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We’re conversion-obsessed.

(And proud of it.)

Founded in 2016, Intellimize uses machine learning to help marketers power high-converting websites.

“Easily understand what is/isn’t working on your website and quickly improve your conversions.”

Timothy O.
Sr. Marketing Manager

“The machine learning part of the platform is pretty powerful. It prevents loss of conversions by frontloading tests with a higher chance of a conversion.”

Audrey O.
CRO Strategist

“Intellimize has partnered with Snowflake for an amazing prospect experience at scale.”

Breanna G.
Account-Based Marketing Manager


Meet Our Team

Enjoys reading about airplanes and scuba diving in his spare time.

Guy Yalif, CEO

Guy is the CEO and co-founder of Intellimize. Prior to Intellimize, he held a number of senior marketing positions at major media and technology companies, including Vice President of Global Marketing at BrightRoll and Head of Global Product and Vertical Marketing at Twitter, as well as leadership roles at Yahoo, Microsoft, Boston Consulting Group, and Tradeweave. Guy is a recognized marketing expert who has written for various industry publications and has spoken frequently at industry conferences internationally. Guy holds an MBA from Stanford’s Graduate School of Business and a BSE in Mechanical and Aerospace Engineering from Princeton University where his thesis was coding artificial intelligence for airplane design.

Jin Lim, CTO

Jin is the Chief Technology Officer and co-founder of Intellimize. Prior to Intellimize, Jin held various senior engineering positions at Yahoo, including most recently the VP of Engineering role where he led the Personalization Platform group responsible for building large-scale personalized recommendations across the Yahoo network. Prior to Yahoo, Jin co-founded and sold Blue Tiger Networks, a startup that specialized in peer-to-peer trading platform. Jin has a BA in Computer Science from Cambridge University.

Brian Webb, Chief Architect

Brian is the Chief Architect and co-founder of Intellimize. Prior to Intellimize, Brian was a senior principal architect at Yahoo where he was actively involved in building web-scale personalized content recommendation systems for some of the company’s core properties. Brian also founded Sportasy, a fantasy sports site which was acquired by Yahoo. Brian brings 20 years of experience designing and implementing large-scale systems that produce quantitatively better results by combining humans and intelligent systems. Brian did graduate studies in Computer Science at UC San Diego and has a BS in Mathematics from Cal Poly San Luis Obispo.

David Singh, VP Sales

David is Vice President of Sales at Intellimize. He has been in sales leadership for over 18 years. Before joining Intellimize, David was VP of Sales at People.ai leading the sales organization to 5x growth in his first year. At Lattice Engines, David helped develop that organization into the leading predictive marketing vendor and introduced predictive lead scoring to the mainstream. Prior to that, David was on the executive teams at Demandforce and Backbase, was a Technical Sales Leader at iRise and Rational Software, and was in enterprise sales at Salesforce Marketing Cloud. David has a MS in Aerospace Engineering from the University of Michigan.

Erin Durfee, VP Customer Success

Erin is Vice President of Customer Success at Intellimize. She has over 15 years of post-sales management experience in professional services and customer success. Prior to joining Intellimize, Erin was a customer success leader at Salesforce. At Lattice Engines, Erin was responsible for strategic customer success and led the partnership with Dun and Bradstreet, ultimately leading to a successful acquisition. Erin began her career at Accenture delivering CRM implementations to large global organizations. Erin has a B.S. in Industrial Engineering and Operations Research from the University of California, Berkeley and a Certificate of Business Excellence from the University of California, Haas School of Business. She serves on the JDRF Northern California Community Board.

Competitive equestrian and travel adventurer

Lindsay Putzer, VP of People & Culture

Lindsay is Vice President of People & Culture at Intellimize. She has over 15 years of experience working with companies focused on building high-trust, high-performance cultures. Prior to Intellimize, Lindsay served as VP People & Culture at two other high-growth organizations, Curology and Healthline Media, where she was responsible for building and scaling the overall People & Culture function including oversight of talent acquisition, employee experience, people operations, programs/L&D and diversity, equity, inclusion and belonging. Prior to leading people teams, she worked for over 12 years in the B2B consulting practice at Great Place to Work, including spearheading and growing the transformation consulting practice. Lindsay holds an MS in Organization Development from Pepperdine University and a BA in Comparative Literature from Wellesley College, as well as SHRM-SCP certification.

Owns a 100-pound energetic dog, but is really a cat person

Tracy Sestili, VP of Marketing

Tracy is the VP of Marketing at Intellimize. Prior to Intellimize, she has led teams at Fountain, SparkPost, CA Technologies, Cisco, and TiVo. Tracy has 20+ years experience helping operations and marketing organizations deploy digital solutions and tell stories that drove significant market impact. She has served on the board of Women for WineSense, is an active member of Forbes Communication Council, and co-founded a nonprofit for lung cancer, for which she received a Bay Area Jefferson Award. She has also been an adjunct professor in digital marketing and social media at UC Berkeley and San Francisco State University, and has authored Taking Your Brand from the Bench to the Playing Field. She also makes a mean chocolate chip cookie.

Guy Yalif

Jin Lim

Brian Webb
Chief Architect

David Singh
VP Sales

Lindsay Putzer
VP People & Culture

Tracy Sestili
VP of Marketing


Our Investors

Support from leading early-stage investors helped us get where we are today.


Our Partners

Intellimize integrates with leading products in the marketplace.

Our Customers' Awards

2021 winner: Best website for conversion - Okta
2020 winner: Best website for conversion - Drift
2019 winner: Best website for conversion - Looker

Ready to level up your conversion rates? Our team is standing by.