Glossary
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or requesting a demo.
Website personalization is serving content and experiences that resonate with an individual visitor, based on their preferences and prior interactions with the brand.
A/B testing is a statistical methodology of testing different versions of an element on a page, such as a headline or an image, to determine which one performs better.
Fear not, intrepid explorer, search on!
