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7 Website optimization tips for B2B landing pages
Marketers have a lot of data to work with when it comes to content marketing, lead generation...
Episode 25: Rishi Rawat, Product Page Optimization Specialist, Frictionless Commerce
In this episode of Coffee & Conversions Rishi Rawat, Product Page Optimization Specialist at Frictionless Commerce shares his secrets to creating a high converting product detail page (PDP) as well as how to win over what he calls "Healthy Skeptics."
Episode 24: Ron Weber, Web Communications Director & Head of SEO, Actian
In this episode of Coffee & Conversions, Ron Weber shares insights from over 20 years in the industry, including the importance of understanding your media mix and website traffic sources first, then optimizing the website experience for each of those channels.
Episode 19: Sheena Sharma, Sr Director, Customer Acquisition & Operations, Envoy
Sheena encourages marketers to approach experimentation with a "machete", not a "scalpel", by testing several page elements at once, instead of just one at a time. Sheena works at Envoy which is transforming modern workplaces with products that make office life easier and work more meaningful.
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