Traditional rules-based personalization approaches are too brittle, and typical A/B testing methods are too slow. Both require too much effort and leave money on the table. There’s a better way to test out website ideas that connect with your visitors.
Intelligent website optimization automatically presents the best version of your website to each individual visitor in the moment, which has delivered an average of 46% conversion lift.
With this powerful approach, marketers can work through their backlog of creative ideas 25x faster than traditional A/B testing by removing bottlenecks on implementation and testing time.