023

B2B Website Optimization Tips from Code42

During their Convertapalooza session, Sarah Good and Sarah Bartlett of Code42 dished out their expert B2B website optimization tips. Check out some of our favorites in this blog!

Blog

September 14, 2023

4 Holiday Homepage Examples for Consumer Electronics Brands

To give marketers the inspiration they need to “sleigh” the 2023 holiday season, we’ve compiled a list of our 4 favorite holiday homepage examples for consumer electronics brands.

Customer Story

July 12, 2023

How Impact Dog Crates doubled their homepage conversion rate in 90 days with Intellimize

Discover why Impact Dog Crates chose to partner with Intellimize to hit their conversion rate goals, and what strategies they implemented to uplevel their website experience.

Customer Story

June 29, 2023

Industrious generates $1.6M in value with Intellimize

Learn how Industrious, the fastest-growing coworking space in the US, leverages Intellimize to easily make changes to their website without coding a thing.

Customer Story

April 27, 2023

Coupa Executes Dynamic ABM Strategy with Intellimize

Learn how the marketing team at Coupa leveraged Intellimize to launch a powerful ABM program targeting their key named accounts.

Customer Story

February 10, 2023

LaserAway Drives 200% Growth with Intellimize

The LaserAway marketing team understands the power of AI, read how they paired their team’s expertise and creativity with Intellimize to drive 200% growth.

Customer Story

May 23, 2022

How Drift Uses Intellimize to Convert More Traffic into Revenue

Hear Justin Keller, VP Revenue Marketing at Drift, explain how his team leveraged Intellimize to test 121 variations on their website during their brand refresh and site redesign. In less than 90 days, Drift drove a 129% lift in conversions and over $2.8M in incremental revenue.

Customer Story

September 2, 2021

Going Beyond A/B Testing at Tableau: Driving Personalized Experiences and Conversion Performance

Learn how Tableau was able to build, personalize, and scale their ecommerce offering and drive more conversions with Intellimize.

Customer Story

August 27, 2021

How Okta Used Intellimize to Scale Lead Gen and Drive 1,500 Website Leads in 90 Days

In this 3-minute video, learn how Okta’s digital marketing team combined their creative ideas with Intellimize’s AI Optimize to scale their website lead generation efforts and drive a whopping 1,500 web leads in just 90 days.

Customer Story

June 3, 2021

How Snowflake's ABM Team Used Intellimize to Accelerate Landing Page Conversions by 60%

Hear from Snowflake's Director of ABM, Hillary Carpio, on how her team has built a world-class marketing program with account based marketing (ABM) and Intellimize.

Customer Story

April 22, 2021

Optimizing Website Conversions at Bonusly with Continuous Machine Learning

Online marketing is critical in the world of B2B SaaS. You need content that resonates with your target audience, even though audience needs shift over time.

Customer Story

February 10, 2021

How Sumo Logic Accelerated Web Conversions by Automatically Testing 1 Billion Page Versions

Check out this 2-minute video, featuring Sam Molmud, Director of Web Strategy & Operations at Sumo Logic.

Customer Story

August 21, 2020

How Intellimize Helps Dermalogica Grow Its eCommerce Business

Dermalogica's CEO explains how his company is driving hundreds of thousands of dollars of additional revenue through website optimization and machine learning with Intellimize.

Customer Story

February 6, 2018

How Perkville drove 13% improvement in loyalty program registrations

Perkville, a customer loyalty platform serving all business sizes, shares how Intellimize helped drive a 13% lift in new program registrations.

Customer Story

Meal delivery company achieved a 47% lift in new subscriptions in 30 days

A subscription-based meal delivery service uses Intellimize to overhaul their website personalization strategy and optimize their testing, resulting in significant lift and new subscriptions.

Ebook

November 30, 2023

Fill in the blanks of Your ABM Program

Learn about common gaps in ABM programs and how to fill them in with AI-driven personalization and more.

Ebook

November 6, 2023

15 Website Experiments for Beauty Brands

Discover how leading beauty brands are leveraging the latest in AR and AI in their website testing programs and get inspiration for your next experiment.

Ebook

November 1, 2023

The Marketer's Guide to Optimizing Website Conversions

A comprehensive ebook with strategies for marketers to implement to maximize their website personalization program.

Ebook

October 4, 2023

Emerging Technologies in the Retail Sector

How new technology implementations are changing the customer experience both in-store and online

Ebook

September 18, 2023

21 Website Experiments for Travel Brands

This eBook from Intellimize features experiment ideas for travel brands to test on their websites to maximize bookings, engagement, sales and more.

Ebook

June 6, 2023

Profitable Personalization: How AI Can Increase Your Ecommerce Revenue

In this eBook from Intellimize and Retail Dive, learn how eCommerce brands are leveraging trends in AI to personalize customer experiences and drive more revenue.

Ebook

May 2, 2023

How AI Optimization Drives Conversions for Marketers

Our eBook, How AI Optimization Drives Conversions for Marketers, covers how and why marketers should implement AI solutions on their websites and beyond.

Ebook

January 4, 2023

Demand Gen Report: What’s Working in Personalization?

Personalization tactics are key to pipeline generation, but marketers must balance anonymization and relevant outreach. Download the report, What’s Working in Personalization.

Ebook

November 30, 2022

9 B2B Website Testing Strategies That Work

Our eBook, 9 B2B Website Testing Strategies That Work, covers 9 B2B experiments that real Intellimize customers have seen success with.

Ebook

November 15, 2022

6 Holiday Website Personalization Ideas for Ecommerce Marketers

Drive more conversions with these easy to implement, no-code holiday website personalization ideas for marketers.

Ebook

October 27, 2022

How Brands Can Succeed in the Subscription Economy

This report explores the evolution of the subscription model as a viable brand strategy, and how focusing on personalization and customer experience is key to winning against the competition.

Ebook

October 14, 2022

7 Proven Ecommerce Experiments that Work

Proven experiment and testing variation ideas that will move the needle and increase lift for ecommerce brands in 2022 and beyond.

Ebook

July 22, 2022

The Marketer's Ultimate Guide to Ecommerce Metrics

Learn how to drive and optimize the customer experience with the Marketer's Ultimate Guide to Ecommerce Metrics.

Ebook

February 18, 2022

Make Your Homepage Hit Home

In this eBook, we'll explore 5 ways for B2B businesses to optimize their homepage and facilitate stronger conversion rates.

Ebook

3 Ways to Optimize Your Website CTAs

Ebook

An Introduction to AI Optimize

How conversion-obsessed marketers can optimize their websites for every visitor

Ebook

The Big Book of Website Optimization Ideas

Ebook

An Enterprise Guide for Improving the B2B Website Conversions

Ebook

5 Tips for Optimizing Website Forms

Ebook

Turn More Browsers into Buyers

Ebook

Achieving Experimentation Maturity

Read our eBook to assess how mature your current experimentation program is and how you can improve it.

Ebook

The Buyer's Guide to Website Conversion Optimization Solutions

Glossary

March 29, 2023

Dark pattern

A dark pattern is a deceptive tactic used to persuade a website visitor to take an action they may not normally take or that they did not intend to take.

Glossary

March 23, 2023

Firmographic data

Firmographic data is data that provides information about a company's characteristics and attributes, often used in B2B marketing and sales to identify businesses to target.

Glossary

March 23, 2023

First-party data

First-party data is behavioral information that a company collects directly from its customers and/or prospective customers.

Glossary

March 21, 2023

Bounce rate

Bounce rate is the percentage of visitors who leave a website after only visiting one page and is calculated by dividing total website visitors with the number of visitors who left on the first page load.

Glossary

March 21, 2023

Growth hacking

Growth hacking is a subcategory of marketing that focuses on the rapid growth of a company through cost-effective digital marketing strategies.

Glossary

March 9, 2023

Product detail page

A product detail page, also known as a PDP, is an important component of an ecommerce site that provides detailed information about a specific product or service.

Glossary

March 6, 2023

Statistical significance

Statistical significance is a metric in statistical analysis that supports the validity of a given result, the higher the value, the more likely the results are real and not coincidental.

Glossary

February 14, 2023

Lead generation

Lead generation involves attracting prospective customers to a business, increasing their interest through nurture campaigns, and converting them into a customer.

Glossary

January 12, 2023

Landing page optimization

Landing Page Optimization (LPO) is the practice of improving landing page elements with the goal of increasing conversions.

Glossary

January 12, 2023

Type 2 error

A type 2 error occurs in an experiment when the result is a false negative, and can be harmful to experiments because they lead researchers to believe that a false finding is true.

Glossary

January 9, 2023

Heatmaps

Heatmaps are a visual representation of user activity on a website and can be a valuable tool in building out and refining a website optimization strategy.

Glossary

January 5, 2023

Account based marketing

Account based marketing (ABM) is a B2B growth strategy used to target specific prospects with tailored and relevant offers to ultimately generate more pipeline and revenue.

Glossary

January 5, 2023

Multivariate testing

Multivariate testing is a method of statistical testing that involves multiple variables, each of which can be modified to test variations of the same idea.

Glossary

January 4, 2023

Machine learning

Machine learning (ML) is a type of artificial intelligence (AI) wherein computers use historical and contextual data to observe and learn behavior to predict outcomes.

Glossary

December 8, 2022

Website optimization

Website optimization is the process of using strategies, tools and controlled experiments to improve user experience, traffic and conversion on your site.

Glossary

October 27, 2022

Social proof

What is social proof, what are the types of social proof and how brands can leverage social proof in their marketing strategies.

Glossary

October 21, 2022

Flicker

Flicker is the phenomenon where a webpage loads in one state not meant for the visitor, then transitions to show a variation of that page, often a dynamic version meant to provide a personalized experience.

Glossary

October 18, 2022

Customer acquisition cost (CAC)

Customer Acquisition Cost (CAC) is the total cost associated with acquiring new customers. Learn how to calculate it and strategies for reducing it here.

Glossary

October 7, 2022

A/B testing

A/B testing is a statistical methodology of testing different versions of an element on a page, such as a headline or an image, to determine which one performs better.

Glossary

September 30, 2022

Conversion rate optimization (CRO)

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or requesting a demo.

Glossary

September 30, 2022

User-generated content

A full explanation of user-generated content, how to incorporate it into your marketing strategy and examples of types of user-generated content.

Glossary

September 30, 2022

Shopping cart abandonment

What is shopping cart abandonment, how to calculate shopping cart abandonment rate and how to reduce shopping cart abandonment on your website.

Glossary

September 7, 2022

Average order value

What is Average Order Value, how to calculate it and strategies for increasing it using website optimization and personalization.

Glossary

Website Personalization

Website personalization is serving content and experiences that resonate with an individual visitor, based on their preferences and prior interactions with the brand.

Glossary

Customer lifetime value (CLTV)

Learn how to calculate customer lifetime value and strategies to maximize CLTV for your business.

Glossary

Type 1 error

In statistics, a type 1 error occurs when an experiment rejects a null hypothesis, incorrectly concluding that a positive result from testing is the true result.

Glossary

Multi-armed bandit

Multi-armed bandit is an approach to testing that focuses on exploration and exploitation to optimize for a desired outcome, a critical part of website optimization strategy.

Glossary

Bayesian inference model

The Bayesian inference model is a statistical model based on Bayes’ theorem used to find the probability of an outcome, taking into account prior evidence.

Playbook

June 24, 2021

Test different ways to reassure buyers at the cart

Think about how you might address any concerns prospective buyers might have when they’re on the cart page.

Playbook

June 24, 2021

Experiment with simplified, interactive forms

Aim to make forms on your site as painless as possible. Put yourself in the customer’s shoes.

Playbook

June 23, 2021

Try a simplified, funnel version of the checkout flow

An important play you should consider running for the cart page and checkout flow is removing the majority of the navigation and non-essential elements from the page.

Playbook

June 22, 2021

Experiment with how you present promotions and discounts

The product details page is a good place to highlight the benefit of any free shipping, related promo offers, and discounts that your site offers.

Playbook

June 22, 2021

Experiment with scarcity and time-sensitive offers

A great play that many marketers run is to lean into the scarcity of a product or promotion.

Playbook

June 22, 2021

Experiment with personalized product recommendations

Some buyers visit a website with a vague idea in mind of what they’re looking for but are open to suggestions.

Playbook

June 16, 2021

Test different automatic product refill options

Some sites offer an automatic refill option for products that are regularly repurchased by the same customer when they run out (e.g. skincare products or coffee).

Playbook

June 15, 2021

Experiment with what you display for product listings

When you’re viewing a list of products, think about what you might want to see yourself.

Playbook

June 15, 2021

Simplify your product details page text and layout

Keep it simple and easy to scan. Most customers don’t want to wade through a lot of text.

Playbook

June 14, 2021

Experiment with your category page layout

Reflect on which options and info your buyers might be most interested in as they browse your category pages.

Playbook

June 14, 2021

Remember Custom Filters and Sort Options

One way to personalize your customers’ experience is to remember how they sort and filter on your category and search pages.

Playbook

June 10, 2021

Optimize your CTAs to drive more clicks

Regardless of which page you’re optimizing, your primary CTAs (e.g. Add to cart, Checkout, Sign up) should stand out to a buyer that’s scanning the page.

Playbook

June 9, 2021

Highlight ratings, reviews, and other social proof

Shoppers tend to look for social proof to help guide their decision when they’re uncertain about making a purchase. You can buyers' concerns by prominently displaying social proof.

Playbook

June 7, 2021

Try Emphasizing Different Types of Content on the Homepage

Consider testing out different ways of composing the homepage so that specific types of content are emphasized. When customers land on the page, what’s the first thing that stands out to them?

Playbook

June 4, 2021

Test different product image presentations

Most of the time, online shoppers browse product images to help visualize owning the product before they make a purchase.

Playbook

June 3, 2021

Personalize the homepage for each buyer

Your customers are individuals. Leverage Intellimize to tailor their experience so that it feels more personalized to them.

Playbook

June 2, 2021

Showcase what’s important above the fold

The concept of “above the fold” originates with newspapers, where the newspaper was folded and only a portion of the page was visible at first glance.

Playbook

May 6, 2021

Form Validation to Qualify Prospects

Form validation can be a good option to leverage if you want to filter out less qualified leads so that more of the prospects converting are highly qualified leads.

Playbook

May 6, 2021

Extend the thank you page experience

The page that appears after a prospect submits a form is often underutilized.

Playbook

May 5, 2021

Alternative Chatbots

Chatbots are a handy way to gain more insights into your prospects, help direct them towards what they’re looking for, and guide them to your own objectives.

Playbook

May 4, 2021

Experiment with images

Playbook

May 3, 2021

Maintain the Continuity of Your Ad Messages

Compel visitors from paid ads to convert once they reach your site by using the same imagery, keywords, phrases, and special offers from the ad.

Playbook

April 30, 2021

Make the homepage a dynamic landing page

Imagine a world where every time a prospect landed on your homepage, they were presented with content tailored specifically to their traits and interests.

Playbook

April 29, 2021

Minimize Optional CTAs

You don’t want to overwhelm your prospects by giving them too many CTAs to choose from.

Playbook

April 28, 2021

Curated customer logos

Adding brand logos for your existing customers is a good way to build trust and present social proof.

Playbook

April 28, 2021

Tailored case studies and social proof

Generally, case studies and social proof can help give prospects an inside look into how effective your solution can be for them as well as build trust or provide a sense of validation.

Playbook

April 26, 2021

Shorter Messaging and Different Tone

Try testing out different approaches to how you say what you want to say.

Playbook

April 23, 2021

Interactive forms

Consider thinking outside of the form field box by injecting some color and life into your forms.

Playbook

April 22, 2021

Simplify your form fields

Once the prospect reaches the form, you’ve already caught their interest and they’re at least partially invested.

Playbook

April 16, 2021

Place Important Content Above the Fold to Grab Attention

The concept of “above the fold” originates with newspapers, where the newspaper was folded and only a portion of the page was visible at first glance.

Playbook

April 16, 2021

Optimize your CTAs to Drive Engagement

When prospects arrive on a page, you want them to take one or more desired actions.

Playbook

Test ways of guiding visitors from the homepage

Think about where you want your visitors to go from the homepage and test out different ways of organizing the page to effectively guide them to that destination.

Website Personalization

B2B

Press

November 15, 2023

Intellimize introduces AI-powered Account Based Marketing Experiences

ABM managers can easily orchestrate AI-personalized experiences for every website visitor

B2B

Press

October 17, 2023

Intellimize Joins Forces with Demandbase to Revolutionize ABM

New integration between Intellimize and Demandbase enables hyper-personalization for ABM campaigns.

B2B

Press

September 13, 2023

Intellimize Powers Precision Marketing with 6sense

Integration between Intellimize and 6sense harnesses the power of intent data for tailored website experiences

All

Press

September 6, 2023

Fortune Media and Great Place To Work® Name Intellimize to 2023 Best Small Workplaces List, Ranking No. 7

We are thrilled to announce that Great Place To Work® and Fortune magazine have selected Intellimize for the 2023 Fortune Best Small Workplaces™ List.

All

Press

August 15, 2023

Intellimize Ranks No. 1387 on the 2023 Inc. 5000

For the 2nd Time, Intellimize Makes the Inc. 5000, at No. 1387 in 2023, With Three-Year Revenue Growth of 421% Percent

All

Press

July 5, 2023

Intellimize Shortlisted at The SaaS Awards 2023  

Intellimize has been shortlisted in the 2023 SaaS Awards program in the category Best Enterprise-Level SaaS Product (USA) alongside many leading organizations.

All

Press

June 14, 2023

Fortune Media and Great Place To Work Name Intellimize to 2023 Fortune Best Workplaces in the Bay Area

Coming in at No. 37 we are thrilled to share Great Place To Work® and Fortune magazine have included Intellimize in this year's Best Workplaces in the Bay Area list.

B2B

Press

June 6, 2023

Intellimize Enables B2B Marketers to Drive More Efficient Pipeline from Key Accounts

Marketers can create 1:1 personalized experiences for prospects from key accounts with turnkey Salesforce integration and new Enhanced Match

All

Press

May 9, 2023

Intellimize Named to Inc. Magazine’s Annual Best Workplaces List for 2023

Intellimize has been named to Inc. magazine’s annual best workplaces list for 2023, awarded to organizations for creating exceptional workplaces and company cultures.

Press

April 20, 2023

Intellimize Promotes Tracy Sestili to Chief Marketing Officer

Intellimize promotes Tracy Sestili to Chief Marketing Officer, she is the first non-founder C-suite executive at Intellimize.

All

Press

February 28, 2023

Intellimize Rewrites the Rules of Personalization and CRO with AI Content Studio

Intellimize announces the launch of AI Content Studio, a new generative AI feature to help marketers write and develop copy that converts even faster.

Press

January 25, 2023

Intellimize Minimizes Industry Disruptions with Free Service for Google Optimize 360 Customers

For a limited time, Intellimize is offering 6 months of free service to displaced Google Optimize 360 customers after it was announced the tool was sunsetting.

Press

December 14, 2022

Intellimize App Sets Up Shopify Merchants for Success in 2023

Leaner eCommerce teams using Shopify can start creating personalized experiences for every website visitor with Intellimize’s free turnkey integration app available in the Shopify App store

Press

November 9, 2022

Study Finds AI and Machine Learning Will Be Key for DTC Subscription Service Success

77% of brands are missing their greatest opportunity to meet subscription service revenue targets: AI and ML

All

Press

August 16, 2022

Intellimize Ranks No.1624 on the 2022 Inc. 5000 Annual List

With Three-Year Revenue Growth of 388%, Intellimize Receives Ranking No.1624 Among America’s Fastest-Growing Private Companies

Press

August 4, 2022

Intellimize Releases AI Powered Copy Suggestions for Marketers to Instantly Personalize Websites That Convert More

The latest release from Intellimize features AI powered copy suggestions for marketers, simplified A/B testing, a 75% faster dashboard and more.

Website Optimization

All

Press

June 28, 2022

Intellimize Provides Frictionless Ecommerce Experiences for Growing Brands

Marketing's most intelligent personalization and website optimization company expands its ecommerce capabilities with real time revenue attribution and optimization.

Press

June 16, 2022

Intellimize Earns 2022 Great Place to Work Certification™

Intellimize receives the Great Place to Work Certification for 2022-2023, a prestigious award celebrating workplace culture, employee experience and positive leadership behaviors.

Website Personalization

All

Press

June 8, 2022

New Intellimize Release Simplifies Website Personalization for Brands

The new Intellimize personalization feature set includes a no code website visual editor and a no code optimization audience builder.

All

Press

May 17, 2022

Intellimize is Named Inc. Best Places to Work 2022

The leading personalization and website optimization company ranks among the highest-scoring companies for its customer driven culture, remote work, and generous benefits.

Press

July 19, 2021

Diginomica: Snowflake Uses Intellimize to Drive Website Personalization

Hillary Carpio, the Director of ABM at Snowflake, recently told Diginomica author, Barb Mosher Zinck how the Snowflake demand team uses Intellimize to optimize content for personalized landing pages.

Press

July 16, 2021

VentureBeat: Intellimize Raises $30M to Optimize Websites with AI

Kyle Wiggers shares highlights on the latest round of funding for Intellimize and speaks with Guy Yalif, CEO of Intellimize, in this article from VentureBeat.

Website Optimization

All

Press

July 8, 2021

Intellimize raises $30M Series B to deliver high converting websites for results-focused marketers

AI Optimize platform marries marketer creativity and machine learning scale to transform website optimization

Press

October 24, 2020

Intellimize named a Cool Vendor by Gartner

Intellimize has been included in the list of Cool Vendors in Personalization1 by Gartner. This year’s vendors “focus more on delivering personalization that has a discrete connection to revenue.”

Press

October 22, 2020

Crunchbase News: Intellimize Closes $12M Round Of New Funding

Sophia Kunthara shares highlights of her interview with Guy Yalif, CEO of Intellimize, in this article from Crunchbase News.

Website Optimization

All

Press

October 21, 2020

Intellimize Raises Additional $12M To Accelerate Intelligent Website Optimization

Addition leads the round as new customers Snowflake, Sumo Logic, and Unilever Prestige sign on and former Tableau CMO Elissa Fink joins Board of Directors

Press

October 21, 2020

LevelingUp Podcast with Eric Siu: How Intellimize Increases Website Conversion Rates

In a recent interview with Eric Siu, host of the LevelingUp Podcast, Guy talks about his fascination with aerospace design, his past roles at Yahoo, Twitter, and BrightRoll, and his current role as Intellimize’s Co-Founder and CEO.

Press

June 16, 2020

Intellimize Aims To Help Marketing Teams Personalize Their Websites

Demand Gen Report has featured Intellimize in a Solution Spotlight, where they recognize the latest products that will have an impact on B2B marketing.

Press

April 15, 2020

‎If You Market Podcast: Practical AI for B2B Marketing

Listen in on this lively conversation with co-hosts Sky Cassidy and Karla Jo Helms as they discuss Marketing AI with Guy Yalif, CEO of Intellimize.

Press

March 5, 2020

Forbes: What’s Next For UX Design? 14 Tech Experts Share Their Predictions

As a member of the Forbes Technology Council, Intellimize CEO Guy Yalif has his finger on the pulse of tech and UX design trends.

Press

February 25, 2020

Forbes: AI In Marketing Is Only As Good As The Human Behind It

Marketers (understandably) wonder how artificial intelligence (AI) might affect their careers.

Press

February 21, 2020

TotalRetail: 50 Best Retail Tips of 2019

In this new report, TotalRetail shares their annual collection of the 50 best tips of the year, which appeared in their e-newsletter (Total Retail Report ) and on the website of Total Retail in 2019.

Press

January 25, 2020

CRO.CAFE Podcast: Intellimize CEO Guy Yalif talks AI in marketing, personalization, and more

Many marketers were introduced to the concept of personalization with rules-based personalization -- or creating "if this, then that" rules centered around specific audiences.

Press

December 12, 2019

Forbes: AI Mythbusters: Six Misconceptions about AI for Marketers

See Intellimize CEO Guy Yalif's article, published in Forbes, which debunks common myths about AI in marketing to cut through the hype.

Press

November 6, 2019

Total Retail: 7 tips for boosting cart conversion rates

Online retailers know how important their shopping carts are. However, the strategies behind their creation were mostly driven by gut feelings in the past.

Press

September 27, 2019

MarTech Podcast: Intellimize CEO Guy Yalif and his unique journey from aerospace engineering to marketing

No one’s path in marketing is quite the same. Intellimize CEO Guy Yalif has developed a unique approach to thinking about how marketing teams operate and thrive.

Press

May 2, 2019

Fortune: Intellimize raises Series A funding with AI-driven website personalization

Raising $8 million, Intellimize is a predictive personalization platform that empowers companies to personalize websites dynamically in real time for each individual visitor.

Press

May 1, 2019

GrowthHackers: Using AI, Stella & Dot improves conversion rate by 52%

Watch this webinar with Meera Bhatia, COO of Stella & Dot, and Guy Yalif, CEO of Intellimize, as they talk about how AI dramatically changed their website testing and optimization efforts.

Press

April 23, 2019

VentureBeat: Intellimize raises $8 million to optimize websites with AI

In VentureBeat, Intellimize announces its Series A funding led by Amplify Partners, with Homebrew, Precursor Ventures, and several angel investors.

Website Personalization

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Press

April 23, 2019

Intellimize shakes up web personalization with $8M Series A, helping businesses save 25 years of A/B testing each year

Intellimize, an AI based website personalization company, has today announced a string of company updates including an $8M Series A funding round, new growth figures, and a new VP of Sales.

Press

January 7, 2019

Destination CRM: Intellimize CEO Guy Yalif weighs in on what 2019 will bring for CRM

What will 2019 bring for CRM? That's what Destination CRM asked several leading marketing, sales, and customer service experts heading into the new year.

Press

December 7, 2018

MarTech Series: Interview with Intellimize CEO and Co-Founder, Guy Yalif

In an interview with MarTech Series, Intellimize Co-Founder and CEO Guy Yalif walks through his experience in digital marketing and several important factors that will impact the state of marketing intelligence in the coming years.

Press

December 6, 2018

MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday season

For ecommerce marketers, there is no busier time of year than Black Friday and the holiday season.

Press

September 27, 2018

Retail Touchpoints: Intellimize delivers AI-powered ecommerce site personalization

In Retail Touchpoints, a news sources for all things ecommerce, a solution spotlight was featured on Intellimize's platform.

Press

September 4, 2018

FullContact: Effective personalization across the buyer’s journey

Some marketers struggle with finding ways to interact with customers through every stage of the buyer's journey.

Press

August 8, 2018

GrowthHackers: How to use data to personalize your site

Personalization is fueled by data -- but marketers tend to have a lot of questions about how to best use it in their day-to-day applications.

Press

June 28, 2018

Enterprise Radio Podcast: How AI can help businesses drive more leads

Listen as Guy Yalif, CEO of Intellimize, discusses how AI can help businesses improve the profitability of their websites on Enterprise Radio.

Press

April 6, 2018

CMSWire: Intellimize reflects on 4 big takeaways from ConversionXL Live

Guy Yalif, CEO of Intellimize, reflects on key insights from ConversionXL Live in Austin, TX, in this CMSWire publication.

Press

Fortune: Intellimize raises Series A funding with AI-driven website personalization

Press

MarTech Advisor: Intellimize CEO Guy Yalif highlights 5 common digital marketing mistakes that cost retailers this holiday

Artificial Intelligence

B2B

Press

‎If You Market Podcast: Practical AI for B2B Marketing

Press

FullContact: Effective personalization across the buyer’s journey

Press

Forbes: AI Mythbusters: Six Misconceptions about AI for Marketers

Press

VentureBeat: Intellimize raises $8 million to optimize websites with AI

Press

Destination CRM: Intellimize CEO Guy Yalif weighs in on what 2019 will bring for CRM

Website Personalization

All

Press

Press: Intellimize shakes up web personalization with $8M Series A, helping businesses save 25 years of A/B testing each

Artificial Intelligence

All

Press

VentureBeat: Intellimize Raises $30M to Optimize Websites with AI

Press

CMSWire: Intellimize reflects on 4 big takeaways from ConversionXL Live

All

Press

GrowthHackers: Using AI, Stella & Dot improves conversion rate by 52%

Press

Retail Touchpoints: Intellimize delivers AI-powered ecommerce site personalization

Press

Forbes: What’s Next For UX Design? 14 Tech Experts Share Their Predictions

Press

GrowthHackers: How to use data to personalize your site

Press

Enterprise Radio Podcast: How AI can help businesses drive more leads

Videos

August 19, 2022

Ensure No Ad Spend is Wasted: Going Beyond A/B Testing

Intellimize CEO, Guy Yalif gives a talk at eTail Boston with strategies to go beyond A/B testing, maximizing your greatest marketing asset, your website.

Videos

May 27, 2020

Which is better for me? A/B testing, rules-based personalization, or predictive personalization?

In this video, Intellimize CEO Guy Yalif explains the core differences between 3 methods of website optimization: A/B testing, rules-based personalization, and machine learning predictive personalization.

Videos

May 27, 2020

Prioritizing what to optimize on your website

Before moving forward with a personalization plan, many marketers wonder: Where should I begin when optimizing my website?

Videos

May 19, 2020

Video guide: Product and content recommendations

If you’re just getting started with personalization, you might be wondering what types of product and/or content recommendations might help you with your marketing team’s web optimization strategy.

Videos

April 29, 2020

RevGrowth Virtual Summit 2020 – Adapting Your CRO Efforts: How to Continue Driving Leads & Revenue in a Changing World

During these challenging times, with many budgets and resources cut, our websites remain our most reliable channel for driving new customers.

Videos

April 21, 2020

“Winner take all” testing vs. personalization

When you’re optimizing websites, it’s important for marketers to understand the different approaches you can take in an effort to drive more revenue and conversions.

Videos

April 14, 2020

Main applications of machine learning in marketing

Thanks to advanced algorithms and machine learning, there is a wide range of applications that digital marketers can use to grow their marketing strategies and drive more revenue for their organizations.

Videos

January 1, 2020

Debunking myths about AI in marketing

AI has become a hot-button topic with digital marketers. While some people think of AI as magic, others might think of it as a menace that’s trying to take over our jobs.

Videos

December 19, 2019

Accelerate B2B leads to sales with AI-based personalization

We believe that AI can empower marketers to drive more personalized experiences for website visitors.

Videos

October 31, 2019

How Machine Learning Supercharges Website Optimization

Check out this video to quickly learn about the limitations of A/B testing and rules-based personalization and how machine learning supercharges your web conversion optimization.

Videos

August 15, 2019

Demystifying AI for Marketers: A/B Testing Summit

Video: Find out what AI really is, why it’s gaining more traction in the marketing space, and how its applications can help growth marketers deliver more value and revenue.

Videos

February 6, 2019

How B2B marketers can use data to drive higher conversion rates

B2B Marketers have reliable and easy access to 3 key types of powerful data that can help them optimize conversion rates on their websites.

Videos

January 22, 2019

Practical ways B2C marketers can use data to personalize websites

B2C marketers have a wealth of readily available information that is valuable for personalizing websites.

Videos

August 7, 2018

3 primary types of data used in website personalization

Audience data allows us to create more personalized experiences for our audiences which leads to higher engagement, loyalty, and conversion. This video outlines the 3 primary types of data used in website personalization and provides some common use cases for each.

Videos

June 27, 2018

2 simple ways to identify website testing ideas

This video will show you two ways to identify good ideas to test on your website. You’ll hear some practical ideas to help you better understand your audience and where they are in the purchasing lifecycle.

Videos

June 6, 2018

How to get started quickly & easily with personalization

Getting started with personalization doesn’t need to be complex. This video will show you how to get started quickly and easily.

Videos

September 6, 2017

How to use video to increase conversion rates on your site

Intellimize Co-founder and CEO, Guy Yalif, offers some tips on how to use video to increase conversion rates on your site.

Videos

August 30, 2017

Top 5 best practices for getting started with predictive personalization

Intellimize Co-founder and CEO, Guy Yalif, shares five best practices for how to get started with predictive personalization.

Videos

August 22, 2017

How predictive personalization drives better website results

Intellimize Co-founder and CEO, Guy Yalif, explains how predictive personalization outperforms A/B testing.

Videos

Video: Demystifying AI for Marketers: A/B Testing Summit

Videos

Practical ways B2C marketers can use data to personalize websites

Webinars

Transforming Browsers to Buyers: The Power of Personalized Websites

Watch this on demand webinar to see how Drift and Intellimize together deliver a more personalized experiences at scale.

Webinars

Top Hits of 2023: AI, Attribution, & Growth

Leading CMOs from Splash, Daxko, New Relic, and Intellimize will discuss the future of marketing.

Webinars

Kicking Up Your Experimentation Tempo

Hear how Dermalogica runs an always-on testing program that keeps rhythm with website visitors.

Webinars

Tuning Up Your Personalization Strategy

Webinars

Making Your Website More Than a One-Hit Wonder with AI

Join Code42 to learn how they got started with website testing, how they grew a high-converting optimization program, and how you can rewind and repeat their success.

Webinars

Unpacking the Personalization Problem

How can marketers provide a personalized experience without seeming creepy? Personalization experts Rasmus Houlind and David Manheim will join Intellimize CEO, Guy Yalif, in a lively discussion on how marketers should incorporate personalization into their day to day work.

Webinars

Going Beyond A/B Testing for Faster Results

In this webinar, CRO experts discussed how to move beyond A/B testing to gather learnings faster and convert more website traffic with MAB and adaptive learnings.

Webinars

April 27, 2022

5 Ways to Hit a Home Run With Your Homepage

This idea-packed webinar uncovers the best ways to optimize a homepage to drive more leads and conversions. Learn more about web personalization.

Webinars

February 19, 2019

How Drift doubled its homepage conversion rate via personalization

Learn how Drift improved conversion rates by 265% on its homepage by personalizing its onboarding experience using lead scoring data. Intellimize Webinar.

Webinars

August 28, 2020

LinkedIn Live: Website Strategy in 2020 – Making Your Website Your #1 Lead Gen Channel

Watch this exclusive LinkedIn Live event to learn how you can turn your website into your competitive advantage and win. Request a demo today.

Webinars

Web Conversion Tactics That Work Right Now

Watch this webinar with our conversion rate optimization experts, who share perspectives on web optimization strategy & reveal successful web conversion ideas.

Webinars

May 14, 2020

Actionable Insights for Driving More Leads & Revenue with Web Conversion Optimization, Featuring Forrester

This webinar covers Forrester's Web Conversion Optimization (WCO) framework to drive more revenue through your site, with best practices & real-life examples.

Webinars

April 21, 2021

The Big Website Optimization Ideas Webinar!

Watch our webinar for back-to-back optimization ideas to try on your website, to improve the visitor experience and boost conversions. Request a demo today.

Webinars

February 25, 2021

The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Watch our exclusive webinar to learn a revenue-driving personalization strategy and drive higher conversions and revenue in 2021. Request a demo now!

Webinars

May 1, 2019

Modern marketing plays for converting 100% of website visitors who should convert

Learn 3 essential plays that leading SaaS companies are using to optimize their websites for lead conversion flow. Visit our website to request a demo today.

Webinars

December 3, 2020

How to Drive More Pipeline in 2021 with ABM

Intellimize will help you build a more strategic target accounts list with intent data and drive more ABM accounts to convert through your website. Learn more.

Webinars

June 12, 2019

Growth and AI at Looker: How Looker delivered 44% more qualified downstream leads with AI and web optimization

Learn how Intellimize helped Looker drive an impressive 44% increase in sales quality leads through their site using AI-powered website personalization.

Webinars

March 25, 2021

Drive Higher ROI on Digital Advertising with Optimized Web Experiences

Watch our webinar with Forrester to learn strategy & tactics to convert more of your paid traffic by implementing optimized web experiences. Request a demo!

Webinars

July 22, 2020

Strategies for Driving More Web Leads & Revenue: A CRO Fireside Chat

Learn strategies for driving more web leads, revenue and new customers in this fireside chat with conversion rate optimization experts at Intellimize.

Webinars

June 28, 2021

AI for Marketing: What It Is, Why You Need It & What You’ll Lose Without It

Five marketing leaders share the dos and don'ts of using AI-based tools in marketing & how they've used AI to boost ROI across channels. Read more.

Webinars

May 20, 2021

How Website Personalization Helped Snowflake’s ABM Team Increase Meetings by 49%

Check out how Snowflake leveraged Intellimize to automatically test and personalize 1,000s of landing pages for each of their target accounts. Request a demo.

Webinars

October 9, 2020

2020 Growth Trends For Revenue-Driven Leaders: Emerging Stronger in the New Norm

Learn the marketing trends that are defining 2020 in this webinar and hear what's working in 'the new norm' to continue driving revenue to your site.

Webinars

March 12, 2020

Personalizing Your Most Underutilized ABM Asset – Your Website!

Guy Yalif, CEO and Co-Founder of Intellimize, explains how to design your website to effectively manage ABM traffic, anonymous traffic, and customer traffic.

Webinars

July 28, 2018

Practical uses of AI in marketing

Watch this webinar to learn the types of AI best suited to different marketing problems and to drive more revenue through your website. Learn more.

Webinars

January 8, 2020

AI that really works: How Drift drove 322% more leads to sales with predictive personalization

In this webinar, Intellimize CEO Guy Yalif shares how our client Drift drove 322% more leads to sales with AI website personalization. Click here to learn more.

Webinars

Webinar: How to Improve Your Experimentation Maturity

In our webinar, experts from Intellimize and Speero explain the 5 levels of experimentation maturity. Learn more about key pillars of experimentation.