Easily optimize and personalize your website for every single visitor.
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What is Average Order Value, how to calculate it and strategies for increasing it using website optimization and personalization.
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Customer Acquisition Cost (CAC) is the total cost associated with acquiring new customers. Learn how to calculate it and strategies for reducing it here.
Learn how to calculate customer lifetime value and strategies to maximize CLTV for your business.
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Flicker is the phenomenon where a webpage loads in one state not meant for the visitor, then transitions to show a variation of that page, often a dynamic version meant to provide a personalized experience.
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What is shopping cart abandonment, how to calculate shopping cart abandonment rate and how to reduce shopping cart abandonment on your website.
What is social proof, what are the types of social proof and how brands can leverage social proof in their marketing strategies.
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A full explanation of user-generated content, how to incorporate it into your marketing strategy and examples of types of user-generated content.
A/B testing is a statistical methodology of testing different versions of an element on a page, such as a headline or an image, to determine which one performs better.
Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase or requesting a demo.
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Website personalization is serving content and experiences that resonate with an individual visitor, based on their preferences and prior interactions with the brand.
Fear not, intrepid explorer, search on!
