Marketers have a lot of data to work with when it comes to content marketing, lead generation...
A conversion funnel is the path a prospective buyer takes to ultimately become a lead for...
Whether you’re dabbling in account-based marketing (ABM) or running a full-fledged...
Frederik encourages marketers to embrace an experimentation mindset and spend 10-20% of their time and budget each quarter on experiments.
Guillaume emphasizes the need to keep a cohesive, coherent experience across the website and landing pages, even as the message, brand, and campaigns inevitably change over time.
Tricia says the website is a facilitator of cross-channel learnings. Share what's working with your messaging with your Sales team and use it to inform experiments on other marketing channels.
Francis stresses first principle - always put the customer first. Not everyone is ready for a demo; brainstorm other CTAs that would meet their needs.
Peep stresses the importance of ensuring the messaging and copy on your website resonate with your visitor, to drive their motivation to take action.
Gaetano urges marketers to minimize page load time and make mobile responsive all landing pages in order to increase conversion.
Jeremy says, all test hypotheses should be based on the question, "How is running this test going to change our thinking about our business, customers, or marketing?"
Latane explains why marketers should aim to provide relevance – not personalization – to their website visitors.
Elissa stresses that AI-based website optimization can empower marketers by eliminating the drudgery of manual work.
Justin advises marketers to make bold hypotheses and take bold risks with their website testing.
Kristi encourages marketers to approach their website as a virtual concierge – answer questions, provide choices, know when to interact.
Jason shares his perspective on how to interpret data in order to understand how visitors convert through your website.
Ben explains that a website must be high-converting for the right audience considering the business' product strategy.
Heidi challenges marketers to build out their website to address the entire buyer journey, not just acquisition.
Dave explains how marketers should look at pipeline and other data to inform website decisions.
Randy advises marketers on how to think through building outstanding website experiences.
Sam shares how he builds a high-converting website for all stages of the buyer journey.
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