For any site visitor, Intellimize can provide location, time of day, day of the week, traffic source, previous behavior on your website, and more.
If you’re running ads, optimizing search results, or sending email, we will automatically parse all of your URL parameters (often utm parameters) to enable you to re-use the targeting you’ve already paid for and instrumented, now for personalization.
As an option, you can provide additional first- or third-party data to help Intellimize’s machine learning do an even better job of personalizing your site for each unique visitor.