Marketers have a lot of data to work with when it comes to content marketing, lead generation...
In this episode of Coffee & Conversions, Ron Weber shares insights from over 20 years in the industry, including the importance of understanding your media mix and website traffic sources first, then optimizing the website experience for each of those channels.
Sheena encourages marketers to approach experimentation with a "machete", not a "scalpel", by testing several page elements at once, instead of just one at a time. Sheena works at Envoy which is transforming modern workplaces with products that make office life easier and work more meaningful.
